Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

As a podiatrist, providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is improving.

Marketing plays a key role in this process as well. By using effective follow-up sequences, you can nurture your relationships with patients and keep them engaged with your practice.

There are several ways to implement follow-up sequences:

• Letters: Sending personalized letters to your patients can be a great way to keep them informed and engaged with your practice.
• Postcards: Similar to letters, postcards are a quick and easy way to stay in touch with your patients and provide them with helpful resources.
• Emails: Email is a convenient and cost-effective way to stay in touch with your patients and share updates and information about your practice.
• Links to videos: Providing patients with links to educational videos is a great way to offer additional support and resources.
• Webinars: Hosting webinars or online workshops can be a great way to engage with your patients and provide them with valuable education and resources.

Remember, the goal of follow-up is to improve the care provided to your patients and grow your clinic. Don't underestimate the power of staying connected with your patients and providing them with the support they need.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of the Podiatry Marketing podcast, we'll discuss key takeaways from 2022 and what we can look forward to in 2023 for marketing your podiatry practice.

First, we'll discuss some of the top podiatry marketing topics that have been relevant this past year and will remain important in the coming year. This could include digital marketing strategies, social media marketing, and effective ways to reach your target audience.

Next, we'll be discussing how to create a marketing plan to improve your practice. We'll cover things like setting clear goals and objectives, identifying your unique selling points, and determining the most effective marketing channels to reach your target audience.

Finally, we'll talk about the importance of determining if you're the right person to implement your marketing plan or if you should consider hiring an expert to partner with. We'll explore the pros and cons of each approach and offer tips to help you make the best decision for your practice.

So join us as we delve into the world of podiatry marketing and explore how to effectively market your practice in the coming year.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

When you're ready to focus on a specific patient niche or perform more of a specific treatment, it all starts with being deliberate about the clinic's path forward. Once you know the direction you want to take, you can create your practice, goals, and objectives.

So the first step is knowing what you want more of:

• Some self-reflection and look at the patient schedule of procedures/treatments you're currently performing
• Commit to exploring more ways of tapping into sources of that kind of care
  • Marketing
  • Networking with other podiatrists
  • Networking with healthcare providers
  • Networking within your community

You also need to know what you want less of:

• Different speeds of moving away from that care doesn't have to be cold turkey
• If there's enough volume, you can bring on an associate
• Maybe you want to eliminate the insurance providers that are always rejecting your claims.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Every team member of a podiatry clinic has superpowers. As the practice owner, you are obligated to motivate and pull the best out of each of them. By doing so, your patients will notice and benefit from these efforts.

Hidden vs. Happy Super Hero:

• Hidden Super Heroes are usually frustrated
• Happy Super Heroes, don't hide.

Tasks that can be taught and delegated to your team:

• Blog Writing
• Video editing
• Audio recording
• Graphic design (Canva)
• Social Media

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

There are a few different ways that YouTube can be used to benefit your podiatry clinic:

• Host videos about the care you provide and embed them on your clinic website
• Patient testimonials generate trust for you and your clinic
• YouTube is the 2nd largest search engine, so a good title and description can help your clinic rank for relevant diagnoses and treatments
• Video advertising via YouTube is another opportunity
• Additional revenue through affiliate marketing for those making consistent content

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

If every podiatrist makes orthotics, setting yourself apart and showing patients why they should choose yours is important. During this week's show, we explore the following questions that you can reflect upon:

• What makes your orthotic different?
• Do you use different materials?
• Do you use an exclusive laboratory?
• Do you provide a faster service/turnaround time?
• Are you cheaper, or do you provide more value for less? Sounds like a small difference, but it's not.
• Do you have an orthotic specialty (pediatrics orthotics or sports orthotics)
• Do you have a particular skill set that translates into better service?
  • You cannot eat status
  • Reputation alone is no longer enough.
• Why you need a good marketing strategy (not just tactics)
  • Proarch Foot Support Story (We don't make orthotics)
  • Storytelling
  • How will you share this story?

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

You don't need to start a podcast to reap some of the benefits it can provide.

By guesting on the podcasts of others locally, nationally, or internationally, you can bring awareness to the foot and ankle care you provide. In this episode, we discuss:

• How to become a guest worth having & how to get invited
• Simple tips to improve the audio quality without the need to buy expensive equipment
• Building social proof and a trusted network
• The SEO and website traffic benefits
• Local visibility for the high level of  foot and ankle care you provide
• The best ways to promote your appearance benefit the host and your clinic.    

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Canva is a low-cost graphic design platform that allows you to create your own creative and visual designs easily. . 

The app includes numerous free templates, which can be used to create:

• social media posts (FB, IG, LinkedIn, TikTok)
• presentations (Zoom Backgrounds)
• Videos (YouTube and Facebook)
• Invitations and posters
• Infographics
• Other visual content used in all forms of marketing (Business Cards, Flyers, Newsletters)
• You can even upload your own photos and add them to Canva's templates. 

Tyson uses Canva for all my Podcast Show Tiles, Webinar graphics, Download Milestones, and Youtube Thumbnails. Canva comes with an extensive photo gallery, which is okay, but if you choose to upgrade to the PAID version, it is even better. 

Benefits of the paid version:

• Unlocks far more stock images, videos, and templates
• Increased storage (1TB)
• Background remover
• Create dedicated folders for specific projects
• Schedule social media content to 8 platforms 
• Most importantly, it allows you to introduce your own brand font, colors, and logos 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode, we help you understand the specific reasons why budget marketing services don't generate ROI

Many clinics see marketing as a cost, not an investment in the future of their practice.

6 Things to Consider When Assessing Your Options

1. A lot of marketing providers don't know podiatry or spend the time necessary to learn the basics
2. Lack of local exclusivity. Most marketing agencies will take on multiple clinics in the same region. This creates a conflict of interest and leads to a lack of results.
3. A focus on low prices will lead you astray. Low-cost providers can't create a customized online presence that is indistinguishable from other podiatry clinics or spend the time to highlight the unique aspects of your practice.
4. Low-cost providers focus on volume & copy/paste model -> can be very lucrative; cold calling & emailing
5. Information asymmetry/Don't talk about the marketing threshold. You want someone who will have hard, honest conversations, aligns with your interests, is trustworthy, and sets up relationships for long-term success.
6. Understand the difference between Build and coast vs. Build and optimize. The former includes a lack of follow-up, reporting & experimentation; relying on inertia and lock-in factors to avoid switching costs.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

If you're nervous in front of a camera, then maybe audiograms are the solution for you.

What is an Audiogram?
An audiogram is a video file that was created by combining a photo or graphic and an audio file (usually an MP3 or WAV file)

Because social platforms only give the option of sharing photos or videos as posts, audiograms allow creators to reformat audio files into shareable videos - Because you cannot direct;y upload an audio file.

How long is an audiogram?
It can be any length, but most will be less than 60 seconds when used on Social Media platforms.

Perfect for:

• Promoting a person, product, service, or condition (give examples) without the fear of being in front of the camera. 
• Remember you can repurpose any audio (radio interviews, presentations - eg, Powell River)

Software:
1. Capture Audio: You can use any recording software. 

• Phone: I use Voice Recorder Pro (free)
• Desktop: I use Adobe Audition, but you can use Audacity (free)

2. Edit or trim your AUDIO (same programs above)

3. Create your artwork using Canva. 

• You could use an unedited photo; however, you always want your logo/brand on everything. 

4. Combine Audio and Graphics using Headliner or Clipscribe. 

Audiograms can be used on:

• Social Media Platforms
• Your Website
• Email Newsletters - basically anywhere you could currently use a video. 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing