Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. 

They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'simplicity,' and 'discovery.' 

The duo explores how this practice can enhance a podiatry business and encourage continuous improvement. They also inspire listeners to get creative with symbols and mantras to stay motivated.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies. 

The episode also offers advice on performing research and due diligence, developing a transition plan, and monitoring your new marketing provider's performance to ensure your practice can effectively attract its ideal patients. Jim also provides insights into the emotional and practical aspects of changing providers, emphasizing the need for an expert who understands the field of podiatry.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he recently received a copyright notice from YouTube, the importance of understanding terms and conditions, and the various options for handling copyright claims. 

They also cover the significance of using licensed content correctly and how modern technology helps detect unauthorized uses. This episode is an essential guide for content creators to avoid common copyright pitfalls.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and co-host Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing in podiatry. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. 

The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They also share strategies on how podiatrists can effectively educate patients and ethically market their services to navigate these challenges.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic.

Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community.

They cover topics such as the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities, such as speaking engagements.

The conversation also touches on respectful online interactions, the evolution of medical equipment marketing through social media, and the benefits of online platforms for building connections and collaborations within the podiatry profession.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk staff member, or receptionist, in a podiatry business.
 
They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards.

The discussion covers various aspects, including appearance, communication skills, handling online communication, dealing with complaints, and the necessity of ongoing training and education. Jim and Tyson argue that front desk personnel should embody the clinic's values and professionalism, both inside and out, and stress the distinction between the roles of a receptionist and a practice manager.

The episode also touches on the challenges and strategies for managing inherited staff when taking over an existing practice.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists.

We discuss the importance of understanding this powerful tool for gauging website health and improving marketing strategies.

We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic.

The episode wraps up with advice on gradually exploring Google Analytics features and seeking help if needed, emphasizing its critical role in successful podiatry marketing.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Jim McDannald, DPM, and co-host Tyson Franklin discuss key strategies for podiatrists looking to elevate their social media presence.
 
We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shares insights on crafting posts that not only entertain but also inform and connect with audiences.

We discuss the power of storytelling, the importance of being relatable, and how special offers and contests can significantly increase social media interaction and visibility.

Join us as we share practical tips for podiatrists looking to enhance their social media strategy and increase patient engagement.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices.

They outline five actionable steps for clinics to improve patient interactions and their digital presence: implementing a comprehensive feedback system, optimizing online listings and monitoring reviews, personalizing patient communications, leveraging technology to enhance convenience, and actively and empathetically responding to feedback and reviews.

These steps aim to increase patient satisfaction, foster practice loyalty, and improve the clinic's online reputation.

✉️ CONTACT
[email protected]