📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They discuss how these photos can help market and showcase the clinic's facilities, modalities, staff, and patient journey.

Emphasizing the need for planning, execution, and post-production, they also highlight the importance of compliance, consistency, and using these images across different marketing platforms for maximum benefit.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why providing quality items is beneficial, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and serve as an alternative to traditional business cards.

They also delve into keeping swag environmentally friendly and tailoring it to suit the clientele. An insightful discussion for those looking for creative ways to promote their practices.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the impact of visual search and how high-quality images can significantly enhance a Podiatry clinic's online visibility. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their services accurately with relevant images.

They also discuss the importance of regularly updating business profiles and websites to align with Google's ever-evolving standards. Plus, they provide insight into the future of search engines, which is leaning more towards visual search, and how businesses can take advantage of this trend for better online exposure.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the importance of maintaining a consistent aesthetic across fonts, colors, and logo design.

They highlight the value of hiring a professional graphic designer, distinguishing them from less expensive alternatives like Fiverr. They also discuss various file formats, the significance of brand recognition, and the long-term benefits of developing a relationship with a good graphic designer.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for conducting patient webinars in podiatry. They highlight how webinars can enhance patient education, build professional networks, and increase visibility and trust.

Tyson and Jim also touch on the potential of repurposing webinar content and stress the importance of making webinars simple and accessible — ultimately promoting a highly efficient way to educate patients and market your expertise.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind fee hesitations and how to overcome them.

They also cover the importance of price setting, taking into account competitor fees, patient demographics, and future business expenses. Lastly, they discuss the potential impact of inflation and the mindset practitioners need to ensure their fees reflect their value and services.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore adapting existing content for different platforms or audiences to extend its reach and value.

Tyson and Jim provide tips on distributing content effectively, including creating original, high-quality content, selecting appropriate social media channels for distribution, maintaining consistency and quality, and experimenting with different formats and topics. They also emphasize focusing on the type of care or patient you want to treat, and adapting your message to the audience you're targeting.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways:

• Timing is Key: Capitalize on patient spending habits in December, as January might present financial challenges for them.
• Proactive Patient Outreach: Follow up with patients who've delayed appointments or are due for annual check-ups, such as orthotic reviews or diabetic foot checks.
• Effective Communication: Use direct and engaging questions in emails to rekindle patient interest or confirm their decisions.
• Cross-Selling: Identify additional services or products that might benefit existing patients.
• Persistence Pays Off: Overcome the reluctance to 'annoy' patients; gentle reminders can be both beneficial and appreciated.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Jim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of a great website in attracting and retaining patients. There are five key characteristics:

1. User-Friendly Design: It discusses the importance of having a website with intuitive navigation and a professional look. This design aspect is crucial in building patient trust and facilitating conversions.
2. Mobile Optimization: Given the increasing use of mobile devices for healthcare searches, the episode highlights the need for mobile-responsive design. This not only improves user experience but also benefits SEO.
3. Informative and Engaging Content: The episode advises on the importance of clear, accessible content, including patient testimonials, before-and-after photos, and educational resources. Regular content updates are also suggested to establish authority and trust.
4. Strong Call-to-Actions (CTAs) and Easy Contact Options: Effective CTAs are highlighted as essential for guiding patients to book appointments or seek more information. Easy access to contact details and the integration of online booking systems are also emphasized.
5. Patient Reviews and Testimonials: The episode explores the significant impact of patient reviews on decision-making, emphasizing the value of showcasing positive testimonials and of professionally handling negative feedback.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world.

What You'll Learn:

• Fan Favorites: A countdown of the top 10 episodes, providing a brief overview of each and discussing why they've made such an impact.
• Success Stories: Jim and Tyson highlight listener success stories and how implementing strategies from these episodes has led to real-world results in their practices.
• Evolution of Marketing: Reflect on how podiatry marketing has evolved since the podcast's inception, with commentary on past predictions, trends, and the staying power of solid marketing principles.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.