Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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December 30, 2025Which apps support video podcasts?
Sponsored by Magellan AI. How much did streaming and podcast audiences overlap in Q3? Explore the data
Video podcasts have always been available via RSS, and right now there are at least 113,000 podcasts using video in this way. But how many podcast players actually play video podcasts? A new study from Podnews today shows that only 9% of downloads for a typical video podcast would actually show you the video on-screen when you hit play: and some large podcast apps just simply don't support video at all.
Particularly, in our tests, we discovered that by default, video playback in Apple Podcasts is less than a tenth of an inch high on a large iPhone.
Talks .co, a platform that connects podcasters and guests, has launched a new advanced search feature which makes it easier to uncover shows - including whether that show was recently updated or how long they've been podcasting.
John Wordock publishes "26 questions about podcasting in 2026". He'll be at Podfest talking about how to build a YouTube channel. (Psst: if you're a Podnews newsletter subscriber, get money off Podfest tickets)
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, SALT, PAVE Studios, RedCircle, Magid, audioBoom, Simplecast, Companion Arts, Podscribe, Steve Lack: Audio, Resound, Cohost, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Podpage websites, Evergreen Podcasts, Disctopia, We Edit Podcasts, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Storyboard, Castbox, Ask Ralph Christian Finance, POW PR, Huberman Lab, Jonekiri, The Roost, Compliance Podcast Network, Voxtopica, The Podcast Haven, Gilded Audio, Red Seat Ventures, PodVault, Gumball, PodAnalyst, ARN's iHeartPodcast Network Aust, Truefans, Ausha, Frequency, SoundStack, Tink Media, Podium , Beamly, Message Heard, Health Podcast Network, matchmaker.fm, Zvook, Rephonic, Ossa Collective, Podcast Taxi, Rhapsody Voices, Oxford Road, Double Elvis Productions, Diversion Podcasts, Lemonada Media, Sonic Influencer Marketing, Heartcast Media50, Headliner, Jam Street Media, Transistor, Optimal Living Daily, Blubrry, Wondery, Castos, Ad Results Media, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Content10x, She Podcasts, Cleanfeed, School of Podcasting, Lower Street, Podigy, Sonix, Podcast Movement, Revolver Podcasts, Adopter Media, Edison Research, Signal Hill Insights
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2min
December 29, 2025Does video lead to “dreadful listens”?
Sponsored by Magellan AI. Where is podcast ad spend heading next? Join our quarterly spend webinar to see what’s changing. Sign up
Fiona Sturges, writing for The Guardian, writes about "how podcasts’ rush to video is turning them into dreadful listens" - highlighting recent podcasts that contain content that only works in video, while producers "seemingly forget about their listeners".
Roman Mars is among those who shared the piece on social media, commenting "I just think it’s so much cooler and more interesting to try to be the best audio show rather than the shittiest television show".
Plenty of debate around this in the /r/podcasting subreddit.
How long have you left it between seasons? How about 21 years? Back in early 2004 - even before Apple got involved in podcasts - My Pods Forecast was born - but sadly was also one of the first to podfade, even making it as an example of podfading in a book - Tricks of the Podcasting Masters, by Rob Walch and Mur Lafferty, in 2006. An excerpt from that book also highlights the, er, slightly unusual nature of the how this prediction show does the predictions. The good news is that the pods are unharmed, and My Pods Forecast returned over the weekend.
The host of the show tells us: “So little about what podcasting means is the same as the early 00s; it feels like the culture has wilted. So many corporate partners and metrics to hit. I really want to do this as punk as possible. I think I’m 89 pence (US $1.20) invested so far, for the domain name. I want the internet to be fun again and somewhere you can have a dumb idea and make it happen.”
Driving while listening to a podcast? That's fine, says science. Phone calls? Not so much.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Resound, Cohost, Steve Lack: Audio, Companion Arts, Magid, Simplecast, SALT, Podscribe, PAVE Studios, Audiohook, audioBoom, RedCircle, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Podpage websites, Disctopia, Acast, Evergreen Podcasts, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Huberman Lab, Storyboard, The Roost, Podium , Tink Media, Truefans, Jonekiri, The Podcast Haven, Gilded Audio, ARN's iHeartPodcast Network Aust, PodAnalyst, SoundStack, Castbox, PodVault, POW PR, Gumball, Compliance Podcast Network, Ausha, Red Seat Ventures, Voxtopica, Frequency, Ask Ralph Christian Finance, Beamly, Message Heard, Health Podcast Network, Lemonada Media, Jam Street Media, Wondery, Optimal Living Daily, Podcast Taxi, Double Elvis Productions, Headliner, Zvook, Castos, Rephonic, Heartcast Media50, Oxford Road, Sonic Influencer Marketing, matchmaker.fm, Blubrry, Transistor, Diversion Podcasts, Rhapsody Voices, Ossa Collective, StreamGuys, Podcast Partnership, Content10x, Hear.Here.Singapore, Ad Results Media, She Podcasts, Cleanfeed, Podigy, Adopter Media, Podcast Movement, Lower Street, Revolver Podcasts, Sonix, School of Podcasting, Edison Research, Signal Hill Insights
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5min
December 26, 2025Bill Simmons podcast to go live on Netflix
Sponsored by Magellan AI. 15 brands made big moves in podcast advertising this quarter. See Magellan AI's movers & shakers
Spotify's video deal with Netflix will include a live version of The Bill Simmons Podcast, says The Hollywood Reporter. The Sunday episodes will be live starting Jan 11 - the show will stream live at 11.30pm ET (in the US only).
The show has previously been live on YouTube, where it gets around 100,000 views per episode - Podscribe suggests the audio podcast gets almost three times as many downloads. It won't be available on YouTube in full from next year; the Netflix deal is exclusive.
Live video podcasts are also available on open RSS. The feature is supported by a number of podcast hosts, and podcast players.
Everything Everywhere Daily will hit episode 2,000 tomorrow. The daily podcast, which was launched in July 2020, has had over 55 million downloads (and more than 1.3mn in the last thirty days) and has remained a one-person operation, hosted by Gary Arndt, since its inception.
On Dec 24, we covered Deloitte's study suggesting that podcasting is becoming more video-centric. "A familiar mistake is being made", says Doug Downs in a blog post response. "The data does not say that video is replacing audio. What they describe instead is an expansion of formats, not a substitution," he says, adding that we may be misreading what visibility and attention actually signal about long-term listening behavior, habits and memory.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Simplecast, SALT, Cohost, Audiohook, audioBoom, Companion Arts, Podscribe, RedCircle, Magid, PAVE Studios, Steve Lack: Audio, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, Disctopia, Acast, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, Castbox, Podium , Gumball, Red Seat Ventures, Ausha, Tink Media, Frequency, SoundStack, Gilded Audio, The Roost, Ask Ralph Christian Finance, PodVault, Huberman Lab, The Podcast Haven, ARN's iHeartPodcast Network Aust, Storyboard, PodAnalyst, Voxtopica, Compliance Podcast Network, Jonekiri, Truefans, Beamly, Message Heard, Health Podcast Network, Optimal Living Daily, Podcast Taxi, Headliner, Zvook, Rhapsody Voices, matchmaker.fm, Sonic Influencer Marketing, Castos, Heartcast Media50, Diversion Podcasts, Oxford Road, Ossa Collective, Double Elvis Productions, Rephonic, Lemonada Media, Transistor, Jam Street Media, Blubrry, Wondery, Hear.Here.Singapore, Content10x, Podcast Partnership, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, Podcast Movement, Lower Street, Revolver Podcasts, Podigy, Sonix, School of Podcasting, Adopter Media, Edison Research, Signal Hill Insights
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4min
December 25, 2025Christmas brings a new era for podcasting?
Sponsored by Magellan AI. Happy holidays from the team at Magellan AI
In Germany, Hypecast - which makes software for corporate podcasts - looked back at its year, noting in an email that the company started 2025 saying "we will have to be laser-focused to not get distracted from all the things happening around us" - advice perhaps we could all gain from for next year. The company opened a podcast studio in Berlin in 2025, will expand to video next year, and gave us the present nobody else did: a decent picture for the top of today's newsletter! Fröhliche Weihnachten!
Amplifi Media's Steven Goldstein suggests that 2026 is a new era in podcasting - the year of liquid content, "defined by how audiences behave—not by how the industry wishes they would".
USA Today covers "how to find your next favorite podcast". "Look at the charts," try the recommendations", and "ask AI" are in their list; the example app used is Spotify.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Companion Arts, Resound, PAVE Studios, Simplecast, Podscribe, audioBoom, SALT, RedCircle, Steve Lack: Audio, Magid, Audiohook, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, We Edit Podcasts, Acast, Podpage websites, Disctopia, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Gilded Audio, The Roost, Castbox, PodVault, Ask Ralph Christian Finance, Podium , Huberman Lab, PodAnalyst, The Podcast Haven, SoundStack, Voxtopica, Frequency, Ausha, Truefans, POW PR, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, Tink Media, Red Seat Ventures, Jonekiri, Gumball, Storyboard, Beamly, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Castos, Double Elvis Productions, Jam Street Media, Transistor, Wondery, Podcast Taxi, Optimal Living Daily, Blubrry, Heartcast Media50, Rephonic, Oxford Road, Lemonada Media, Headliner, Rhapsody Voices, Diversion Podcasts, Zvook, matchmaker.fm, Ossa Collective, Content10x, StreamGuys, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, Cleanfeed, She Podcasts, Sonix, Podcast Movement, School of Podcasting, Adopter Media, Revolver Podcasts, Lower Street, Podigy, Edison Research, Signal Hill Insights
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2min
December 24, 2025Podcast ad revenue up 20% next year, thanks to video
Sponsored by Magellan AI. Who's setting the pace in podcast ad spend? Get the full list and sign up for our webinar
Deloitte suggests that global ad revenue for "podcasts and vodcasts" will reach $5bn in 2026, up 20% year-on-year. The report suggests that consumers will also gravitate towards video - suggesting that users who watch vodcasts consume 1.5x more content than those who just listen to podcasts. The benefit of "something for your ears when your eyes are busy" is perhaps a disadvantage for advertisers - 44% of vodcast watchers say they don't multitask when watching, compared with 29% of podcast listeners. The report came out last month, but was reported again yesterday.
Hernan Lopez, the former CEO of Wondery, has had all charges against him dropped by the US DoJ, which is to dismiss a long-running bribery case against him. He has written about the legal process, which has taken six years. He has also spoken with Variety.
The BBC posted year-end figures for its proprietary podcast and radio app, BBC Sounds. Podcast plays on the platform, which is only available in the UK, grew by 15%. The most listened-to podcast (based on plays) was Newscast. The corporation hasn't broken out any play numbers for its podcasts.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Cohost, Simplecast, Resound, Audiohook, PAVE Studios, audioBoom, Steve Lack: Audio, Podscribe, SALT, Companion Arts, RedCircle, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Acast, Disctopia, Podpage websites, Knucklehead Media Group, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Huberman Lab, The Roost, PodAnalyst, Gilded Audio, Compliance Podcast Network, SoundStack, Podium , Ask Ralph Christian Finance, PodVault, Truefans, POW PR, The Podcast Haven, Storyboard, Tink Media, Voxtopica, Gumball, Frequency, Jonekiri, ARN's iHeartPodcast Network Aust, Castbox, Ausha, Red Seat Ventures, Beamly, Message Heard, Health Podcast Network, Rephonic, Wondery, Jam Street Media, Oxford Road, matchmaker.fm, Double Elvis Productions, Castos, Sonic Influencer Marketing, Headliner, Diversion Podcasts, Lemonada Media, Rhapsody Voices, Blubrry, Podcast Taxi, Zvook, Ossa Collective, Optimal Living Daily, Heartcast Media50, Transistor, StreamGuys, Podcast Partnership, Ad Results Media, Content10x, Hear.Here.Singapore, She Podcasts, Cleanfeed, Adopter Media, Sonix, Lower Street, Podigy, School of Podcasting, Podcast Movement, Revolver Podcasts, Signal Hill Insights, Edison Research
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4min
December 23, 2025iHeartRadio announces support for video podcasts
Sponsored by Magellan AI. Magellan AI insights helped True Native Media recover revenue, grow shows, and expand advertisers. Find out more
The iHeartRadio app in the US is to support video podcasts in early 2026, the company has announced. "Creators will be able to upload their podcast episodes, including full-length video versions, through their standard RSS feeds for seamless distribution in iHeartRadio," the company says. This is properly open podcasting: video won't need to be hosted on iHeart itself. We've asked for technical details.
Some of iHeart's own video podcasts won't, however, be in the iHeartRadio app in video, after the company signed an exclusivity deal with Netflix earlier this month.
Meta's Threads social network is to launch podcast previews - a way to upload clips to the platform - in a bid to attract more creators. It launched podcast links from user profiles last month, though this still hasn't rolled out to all users.
We've been here before, haven't we: Meta's Facebook announced podcast integration in April 2021; launched to invite-only podcasters in June 2021 but it only ever worked in the US; and they quickly lost interest, announcing its closure in May 2022. Look! A squirrel!
Eric Nuzum predicts "the HBO of podcasting finally emerges" in 2026, which he describes as "someone refusing to settle for the version of podcasting we have now and insisting on the version we have not tried yet."
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Resound, Magid, Companion Arts, Podscribe, RedCircle, Cohost, audioBoom, Steve Lack: Audio, Simplecast, PAVE Studios, SALT, Audiohook, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Acast, Evergreen Podcasts, Knucklehead Media Group, We Edit Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Ask Ralph Christian Finance, Red Seat Ventures, The Roost, The Podcast Haven, Gilded Audio, Storyboard, ARN's iHeartPodcast Network Aust, Voxtopica, Castbox, POW PR, Huberman Lab, Jonekiri, SoundStack, Truefans, Tink Media, PodAnalyst, PodVault, Podium , Compliance Podcast Network, Gumball, Ausha, Beamly, Message Heard, Health Podcast Network, Blubrry, Sonic Influencer Marketing, Heartcast Media50, Ossa Collective, Jam Street Media, Wondery, Optimal Living Daily, Double Elvis Productions, Rephonic, matchmaker.fm, Podcast Taxi, Rhapsody Voices, Headliner, Diversion Podcasts, Lemonada Media, Zvook, Castos, Oxford Road, Transistor, Content10x, Hear.Here.Singapore, Ad Results Media, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, Podcast Movement, Sonix, Revolver Podcasts, School of Podcasting, Adopter Media, Podigy, Lower Street, Edison Research, Signal Hill Insights
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5min
December 22, 2025YouTube podcast consumption: 700 million hours on TV
Sponsored by Magellan AI. Lost deals aren't always lost. True Native Media used insight to recover and renew real revenue. Learn how they did it
Bloomberg's Ashley Carman reports a new number from YouTube's Steve McLendon, in a paid article: People watched 700 million hours of YouTube Podcasts on TV in October. It's claimed that this is "nearly double the amount of time a year ago", and it's "the new late-night TV". (In YouTube, a podcast is called a podcast if it's marked as such by the creator).
It's a big number, so let's put it in context: in February this year, YouTube claimed over 1 billion hours of YouTube content is streamed on TVs every day (a figure from December 2024). 700 million hours a month means podcasts represent, at most, 2.3% of all TV streaming on YouTube. (Podcasts are 20% of all ad-funded audio).
In the first half of 2025, Squid Game season 2 was globally watched for 840 million hours on Netflix - that's 140 million hours a month, or "a fifth of all YouTube TV streaming of podcasting".
As for being the new late-night TV? Kimmel, Colbert, Fallon and The Daily Show in total attracted an average of 6.7 million viewers on broadcast TV in 2024, with 621 new episodes. That works out as 173 million hours each month (we're assuming that viewers stay for half an hour). But YouTube's 700 million is global at all hours of the day and night, and late night's 173 million is just the US.
Acast has acquired German content producer Wake Word Studios. The company will be rebranded Acast Creative Studios. The company makes fifty shows with more than two million monthly listens; and a media planning platform, Podius, which will continue to be run independently.
iHeartMedia has extended its relationship with Charlamagne The God, the host of Power 105's breakfast show in New York, and the popular The Breakfast Club podcast. (Just as well - the show's part of the Netflix/iHeart deal).
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, Magid, Podscribe, audioBoom, PAVE Studios, Audiohook, Companion Arts, RedCircle, Cohost, Resound, SALT, Steve Lack: Audio, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Acast, Disctopia, Podpage websites, We Edit Podcasts, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, PodAnalyst, PodVault, Podium , Gilded Audio, Frequency, Gumball, Storyboard, Ausha, Red Seat Ventures, Jonekiri, Castbox, Ask Ralph Christian Finance, POW PR, ARN's iHeartPodcast Network Aust, Tink Media, Voxtopica, Compliance Podcast Network, Truefans, The Podcast Haven, The Roost, Huberman Lab, SoundStack, Beamly, Message Heard, Health Podcast Network, Transistor, Headliner, Heartcast Media50, Oxford Road, Optimal Living Daily, Rephonic, Blubrry, Ossa Collective, Castos, Podcast Taxi, Wondery, matchmaker.fm, Jam Street Media, Rhapsody Voices, Sonic Influencer Marketing, Diversion Podcasts, Lemonada Media, Zvook, Double Elvis Productions, Podcast Partnership, Content10x, StreamGuys, Hear.Here.Singapore, Ad Results Media, Cleanfeed, She Podcasts, Podcast Movement, School of Podcasting, Sonix, Revolver Podcasts, Podigy, Lower Street, Adopter Media, Signal Hill Insights, Edison Research
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5min
December 19, 2025Video, AI and innovation: podcast predictions for 2026
Sponsored by Magellan AI. Want the latest on spend shifts and how the industry's growing? The Q3 Quarterly Benchmark Report has it all. Grab the report
Senior executives from the biggest companies in podcasting give their highlights of 2025, and their predictions for the year to come, in a special episode of the Podnews Weekly Review, published today.
Ben Cave from Apple Podcasts underscores that podcasts are open by design; and teases us that the platform will "continue to innovate with new features". Buzzsprout's Jordan Blair highlights that we'll see an "absolute brick wall of AI fatigue"; Roman Wasenmüller from Spotify focuses on what he calls the authenticity and loyalty that has shaped podcasting; Shea Simpson from Amazon says that video will continue to evolve; Ellie from Pocket Casts wants to see more podcasters adopting new Podcasting 2.0 features; and slightly worryingly, Megan Lazovick from Edison Research threatens that the Infinite Dial presentation next year might be a musical. We hope she's joking. Tell us she's joking. The full set of guests are available wherever you get your podcasts.
Netflix has signed a deal with Barstool Sports for three shows. The streamer will get exclusive access to the video from Pardon My Take, The Ryen Russillo Podcast, and Spittin’ Chiclets - the audio show continues everywhere.
As with all these deals, this effectively removes access to video versions of these shows to everywhere outside the US; Netflix's podcasts will initially be only available within the US, and the company only vaguely promises "additional markets to follow". Only 27% of Netflix subscribers are in the US.
Magellan AI's November 2025 rankings have been released. BetterHelp was the top podcast spender, spending $5.9mn. Washable Sofas was #2, increasing their spend to $5.8mn. And both Aura Frames and The Coca-Cola Company appear high on the top movers & shakers list.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, Simplecast, Audiohook, SALT, audioBoom, Steve Lack: Audio, PAVE Studios, Resound, Cohost, Companion Arts, Podscribe, RedCircle, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, We Edit Podcasts, Disctopia, Knucklehead Media Group, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, PodAnalyst, Voxtopica, Compliance Podcast Network, Frequency, Gilded Audio, Castbox, Tink Media, Jonekiri, Truefans, Storyboard, The Podcast Haven, Huberman Lab, Ask Ralph Christian Finance, SoundStack, Gumball, Ausha, Podium , PodVault, Red Seat Ventures, ARN's iHeartPodcast Network Aust, The Roost, POW PR, Beamly, Message Heard, Health Podcast Network, Rhapsody Voices, Lemonada Media, Diversion Podcasts, Headliner, matchmaker.fm, Oxford Road, Heartcast Media50, Optimal Living Daily, Podcast Taxi, Double Elvis Productions, Transistor, Zvook, Wondery, Castos, Rephonic, Sonic Influencer Marketing, Jam Street Media, Blubrry, Ossa Collective, Ad Results Media, Hear.Here.Singapore, StreamGuys, Content10x, Podcast Partnership, She Podcasts, Cleanfeed, School of Podcasting, Adopter Media, Revolver Podcasts, Lower Street, Sonix, Podcast Movement, Podigy, Signal Hill Insights, Edison Research
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4min
December 18, 2025Study: YouTube ads work up to 25% worse than audio
Sponsored by Magellan AI. Renewal and response signals helped Boll & Branch fine-tune campaigns and lift ROI. Get the full story with Magellan AI
Why would anyone knowingly buy ads on a platform that works up to 25% worse? New research today from Oxford Road suggests that, in spite of the hype around YouTube, ads on YouTube shows are less effective than on audio-only podcasts. The data is based on more than a thousand campaigns - and shows that video comes at a heavy cost to advertisers, who might be better buying audio instead.
The data is also covered in the Wall Street Journal today.
Initial Group has acquired podcast and YouTube producer Silver Tribe Media. No terms were given; the company will be called Initial Digital. Silver Tribe’s clients include Oprah Winfrey’s Harpo Studios, and Colin Cowherd’s The Volume, among others.
Now, short-form video is coming to books. Audible is adding swipeable vertical videos in its app, including trailers, author interviews, and behind-the-scenes clips, for select publishers. Here's an example of what you might see.
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December 17, 2025Top iHeart shows sign with Netflix
Sponsored by Magellan AI. Boll & Branch stepped beyond their core audience and saw returns climb. See how they scaled with Magellan AI
Netflix and iHeartMedia have announced an exclusive video partnership for top iHeartPodcasts. iHeart continues to retain audio-only rights and distribution; but the 14 announced shows will be removed from YouTube.
Some of the shows that are not part of the deal include On Purpose with Jay Shetty with 16mn views over the past 30 days, but which isn't headed to Netflix. Nor is Club Shay Shay (20mn), Drink Champs (2.2mn), or Las Culturistas (3mn). One of iHeart's biggest shows is also obviously missing: Stuff You Should Know doesn't currently make video versions of its podcast. (There are more shows to be announced though.)
How big is Netflix? In 2023, Podnews built a tool using Netflix's own data to help compare the size of Netflix shows to podcasts; our own Podnews Weekly Review is bigger than 1-in-5 of all the shows on Netflix, despite only getting 26,500 downloads a month.
Good news from the UK: after a lobbying campaign by AudioUK, the UK Government has granted a seat on the Creative Industries Council to podcasting and audio, representing a significant recognition of the creative, cultural and economic value of podcasting and audio. It will allow the industry to engage directly with policymakers.
The BBC's future funding model from 2028 is the subject of a green paper and public consultation from the UK government. (In the UK, "green papers" propose policy ideas for discussion and consultation). Radiocentre, the UK commercial radio trade body, has suggested that ad funding should be ruled-out; earlier this year, after considerable industry pressure, the BBC abandoned plans to place ads in its podcasts in the UK.
The BBC currently earns most of its funding from a $233 "licence fee" directly from UK households - which raises $5bn per year. This week, US President Donald Trump announced plans to sue the BBC for $10bn for a misleading edit of a speech in a TV program which did not air in the US.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Cohost, Podscribe, PAVE Studios, Magid, audioBoom, SALT, Steve Lack: Audio, RedCircle, Resound, Audiohook, Simplecast, Companion Arts, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Podpage websites, We Edit Podcasts, Disctopia, Knucklehead Media Group, Evergreen Podcasts
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