📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Tyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry conferences, highlighting networking opportunities, chances to see and evaluate new products and technologies, and the continued professional education it provides.

They also discuss the personal motivation gained from these conferences and suggest that conference attendance can stimulate practice growth and invigorate staff teams, contributing to the overall health of your practice.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, project, or person. The use of resources and time should be a critical consideration in all decisions.

They also discuss the danger of investing too much effort into tactics that are not yielding results. They emphasize the value of taking calculated risks and capitalizing on opportunities that can lead to growth, offering real examples from their experience promoting their podiatry services.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing purposes. They delve into integrations with other platforms, automating patient reminders, creating targeted recall campaigns, patient education, and gathering valuable patient feedback. They also explore the potential of EMRs to generate reviews and make the most of what EMRs can offer to improve the efficiency of a podiatry practice.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing a practice's services rather than the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee introductions on company websites.

They emphasize that while new podiatrists might come and go, the practice will remain constant. Thus, focusing on marketing the practice helps in maintaining consistency and stability in the market.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM, discuss the differences between hiring large marketing agencies versus smaller, individudal consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs.

Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of larger agencies. In conclusion, they highlight the importance of clinic owners considering their specific needs and objectives when choosing a marketing service provider.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists.

Topics broadly covered include evaluating software programs not by their cost but by the value they provide to the practice, making investments to amplify one's online presence and representation, the perceived stigma associated with 'cheap' mindsets, and the significance of understanding the difference between price and value. They strongly encourage listeners to aim for continuous professional growth, elevate their practices, and not let financial constraints limit their potential.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, to improve the patient experience, and to provide better education about treatments. They also discuss how to create a photo workflow that streamlines processes and saves time.

The hosts also provide suggestions for making this work in any practice, stressing the importance of proper patient consent, photo quality, consistent photo shots, legal compliance, time efficiency, EMR integration, and patient engagement. They offer insight into suitable software and other resources that podiatrists can use to make this process seamless.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups.

They passionately insist on the importance of being humble and respectful and continually offering value without over-promoting their services. Whether you're a podiatrist or a business owner, there's plenty to learn from this enlightening discussion on building trusted relationships and raising your reputation within communities to drive long-term business growth.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Tyson Franklin and Jim McDannald, DPM, highlight the importance of consistent, regular marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends, and better track performance.

Discover how being active in your community and having ongoing marketing efforts can foster stronger connections with your patient base. Listen in for valuable insights and practical advice on improving your podiatry marketing strategy.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating whether the marketing efforts are effective and whether changes are needed.

They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they attend, and channels they use. The discussion further unpacks the balance between awareness and intent-based advertising, the role of your website's content, and the need for feedback and adaptation in your marketing strategy. The hosts encourage practitioners to reach out for help if needed and to always strive for continuous improvement in their practices.

✉️ CONTACT
[email protected]