Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the reticular activating system (RAS) and its impact on awareness and marketing strategies. 

Tyson shares personal stories and examples of how recognizing patterns and marketing tactics in everyday situations can improve focus on attracting the ideal patients for a podiatry practice. The episode explores how to harness the power of RAS to make effective marketing and business decisions, offering actionable insights and real-world examples.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of consistency in both personal and professional life. Jim reveals his word of the year, 'consistency,' and shares insights on how small, incremental efforts can lead to significant achievements over time. 

The conversation covers various topics, including health, goal-setting, and maintaining balanced personal and professional relationships. Tune in for practical advice and motivational tips to help you stay consistent in your daily life.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the importance of defining a niche for your podiatry practice. They discuss why January is a busy month and share personal resolutions before diving into how to define your niche in three easy steps. 

Emphasizing the need for clear messaging, they explain the benefits of niche marketing, drawing on personal experiences and famous examples such as Amazon and McDonald's. They also cover how to identify clients you don't want, define who you are and who you serve, and the importance of disciplined implementation across your website, social media, and marketing materials. Tune in for actionable insights to simplify your marketing and expand your practice.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they explore the integration of Conversational AI in podiatry practices. They discuss the evolution from traditional call-handling methods such as voicemail and phone trees to advanced AI systems that improve efficiency and the patient experience. 

Learn how tools like Wendy transform appointment scheduling, patient interaction, and overall clinic operations. Discover the benefits of adopting AI early and how it can streamline workflows for both patients and clinic staff.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive into the concept of choosing a 'word of the year' for 2025. Tyson reveals his word of the year, 'contentment,' and discusses its significance in setting intentions and goals for the year. 

The conversation covers how a single word can guide daily actions, inform decision-making, and keep one aligned with their objectives. Tune in to learn more about the importance of having a word of the year and how it can drive personal and professional growth.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for resetting and optimizing your marketing for a successful year. Key topics include setting clear goals, prioritizing local marketing, understanding the patient journey, and developing a comprehensive marketing calendar. 

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the differences between sales and marketing funnels in a podiatry practice. They highlight the importance of building awareness through effective marketing campaigns and the role of consistency in nurturing potential patients. 

The conversation also covers the importance of having trained front desk staff and ways to maintain patient loyalty. Tune in to understand how to transition patients from awareness to becoming loyal clients.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Google Local Service Ads (LSAs), tailored specifically for podiatrists. They discuss how LSAs differ from traditional Google ads, their benefits, and potential drawbacks. 

They highlight scenarios where LSAs can be particularly beneficial, such as new practices, specialized services, and satellite locations. Tune in to explore how these ads could enhance your podiatry practice, increase visibility, and bring in high-quality leads, while being mindful of potential downsides like cost and patient overlap.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the pitfalls of relying solely on word of mouth for marketing. Learn about the limitations and risks of this strategy, and explore the importance of a comprehensive, professional online presence. 

They share personal anecdotes, compare marketing tactics, and emphasize the need for multiple channels to attract new patients. From website quality to patient referrals, determine why controlling your marketing narrative is crucial for your podiatry practice.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive deep into the emerging world of SearchGPT. Learn about the potential impact this AI-powered search tool by OpenAI might have on podiatry clinics and how it compares to Google's dominance. 

Tyson and Jim discuss actionable insights for podiatrists to adapt their marketing strategies, from diversifying review sites to preparing for shifts in market share. Stay ahead of the curve by understanding the dynamics of AI-driven search and its implications for your practice's online presence.

✉️ CONTACT

[email protected]