📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

This follows well from a previous episode about podcast marketing. We dive into our recommendations for the best audio equipment and help narrow down what you need to know. 

The first question to ask yourself is "What is your purpose for using audio?" How you answer the question will determine the type of equipment you'll need. 

1. Solo recordings vs. Guest recordings (and interviews)

• XLR and USB Microphones (Dynamic & Condenser) - we used the Shure MV7
• Lapel microphone
• Apple headphones

2. Other equipment

• Editing & recording software
• Recording apps on a phone
• Audio hosts - You can just upload an audio file to social media
• Adding music - free music from YouTube
• Marketing using Canva, ClipScribe, and Headliner. 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

There are many ways to grow your podiatry practice through podcasts. Tyson Franklin and Jim McDannald, DPM, discuss unexpected ways this form of marketing can help your clinic gain visibility and stand out locally or within the profession. 

Listen to learn more about:

• Advertising with geo-location
• Podcast Guesting
  • Local
  • Professional
  • Outsource the outreach/opportunity search to appear on podcasts
• Podcast Hosting & Producing
  - DIY
  - Outsource everything - production/editing

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Tyson Franklin & Jim McDannald, DPM, walk you through the basics and best practices of headlines. 

The purpose of a good headline is to quickly determine whether a patient is a good fit for your business. Here are a few of the topics discussed:

1. Where should you be using headlines? - Blogs, Social Media Posts, Subject lines in emails, Newsletters, Marketing & Advertising. 
2. Numbers make your headline more catchy: 7 Ways to...
3. Use Engaging words: Reasons, Tips, Secrets, Hacks
4. Use Short-Cut Words: Easy, Simple
5. Trigger Words: How, Why, What, When
6. Create Intrigue: Myths, Lies, Proven, 
7. Use Emotion: Guarantee, Fun ways to..., Premium
8. Use Urgency & Relevancy: Today, Now, Fast

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Today, we chat about how Jim went from never really imagining that he'd ever want to speak in public to the stage. And finding a topic and type of care you're passionate about is the first step to being seen as the go-to expert.

We'll also dive into the potential audiences who would be more than happy to learn from you, locally and worldwide.

Local

• Patients
• Related businesses 
• Other health care providers 
• Podiatry colleagues

Regional/National/International 

• Medical companies 
• Health care providers 
• Podiatry colleagues

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this week's show, we dive into the Three Levels of Marketing:

• Meta Level
• Strategic Level
• Tactical Level

When you test a new marketing idea, it may or may not work, and that's okay. What's more important is how you react when the 1st attempt fails, and so on. At which of the three levels did the failure of the idea occur? If you had a raging success, are there other opportunities when you can apply a similar approach?

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

There's no shortage of plug-ins and features that can be added to podiatry clinic websites. Chatbots are presented as an automated solution to answer patient questions and schedule appointments, but is it really that easy?

This week, Tyson and I discuss podiatry clinic website chatbots. Are these helpful ways to engage prospective patients or just another pop-up that people ignore? Is there a specific demographic of patients that want to interact with your clinic without a phone call or form fill? We'll touch on those topics and more this week.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

It might appear daunting at first glance, but creating a marketing roadmap for the next 12 months can benefit your practice and your patients.

• It's about developing a strategy for the year and breaking it down into bite-size chunks
• Gives you direction without too many specifics...set in sand instead of set in stone.
  • You can add and remove ideas, etc. without any repercussions
• There's seasonality for the profession, so it makes sense to break it down quarterly (seasons of the month)
• Weeks and months are too short for gaining real traction and feedback on your efforts.
• Different activities and weather conditions
• At present, it's August, the last month of winter in Australia in the US, UK, and Canada it's....?

Some examples of themes or narratives to build your marketing off of include:

• Monthly Focus on specific marketing pillars
• Commencement of specific sports
• Upcoming events throughout the year
• Major Events (Olympics)
• Interests you have (Running, Fungal Nails)
• Back to School

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

The way you ask for patient information and the options you provide say a lot about your podiatry practice. Even before they step foot inside your clinic, the patient intake forms and the method you collect that information are opportunities to begin an excellent patient experience.

A bad experience reflects poorly on your clinic and makes your staff less productive and efficient with their time. A smooth, user-friendly patient intake process can help set your clinic apart and make a positive impression before and during the patient visit. 

Today, Jim McDannald, DPM, and Tyson Franklin discuss:

• Part of the pre-clinic visit portion that sets expectations
• Forms: Patient History, HIPAA document, Payment Policy
• Why not use a PDF or Word Doc download
• Online Forms vs. Patient Portals
• Flexibility and integration into website/socials
• HIPAA compliance
• Patient convenience

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

The world is now familiar with QR Codes, so why not use them in your marketing while they are hot? 

But where should you use them?

• On equipment in your practice - can lead to a written article on your website or a video of you using it. 
• Link to Google Reviews 
• Additional information in hardcopy newsletters, as traditional links will not work.  
• On Your Business Cards...more info on your business, or it could link to a video about YOU. 
• Written Reports to Professional Referrers – further information about a specific condition or the equipment used. 
• Recalls & Reactivation Letters to Patients – could link to further info on your website on what’s involved or another video. 
• Add to orthotic treatment plans - link to how your orthotics are made (pretty cool)
• Add QR codes to videos 

Think about times when you would like your patient to know more about what you do but:

• You have limited time 
• You have limited space (in a letter, brochure, etc)
• Or it links to something you want them to do NEXT. 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Getting a lot of cold calls or spam emails from "marketing service providers"? In this episode, we discuss how to gather the right information and ask questions that will help you find an honest, capable marketing partner. 

• What is their approach to working with new clinics? Do they offer an initial audit/strategy to get to know you? Or jump right into trying to sell you on all the services and offerings without learning about you or your clinic.
• We discuss and provide a list of important questions to ask when assessing potential marketing partners.
• Do they provide references or the track record of the podiatry clinics they work with now and in the past?

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing