📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Tyson Franklin and Jim McDannald discuss ways you can make patients aware of all the great foot and ankle care you provide.

Some of the topics discussed include:

• Patient info folders and brochures
• We’re on Facebook 
• Patient Receipts
• Newsletters
• Email database
• Reactivating patients

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Google and online reviews are an immediate and authentic way to build your practice. A high star rating and the number of positive reviews help set your clinic apart from others in your local area. In this episode, we discuss:

• Why are online reviews important?
• How to ask for an online review?
• Which platform is best to start on?
• When to switch platforms?
• How to create a system of gathering reviews
• Share some concrete examples of how to solicit reviews (in locations where it's allowed)

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Examples of Non-Professional Referrers who can have your business cards, clinic info brochures and help raise awareness of your practice include:

 - Shoe stores
 - Sport stores
 - Pharmacies
 - Gyms
 - Massage Therapists
 - Health food stores
 
Don't limit yourself to the obvious - think outside the box.
 - Real Estate offices (new people moving to town)
 - Hotel & Motels (be added to their directories)
 - Legal and Financial businesses (Referrals and paid talks)
 - Coffee Shops: Big Opportunity - 1) Sponsor Coffee, 2) Voucher for patients.

Treat them as well as your professional referrers
 - Add them to your database
 - Send them your newsletter
 - Give them bottles of wine
 - Invite them to lunch, dinners, and info evenings

Important to note with shoe stores
 - More than likely, they already work with another podiatrist in the area, so don't immediately give them bundles of business cards, brochures, etc., until you establish a bit more of a relationship.
 - Don't be afraid to ask them, "Who do you currently refer to?"
 - If they say no one, OFFER in-house training, etc.
 - If they decline, they are more than likely to work with a podiatrist already.

Most importantly, these relationships need to be reciprocal, not one-way. Focus on creating value for them as well and make it a win-win.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Facebook and Instagram are engaging channels and opportunities to gain awareness about the foot and ankle care you provide. In this episode, we discuss best practices for creating a sustainable social media system. 

• What is Facebook & for?
• Staying consistent with style/branding
• What type of content should you publish?
  • Partnerships
  • Highlight staff
  • Community
• Common mistakes

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

A few of the topics we discuss include

• How to define a Professional Referrer?
• Understand Professional Referrers' referring habits 
• Knowing that your professional referrers see the same marketing as your patients.
• Maintaining the relationship is up to you. 
• The benefits of personal visits
• And a whole lot of other valuable tips and ways of providing value to your professional network of referrers 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Search advertising is not a spray-and-pray approach to raising awareness for your clinic. By bidding on specific keywords that are valuable to your practice, you can generate more patient appointments and provide more of the care you love.

In this episode, we discuss:

• Why are Google Search Ads different than "regular advertising"?
• What is search intent?
• Why being relevant and helpful are superpowers
• How to get Google Search Ads seen by patients who are ready to make an appointment
• How can you control the budget by limiting where Google Ad locations are shown and other factors
• What's a reasonable monthly budget
• How to determine which search keywords are most valuable

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

It takes consistent effort to find out what works, then develop and deliver marketing that connects with your ideal patients. In this episode, we discuss:

• What do we mean by Run, Rest & Repeat?
  • Why it's important to realize that what works today may not work tomorrow.
  • When the phone stops ringing, it doesn't mean the marketing is no good; it just needs a rest
  • Just like a racehorse
  • In 1998, I developed a newspaper Ad... every time I ran it, it delivered results, but it still needed a rest every now and then.
• Be Creative, then Boring
• I'll stop using it when it stops working
  • Radio Ad example
• Testing & Measuring
  • What metrics are you using to determine the success of an ad? If you're just counting how many times the phone rings, you could be giving credit to the wrong marketing idea.
• Only make one change at a time so you can see what made the difference.
• "Marketing without data is like driving with your eyes closed."
• Don't change your marketing when someone tells you it's boring.
• Seasonality of your marketing

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Google wants to keep people in the Google ecosystem. By keeping them there, they can show them advertising and increase their company's revenue. So these days it's important to have a great Google Business Profile, formerly known as Google My Business.

In this episode, we'll discuss the most important areas to focus on when setting up and optimizing your profile: 

• Contact Info, Phone, Address, Directions
• Reviews
• Services/Products
• Scheduling Link
• Reviews
• Photos
• Google Posts

And how to address some common questions and issues:

• Duplicate listings
• How many profiles for the clinic and doctors
• What to do if you have multiple locations

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

There are three types of surveys you can do with your patients.

1. Online - fast and cheap, but not usually a great response rate. Typically need to include an incentive to complete it.
2. Hardcopy - takes more time and costs more to implement, but if you do it right, as I describe on the podcast, the percentage of returns will blow your mind.
3. Face-to-face - these are the most straightforward surveys to do, and they are also fast and cost you nothing, and you do it (ask the questions) while the patient is with you.

Example Patient Survey

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this week's episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the importance of Search Engine Optimization (SEO) for podiatry clinics. They explain the concept of SEO and its relevance in the digital age, highlighting how it helps businesses rank higher on Google search results. The main talking points include the importance of regular updates to the Google Business Profile, the role of engaging content in answering customer queries, and how backlinks contribute to SEO. They also recommend some free tools like GT metrics and Mobile Moxie for beginners in SEO. Tune in to learn more about improving your podiatry clinic's visibility online.

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