Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the street from you. They're not just in your neighborhood; they're right there, with a unique service offering and a large marketing budget.

What We Covered:

1. Professional Referrers: We discuss how to handle these situations, from gentle reminders to using tools like LOOM and Braintoss. We also touch on the 'Be Our Guest Book' strategy.
2. Non-Professional Referrers: We emphasize the importance of proactive engagement, encouraging you to get off your butt and foster relationships.
3. Street Appeal: Make your clinic visually appealing. Check your signage, and remember that first impressions count.
4. Update Website: This is your digital storefront. Offer free information, leverage search platforms, and consider adding a media page.
5. Community Engagement: Participating in community events or initiatives can help increase visibility and reputation.
6. Your Niche: It’s essential to know and capitalize on your unique niche in the market.
7. Touch Base with Patients: We cover strategies for reactivation, email/newsletter outreach, and increasing touchpoints with your patients.
8. Introduce Yourself: It may be helpful to meet the competition. We discuss conducting a recon mission and how it might ease your mind.
9. Reflect on Your Own Practice: This is an opportunity for self-evaluation and improvement.
10. Know Your Ideal Patient: Tailor your communication to them, such as writing blogs that speak directly to their needs and experiences.
11. Retrain Your Team: Ensure everyone is on the same page when greeting patients and answering the phone.
12. Update Uniforms/Brand: Consistent branding is key to a professional appearance.
13. Merchandise/Welcome Packs: These can create a positive impression and reinforce your brand.

In this episode, we provide a comprehensive guide to rising above the competition, strengthening your practice, and maintaining a robust patient base. Tune in to learn how to turn a challenging situation into an opportunity for growth.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews.

What We Covered:

1. The reality of negative reviews: It's crucial to understand that every practice occasionally experiences a bad review. It's a normal part of running a podiatry clinic, and not a reflection of your practice's overall quality or dedication.
2. Response over reaction: The critical aspect isn't the negative review itself, but how you respond to it. Your reaction can set the tone for how the situation develops and can impact the perception of potential patients who come across the review.
3. Step 1 - Initial reaction: Before responding, take a deep breath and evaluate whether the review is from an actual patient. Although fake reviews are rare for podiatry clinics, they do happen, and identifying them early can save a lot of unnecessary stress and response.
4. Step 2 - Offline resolution: If possible, try to resolve the issue offline. Direct communication with the reviewer can often lead to a better understanding of their concerns and potentially to a resolution that satisfies both parties.
5. Step 3 - Public response: Maintain a non-emotional, professional tone when responding publicly. Ensure your response is HIPAA-compliant and respects the patient's privacy and rights at all times.

This episode is filled with practical advice and strategies for managing and responding to negative reviews effectively. Remember, it's not about the negative review itself, but how you handle it that matters.

Listen in to equip yourself with the tools you need to turn a potentially damaging situation into an opportunity for demonstrating professionalism and dedication to patient satisfaction.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podiatry practice. Drawing inspiration from the success stories of Australian racehorses Black Caviar and Winx, this episode emphasizes the need for ongoing testing, measuring, and adjusting in your marketing efforts.

Join Jim and Tyson as they discuss key lessons from EP 70, where they explored the concept of developing micro-pillars and sticking to what works while eliminating what doesn't. In this episode, they elaborate on the following crucial points:

1. Understanding that what works today may not work tomorrow and the importance of adapting to changes in the market.
2. Emphasizing the need for testing and measuring to identify your Black Caviar Ads or marketing activities that deliver the best results.
3. Looking at your numbers and not being influenced by how often the phone rings, as it may not be a true reflection of marketing success.
4. The importance of making only one change at a time to accurately measure the impact of each adjustment.
5. Encouraging creativity in marketing strategies but not changing them simply because you're bored – instead, finding a balance between innovation and consistency.

Tune in to this insightful episode as Jim and Tyson share valuable tips and strategies to optimize your podiatry clinic's marketing efforts. Learn how to be both creative and consistent, just like the great racehorse trainers who know when to rest their champions and when to push them for another win.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin explore the importance of finding the intersection of your skills and experience to achieve professional satisfaction and grow your ideal podiatry practice. Learn how to identify your unique value proposition and leverage it to unlock new opportunities for success in your field.

Join Jim and Tyson as they discuss the following essential steps to help you navigate this journey:

1. Assessing your skills: Understanding your strengths, areas of expertise, and tasks you excel at to build a strong foundation for your career.
2. Evaluating your experience: Reflecting on your past job experiences, projects, and other work-related activities to gain a deeper understanding of your professional journey.
3. Identifying common themes: Discovering the overlap between your skills and experience to pinpoint your unique value proposition and professional offerings.
4. Focusing on roles that align with your skills and experience: Targeting job opportunities and projects that resonate with your expertise and interests to maximize professional satisfaction and growth.

Throughout the episode, Jim and Tyson share valuable insights, practical tips, and real-life examples from successful podiatrists who have embraced the power of their skills and experience to build thriving practices. Don't miss this chance to elevate your podiatry practice and find professional fulfillment by harnessing the intersection of your skills and experience!

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin delve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover how focusing on these micro-pillars can unlock your clinic's full potential and lead to exponential growth.

Join Jim and Tyson as they explore each of the six pillars – Professional Referrals, Non-Professional Referrals, Internal, External, Verbal, and Online – and share practical strategies for honing micro-pillars within each. Learn from their real-world experiences and success stories as they share valuable tips for implementing these micro-pillars effectively in your clinic's marketing efforts.

Tune in to this empowering episode to elevate your podiatry clinic's marketing with the art of micro-pillars. Don't miss this opportunity to transform your practice's growth trajectory with the expert guidance of Jim and Tyson!

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

 In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster wheel is a waste of time, and how it can even hurt your clinic's growth.

Jim and Tyson dive deep into the importance of understanding your target audience and sharing valuable insights on creating content that resonates with potential patients.

They explore alternative marketing strategies, such as leveraging targeted Google Search Ads, treatment/diagnosis pages on your website, and building local partnerships, which can effectively boost your clinic's visibility and credibility.

Tune in to learn how to make the most of your marketing efforts and truly connect with patients in your local area.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice. 

Learn how to identify your ideal patient and create marketing messages that resonate with them, while repelling patients who may not be the best fit for your practice.

Show Notes:

1. Attracting the right patients while repelling others respectfully:
   • Understand that marketing is about connecting with specific patients, not everyone.
   • Be respectful in your approach, even when repelling patients who are not the best fit.
2. The compromise of trying to please everyone:
   • Recognize that attempting to satisfy everyone dilutes your marketing message.
   • Compromising on your target audience can lead to boredom and a less fulfilling practice.
3. The impact of a boring practice:
   • A dull practice can make it difficult to attract and retain team members.
   • Understand that excitement and passion are contagious and can help grow your practice.
4. Identifying your ideal patient:
   • As a solo practitioner, consider the limited number of patients you can see each day.
   • Think carefully about the type of patients you want to work with and create a profile of your ideal patient.
5. Crafting your marketing around your ideal patient:
   • Use language and messaging in your marketing that speaks directly to your target audience.
   • Develop marketing materials that resonate with your ideal patient and repel those who may not be a good fit.

Embrace the idea that not every patient is right for your practice, and focus your marketing efforts on attracting your ideal patients. By doing so, you'll create a more engaging and fulfilling practice that both you and your team members will enjoy.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson E. Franklin dive into marketing strategies for direct care practices, focusing on how to differentiate your practice from others, build valuable connections, and grow your patient base. 

Tune in to learn how to leverage digital marketing tools, improve your online presence, and strengthen your community through events and collaborations.

1. Highlighting how your direct care practice differs from others:
   • Be confident in your ability to communicate the unique aspects of your practice.
   • Practice with others, engage on LinkedIn, and join online groups to refine your messaging and build connections.
2. Networking with local businesses:
   • Build relationships with other local businesses in your community.
   • Offer to cross-promote each other's services to reach a wider audience.
3. Utilizing digital marketing to promote your practice:
   • Take advantage of digital marketing tools like social media, email marketing, and online advertising.
   • Connect with potential patients and engage them meaningfully.
4. Investing in search engine optimization (SEO):
   • Optimize your website to improve visibility in search engine results.
   • Attract more patients by making it easier for them to find your practice online.
5. Hosting events to educate the community:
   • Organize events such as health fairs and seminars to showcase your practice and services.
   • Use these events as opportunities to educate the community about podiatry and build trust with potential patients.

Successfully marketing a direct care practice requires a combination of strategies to differentiate yourself, connect with patients, and grow your practice. By implementing these tips, you can increase your visibility and attract new patients to your podiatry practice.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhancing patient experience, fostering community engagement, and driving practice growth.

Moreover, we emphasize the importance of finding an outgoing, trustworthy person for this position and share insights on how to identify and hire the right candidate.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often misunderstood topic of marketing in the podiatry profession. They tackle the question: "Is marketing a dirty word, or is it essential for building a thriving practice?"

Throughout the episode, Jim and Tyson discuss:

1. The role of marketing in growing and sustaining a successful podiatry practice
2. Common misconceptions and myths about marketing in the healthcare industry
3. The ethical implications of marketing in podiatry and how to maintain a patient-centric approach

Don't miss this insightful discussion that challenges the stigma surrounding marketing in the podiatry profession and highlights the importance of embracing marketing strategies for the long-term success of your practice.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing.