Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of differentiating your podiatry practice. Tyson shares insights from a Q&A session he listened to on the $100 MBA podcast that inspired today's topic. We discuss why it's beneficial to set your business apart, even if you have a steady stream of patients. 

Tyson recounts his personal experience in Cairns, Australia, and how he successfully differentiated his practice by serving niche groups, improving patient experience, and continuously innovating. Tune in to learn targeted strategies to stand out in a crowded market, make a memorable impact on your patients, and ensure the long-term success of your practice. Happy Easter to those celebrating, and enjoy the episode for everyone else.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of mastering the fundamentals of podiatry marketing before diving into advanced techniques such as AI and ChatGPT. 

They emphasize the need for a great clinic website, optimizing for organic and paid search results, building a strong online reputation, educating and communicating with patients through newsletters, and raising awareness through targeted ads on platforms like Instagram and Facebook. Tune in to learn how these foundational elements can help elevate your podiatry practice's marketing efforts.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the overlooked marketing potential in product packaging. In this episode, Tyson shares his unique experience with Vino Mofo's innovative wine box, which sparked ideas for how podiatrists can apply similar strategies in their practices. 

They explore the importance of adding humor, educational content, and unique designs to everyday items like business cards, envelopes, and orthotic packaging. Learn how small changes can make your brand more memorable and encourage patients and clients to spread the word about your practice.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies to boost podiatry appointments during slow periods, including optimizing Google search ads, enhancing local search, running email reactivation campaigns, and leveraging paid social ads. 

The hosts also share interesting trivia about turkeys and chickens, and emphasize the importance of maintaining patient communication through newsletters. Don't miss this insightful episode!

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the strategic importance of choosing the right business name for your podiatry practice. Learn about the impact a name can have on your business identity, patient perception, and branding efforts. 

The hosts share valuable insights on avoiding common pitfalls such as overly complex or generic names, ensuring your name can grow with your business, and the crucial steps for protecting your name through trademarks and domain registrations. They also provide real-world examples and personal anecdotes to illustrate their points, making this episode a must-listen for podiatrists looking to optimize their practice's marketing strategy.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of seasonality in podiatry marketing. They discuss how different times of the year can impact patient behavior and clinic profitability. 

Key topics include preparing for spring surges, understanding the impact of patient deductibles, and leveraging local partnerships for effective marketing. You will also learn the importance of having a year-round marketing plan, adapting to geographic and climatic differences, and using both online and offline strategies to keep your clinic busy year-round.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss how podiatrists can improve their video-making skills by participating in a 30-day video challenge. The duo shares their own experiences and tips on how to create engaging and authentic videos, from planning content and overcoming initial fears to utilizing editing tools. 

They highlight the importance of video in building trust and increasing patient engagement, and they offer practical advice for consistent content creation. Whether you're a seasoned podiatrist or just starting, this episode provides actionable steps to up your video marketing game.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they dive into the importance of patient reviews for podiatry clinics. Tyson shares his recent trip to the UK, where the podcast's popularity is growing. 

The duo discusses how to incentivize staff to garner more patient reviews, outlining the benefits, such as enhanced clinic reputation, increased trust, and better visibility. They offer practical strategies like creating a bonus structure, empowering the entire team, and celebrating successes to boost team morale. Tune in to learn about the key takeaways and best practices for improving patient reviews and why it’s essential for the growth of your podiatry clinic.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of creating tailored content for each step of the patient journey. They cover the seven steps, from patients who do not know about the clinic to those who have become super fans, providing testimonials. 

The episode stresses the need for unique content strategies to convert potential clients into loyal patients, emphasizing external and internal marketing tactics. Tune in to learn how to enhance your podiatry practice through targeted marketing.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss what to do if your Google Business Profile gets suspended. They delve into the reasons behind such suspensions, including guideline violations, duplicate listings, and significant profile changes. 

They also share key steps for identifying the root cause and resolving the issue, while emphasizing the importance of staying proactive with your Google Business Profile to avoid future suspensions. Tune in to learn how to safeguard your practice's online visibility and credibility.

✉️ CONTACT

[email protected]