📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the crucial steps for podiatry clinic owners to get aligned with their marketing providers. They delve into setting clear goals and expectations, the importance of regular communication, and understanding key metrics and analytics to ensure effective marketing strategies. 

Tune in for essential insights on building a successful relationship with your marketing provider to grow your practice.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this lively episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the importance of focusing on podiatry services you enjoy and do well. Tyson shares his disdain for home visits and nursing homes, humorously recounting anecdotes that led him to stop offering these services in his practice. 

They emphasize the value of being honest with employers about your preferences and not marketing services you dislike. They also reflect on the importance of niching down in podiatry for a more fulfilling and successful career.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald delve into effective local marketing strategies for podiatry clinics. Tyson and Jim discuss the importance of targeting the right local audience, leveraging local SEO, and building community connections. 

They highlight the pitfalls of using broad, national marketing tactics for local businesses and the benefits of local involvement, such as sponsoring and volunteering at community events. The hosts also discuss the relevance of gathering local reviews and the growing influence of new technologies like ChatGPT on local search results. 

This episode is a valuable resource for podiatry clinics looking to enhance their local marketing efforts.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy. 

Tyson shares his experiences with the Cairns Taipans' basketball team and other local sports events, explaining how these investments can enhance team building, foster professional relationships, and generate referrals. They emphasize the importance of having a clear game plan, selecting the right guests, and ensuring agreements are well-documented. 

Tune in to learn how sports can be a powerful tool in business marketing and team camaraderie.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. 

They discuss the pros and cons of personalized versus automated review requests, highlighting the importance of patient feedback in building trust and enhancing your online presence. Learn how to choose the right method based on your clinic's size, staff, and goals. 

Whether you're a newly established practice or a growing clinic, this episode provides valuable insights on efficiently collecting meaningful reviews that can boost your search rankings and attract more patients.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. 

They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'simplicity,' and 'discovery.' 

The duo explores how this practice can enhance a podiatry business and encourage continuous improvement. They also inspire listeners to get creative with symbols and mantras to stay motivated.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies. 

The episode also offers advice on performing research and due diligence, developing a transition plan, and monitoring your new marketing provider's performance to ensure your practice can effectively attract its ideal patients. Jim also provides insights into the emotional and practical aspects of changing providers, emphasizing the need for an expert who understands the field of podiatry.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he recently received a copyright notice from YouTube, the importance of understanding terms and conditions, and the various options for handling copyright claims. 

They also cover the significance of using licensed content correctly and how modern technology helps detect unauthorized uses. This episode is an essential guide for content creators to avoid common copyright pitfalls.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and co-host Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing in podiatry. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. 

The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They also share strategies on how podiatrists can effectively educate patients and ethically market their services to navigate these challenges.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic.

Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.

✉️ CONTACT
[email protected]