Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists.

Topics broadly covered include evaluating software programs not by their cost but by the value they provide to the practice, making investments to amplify one's online presence and representation, the perceived stigma associated with 'cheap' mindsets, and the significance of understanding the difference between price and value. They strongly encourage listeners to aim for continuous professional growth, elevate their practices, and not let financial constraints limit their potential.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, to improve the patient experience, and to provide better education about treatments. They also discuss how to create a photo workflow that streamlines processes and saves time.

The hosts also provide suggestions for making this work in any practice, stressing the importance of proper patient consent, photo quality, consistent photo shots, legal compliance, time efficiency, EMR integration, and patient engagement. They offer insight into suitable software and other resources that podiatrists can use to make this process seamless.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups.

They passionately insist on the importance of being humble and respectful and continually offering value without over-promoting their services. Whether you're a podiatrist or a business owner, there's plenty to learn from this enlightening discussion on building trusted relationships and raising your reputation within communities to drive long-term business growth.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Tyson Franklin and Jim McDannald, DPM, highlight the importance of consistent, regular marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends, and better track performance.

Discover how being active in your community and having ongoing marketing efforts can foster stronger connections with your patient base. Listen in for valuable insights and practical advice on improving your podiatry marketing strategy.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating whether the marketing efforts are effective and whether changes are needed.

They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they attend, and channels they use. The discussion further unpacks the balance between awareness and intent-based advertising, the role of your website's content, and the need for feedback and adaptation in your marketing strategy. The hosts encourage practitioners to reach out for help if needed and to always strive for continuous improvement in their practices.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They discuss how these photos can help market and showcase the clinic's facilities, modalities, staff, and patient journey.

Emphasizing the need for planning, execution, and post-production, they also highlight the importance of compliance, consistency, and using these images across different marketing platforms for maximum benefit.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why providing quality items is beneficial, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and serve as an alternative to traditional business cards.

They also delve into keeping swag environmentally friendly and tailoring it to suit the clientele. An insightful discussion for those looking for creative ways to promote their practices.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the impact of visual search and how high-quality images can significantly enhance a Podiatry clinic's online visibility. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their services accurately with relevant images.

They also discuss the importance of regularly updating business profiles and websites to align with Google's ever-evolving standards. Plus, they provide insight into the future of search engines, which is leaning more towards visual search, and how businesses can take advantage of this trend for better online exposure.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the importance of maintaining a consistent aesthetic across fonts, colors, and logo design.

They highlight the value of hiring a professional graphic designer, distinguishing them from less expensive alternatives like Fiverr. They also discuss various file formats, the significance of brand recognition, and the long-term benefits of developing a relationship with a good graphic designer.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for conducting patient webinars in podiatry. They highlight how webinars can enhance patient education, build professional networks, and increase visibility and trust.

Tyson and Jim also touch on the potential of repurposing webinar content and stress the importance of making webinars simple and accessible — ultimately promoting a highly efficient way to educate patients and market your expertise.

✉️ CONTACT
[email protected]