Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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March 03, 2025Canada gets its own podcast magazine
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A new online magazine for Canadian Podcasters has launched. It’s called Canadian Podcaster, and it’s free - coming with a podcast, too. The goal of the publication is to share the microphone with podcasters from across Canada, sharing voices, encouragement and tools to build the Canadian podcast community. It’s from Dave Campbell’s True Media Solutions.
If you prefer a newsletter, Pod The North is good too.
DeepCast Pro has rebranded to DeepCast Creator. The company has announced Podsites, a turnkey website solution, and new investors.
Amazon’s Wondery has cut what the company calls “a small number” of jobs - though one person speaking to Reuters suggests the number of affected people is “dozens and dozens”, which Amazon denies. Both content and advertising teams have been affected. This is in addition to the closure of its operations in Brazil and Mexico, a story Podnews broke on Feb 13.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Need short-form content? — I'm Kristen (a real person), who can highlight the best moments from your podcast.
Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, audioBoom, Resound, SALT, Steve Lack: Audio, RedCircle, Cohost, Audiohook, Simplecast, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Evergreen Podcasts, Acast, Libsyn, Podpage websites, Knucklehead Media Group, Disctopia
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Compliance Podcast Network, Deepcast Creator, Frequency, Truefans, Voxtopica, Storyboard, POW PR, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, Podium , The Podcast Haven, The Roost, Jonekiri, SoundStack, Tink Media, Red Seat Ventures, PlayPodcast, Gumball, Ausha, Huberman Lab, Gilded Audio, Podcastpage, Message Heard, Health Podcast Network, Heartcast Media50, Blubrry, Wondery, Lemonada Media, Rephonic, Jam Street Media, matchmaker.fm, Zvook, Transistor, Optimal Living Daily, Diversion Podcasts, Sonic Influencer Marketing, Podcast Taxi, Oxford Road, Headliner, Double Elvis Productions, Castos, Rhapsody Voices, Ossa Collective, Content10x, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, StreamGuys, She Podcasts, Cleanfeed, Podcast Movement, Podigy, Revolver Podcasts, School of Podcasting, Lower Street, Sonix, Adopter Media, Edison Research, Signal Hill Insights
Our supporters pay for Podnews, so everyone can read it. Join them today.
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7min
February 28, 2025Data on news podcast listeners
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
The average age of CNN viewers is 67, and FOX News viewers are even older, at 69. But the age profile of listeners to news podcasts is similar to the US population average: a younger audience meaning real opportunity for advertisers. That’s one of the findings of The News Podcast Consumer, new data released by Sounds Profitable this week with National Public Media, focusing on the US’s second-most popular podcast genre. It’s a free download.
The full schedule for Evolutions has been published. The event takes place in Chicago, Mar 31 - Apr 3. Tickets are here - code PODNEWS saves money for selected passes.
How many Americans are listening to podcasts? And what other digital media are they consuming? The Infinite Dial 2025 from Edison Research will be presented in a free webinar on Thursday Mar 20 at 2pm ET. It’ll be presented by Edison Research Vice President Megan Lazovick, and the editor of Podnews, James Cridland. The annual research is supported this year by Audacy, Cumulus Media, and SiriusXM Media.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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💰 Join the High Rollers Club with Supporting Cast — Radiolab, Dunc'd On, The Tennis Podcast, Dateline, Savage Lovecast, and other shows will earn up to seven figures this year using the Supporting Cast membership platform.
CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Got a new podcast? — Visit the "New Podcasts" website, and tell us about it! We'll add it to our new podcasts feed, get your show into Podnews, and get you more listeners - all free! Get started now!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Audiohook, audioBoom, Podscribe, RedCircle, Cohost, Steve Lack: Audio, SALT, Simplecast, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, Disctopia, Libsyn, Acast, We Edit Podcasts, Podpage websites
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Storyboard, Ausha, Tink Media, Podium , Gilded Audio, Compliance Podcast Network, Gumball, Huberman Lab, POW PR, Voxtopica, Deepcast Creator, Jonekiri, SoundStack, The Podcast Haven, Ask Ralph Christian Finance, Frequency, ARN's iHeartPodcast Network Aust, Truefans, PlayPodcast, Red Seat Ventures, The Roost, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Sonic Influencer Marketing, Transistor, Jam Street Media, Wondery, Blubrry, Podcast Taxi, matchmaker.fm, Castos, Rephonic, Headliner, Oxford Road, Diversion Podcasts, Optimal Living Daily, Heartcast Media50, Double Elvis Productions, Rhapsody Voices, Lemonada Media, Zvook, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, StreamGuys, Content10x, She Podcasts, Cleanfeed, Podcast Movement, School of Podcasting, Adopter Media, Sonix, Podigy, Revolver Podcasts, Lower Street, Signal Hill Insights, Edison Research
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7min
February 27, 2025YouTube had “1 billion podcast listeners” in Jan
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
YouTube released a new headline data point, suggesting that there were more than 1 billion viewers of podcast content a month in January. It also repeated that 400 million monthly hours of podcast watching were consumed on TV sets.
Putting the 1 billion number in context, Spotify claimed just 120mn monthly podcast listeners in November. Apple Podcasts is likely to be smaller in terms of monthly listeners, according to Podtrac in Jan 2023: but Apple Podcasts had a significantly higher share of downloads.
Worth remembering, too, that a listener to a second of “podcast” content on YouTube - even automatically-played content - will count towards the 1 billion figure, irrespective of the amount of downloads they make, or the time they spend with podcasts. Reach doesn’t translate to time spent. However, Edison Research said in Oct 2024 that, of all the podcast platforms, YouTube was used “most often” to listen to podcasts.
We wondered what YouTube considered a “podcast” to be. A YouTube spokesperson told us that the company follows the lead of creators marking a playlist as a “podcast” when they upload. The YouTube Podcasts homepage in the US, as one example, includes full TV news shows like NBC Nightly News and PBS NewsHour, which both broadcasters have marked as a “podcast” - but there are audio podcasts for NBC Nightly News and PBS News Hour as well. Australia’s podcasts homepage includes individual news stories from 7NEWS, which are in a YouTube playlist called 7NEWS Just In, but there’s also a 7NEWS Just In audio podcast, too.
YouTube’s blog post was authored by Tim Katz. Who’s he? He describes himself as “VP, Partnerships, Podcasts”. That’s the first outing for this job title; on LinkedIn, he’s “Director, Head of Sports + News Partnerships”; in news coverage in 2023, he was “Director and Global Head of Responsibility”; and in 2024, he was “Global Director of Responsibility and Leader for the Canada and Latin America region”. We don’t see any use of this podcasting job title until this announcement.
Katz is interviewed (as “Vice President for Partnerships”) in Bloomberg. The YouTube podcast trend “existed but it was a matter of us pouring some gas on it,” he said.
Some parts of the industry give notes of caution.
Transistor’s Justin Jackson believes, in a personal blog post, that the podcast industry is fundamentally misdiagnosing YouTube's role in consumers' lives and overestimating the benefits it will get from the platform.
Wondery’s founder Hernan Lopez suggests to keep in mind the bigger picture. “Of note, [YouTube] cited 400 million monthly hours of podcast watching on TV sets —but that's against 30 billion hours+ of [overall] YouTube time spent on TV sets.” He adds that the oft-quoted “$2bn” annual figure severely underestimates the total size of the podcast market (as it doesn’t count international, subscription, or video).
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Save $350—Evolutions Sale Ends Tonight! — Be part of the spring's biggest podcast event, Evolutions 2025, March 31–April 3 in Chicago. Save up to $350 during the Super Duper Early Bird Sale, ending tonight. Lock in your pass before midnight!
🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more!
Women Podcasters Network — Join our thriving community of Women Podcasters & Expert Guests. Tap into our time-saving templates for podcasters.
The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling, & learning. Six themed sessions over the day.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, audioBoom, SALT, Cohost, Audiohook, Simplecast, Steve Lack: Audio, Podscribe, RedCircle, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Evergreen Podcasts, We Edit Podcasts, Knucklehead Media Group, Libsyn, Podpage websites, Acast
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Gilded Audio, Truefans, Podium , Ausha, SoundStack, Compliance Podcast Network, Frequency, Tink Media, Ask Ralph Christian Finance, The Podcast Haven, ARN's iHeartPodcast Network Aust, Voxtopica, The Roost, Deepcast Creator, PlayPodcast, Huberman Lab, Red Seat Ventures, Storyboard, Jonekiri, Gumball, POW PR, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Rhapsody Voices, Sonic Influencer Marketing, Heartcast Media50, Ossa Collective, Double Elvis Productions, Headliner, Podcast Taxi, Castos, Optimal Living Daily, Oxford Road, Transistor, Rephonic, Wondery, Diversion Podcasts, Lemonada Media, matchmaker.fm, Jam Street Media, Zvook, Podcast Partnership, Content10x, StreamGuys, Ad Results Media, Hear.Here.Singapore, She Podcasts, Cleanfeed, Revolver Podcasts, Adopter Media, Lower Street, Podigy, Sonix, School of Podcasting, Podcast Movement, Signal Hill Insights, Edison Research
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8min
February 26, 2025Heavyweight to return, with Pushkin
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries. The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023.
Average RPM (revenue per thousand views) for YouTube Shorts is thirty times smaller than for full length videos, according to Digiday. One video creator suggests they earn $5.50 for long-form videos, but just $0.18 for Shorts. The article suggests some creators feel forced into generating Shorts content to please the YouTube algorithm.
On Air Fest was last week, including the Business Summit. Writing their thoughts... Eric Nuzum from Magnificent Noise - “There was no single company mentioned more that day than YouTube. None.” ... John Wordock - “Should we retire the word podcast?” ... Ausha’s Odile Beniflah - “Community is everything” ... and, of course, host Ashley Carman. Here’s a gift link to her coverage in Soundbite, and a reminder that we can get you 25% off Soundbite for the first year, over here.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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🎧 Drive Podcast Downloads on Player FM — Use Player FM’s self-serve ad platform to boost impressions, plays, and engagement for your show. Affordable plans available to fit any podcaster. Launch your campaign now!
Save $350—Evolutions Early Bird Ends Tomorrow! — Join podcast creators and pros at Evolutions 2025, March 31–April 3 in Chicago. Save up to $350 on your pass during the Super Duper Early Bird Sale, ending tomorrow. Prices rise at midnight!
Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, RedCircle, SALT, Podscribe, Audiohook, Cohost, audioBoom, Steve Lack: Audio, Resound, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Knucklehead Media Group, We Edit Podcasts, Disctopia, Libsyn, Evergreen Podcasts, Acast
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Gumball, Red Seat Ventures, Gilded Audio, ARN's iHeartPodcast Network Aust, SoundStack, Podium , Jonekiri, Ask Ralph Christian Finance, Voxtopica, Compliance Podcast Network, Deepcast Creator, Ausha, Tink Media, PlayPodcast, Storyboard, The Podcast Haven, Truefans, The Roost, Frequency, POW PR, Huberman Lab, Podcastpage, Message Heard, Health Podcast Network, Rhapsody Voices, Jam Street Media, matchmaker.fm, Sonic Influencer Marketing, Blubrry, Lemonada Media, Wondery, Headliner, Oxford Road, Transistor, Diversion Podcasts, Ossa Collective, Optimal Living Daily, Rephonic, Podcast Taxi, Zvook, Heartcast Media50, Double Elvis Productions, Castos, Hear.Here.Singapore, Ad Results Media, StreamGuys, Content10x, Podcast Partnership, She Podcasts, Cleanfeed, Revolver Podcasts, Sonix, Podigy, Lower Street, Adopter Media, School of Podcasting, Podcast Movement, Signal Hill Insights, Edison Research
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5min
February 25, 2025Acast delivers $44.9mn to creators down under
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Since launch, Acast has paid over AUD $44.9mn (US $28.6mn) to creators in Australia and New Zealand, the company has revealed. It recently signed big-hitters Casefile True Crime and Toni and Ryan.
Podscribe will reveal the Q4/2024 Performance Benchmarks report in a webinar tomorrow. Podscribe attendees will get the new data, from Podscribe, a week before everyone else. It’s free to sign up. (This time yesterday, we covered this story but got the name of the company wrong - not for the first time. Humble apologies: your editor is an idiot.)
Magellan AI will also run a webinar on Thursday, with detail from that company’s Benchmark Report.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, RedCircle, Steve Lack: Audio, Podscribe, Simplecast, Resound, Audiohook, audioBoom, Cohost, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, We Edit Podcasts, Evergreen Podcasts, Disctopia, Podpage websites, Acast, Libsyn
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, The Roost, Storyboard, Tink Media, Gumball, Huberman Lab, POW PR, Truefans, Red Seat Ventures, Frequency, Ausha, Jonekiri, SoundStack, Voxtopica, ARN's iHeartPodcast Network Aust, Deepcast Creator, Gilded Audio, Compliance Podcast Network, PlayPodcast, Podium , The Podcast Haven, Ask Ralph Christian Finance, Podcastpage, Message Heard, Health Podcast Network, Oxford Road, Rhapsody Voices, Optimal Living Daily, Heartcast Media50, Headliner, Blubrry, Double Elvis Productions, matchmaker.fm, Podcast Taxi, Diversion Podcasts, Zvook, Wondery, Ossa Collective, Jam Street Media, Castos, Rephonic, Lemonada Media, Sonic Influencer Marketing, Transistor, Content10x, StreamGuys, Hear.Here.Singapore, Ad Results Media, Podcast Partnership, She Podcasts, Cleanfeed, Lower Street, Revolver Podcasts, Sonix, School of Podcasting, Podcast Movement, Adopter Media, Podigy, Signal Hill Insights, Edison Research
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4min
February 24, 2025Podimo hits a million paid podcast subscribers
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Breaking: Subscription-based podcast and audiobook company Podimo has hit 1 million paid global subscribers, the company announced this morning. The five year-old company is profitable in three of its markets, and operates in Europe and Latin America.
Audiochuck, the podcast company run by Ashley Flowers, has received $40mn in investment from the Chernin Group. The company turned a profit of $45mn last year, reports Bloomberg. She’s looking to expand her staff to 130.
Dan Bongino, who had Donald Trump on his podcast before the election, has been named the deputy director of the FBI. The Dan Bongino Show does around 322,000 downloads per episode, as well as being syndicated across radio stations in the US, as a replacement for Rush Limbaugh. “We extend our heartfelt congratulations,” said Cumulus Media. “Dan has entertained and informed tens of millions of listeners every day and we are grateful for our successful partnership. We look forward to welcoming Dan back in the future.” His last show will be Friday, March 14th.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.
CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, SALT, Audiohook, Steve Lack: Audio, Resound, Podscribe, audioBoom, RedCircle, Cohost, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Libsyn, We Edit Podcasts, Acast
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Gilded Audio, Frequency, Huberman Lab, Storyboard, The Podcast Haven, Voxtopica, POW PR, Podium , Deepcast Creator, Ausha, Gumball, Tink Media, Ask Ralph Christian Finance, The Roost, SoundStack, PlayPodcast, Truefans, ARN's iHeartPodcast Network Aust, Red Seat Ventures, Jonekiri, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, Podcast Taxi, matchmaker.fm, Castos, Rephonic, Jam Street Media, Heartcast Media50, Ossa Collective, Sonic Influencer Marketing, Transistor, Diversion Podcasts, Optimal Living Daily, Double Elvis Productions, Rhapsody Voices, Zvook, Oxford Road, Wondery, Headliner, Blubrry, Lemonada Media, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Content10x, StreamGuys, Cleanfeed, She Podcasts, School of Podcasting, Podigy, Sonix, Podcast Movement, Revolver Podcasts, Lower Street, Adopter Media, Edison Research, Signal Hill Insights
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6min
February 21, 2025Apple Podcasts fixes its submissions process
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
After last year’s Podnews Report Card highlighted the difficulty of submitting a show to Apple Podcasts, Apple has fixed things - rolling out a new, streamlined, process to automatically submit a show for creators using selected podcast hosts. It removes the requirement to open an Apple account first. The launch podcast hosts are: Audioboom, Audiomeans, Ausha, Blubrry, Buzzsprout, Captivate, Castos, Hubhopper, Libsyn, Pinecast, Podbean, Podspace and Transistor.
Creators can then claim their show in Apple Podcasts Connect at a later date, should they want to. There is a new, streamlined process for that, using a token to place in your RSS feed. The new process also handles transferral of podcasts from one account to another.
The existing method of submitting a show isn’t going away, if you’re on other hosts.
The clarity of responses to the Podnews Report Card last year was clear - with creators and publishers saying the Apple Podcasts submission process was “awfully complicated” with “too many hoops”, that the account requirement was “ridiculous and unnecessary”, and that it was particularly bad for “people who are new to podcasting”. We shared all the responses with Apple last year, and are delighted to see significant change, which should benefit the entire industry. Please, if you’ve not yet done it, complete the Podnews Report Card this year: and who knows what we can accomplish this time around.
Edison Research released the Top 25 Podcasts in the UK for Q4/2024. News podcasts did well this quarter, which included the US Presidential Election. The BBC has the most titles in the list overall, though Goalhanger Podcasts has three shows in the top 5.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Podscribe, Simplecast, Audiohook, Steve Lack: Audio, audioBoom, RedCircle, Cohost, Resound, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Podpage websites, Disctopia, We Edit Podcasts, Acast, Libsyn, Evergreen Podcasts
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Huberman Lab, Gumball, POW PR, Ausha, Podium , Jonekiri, Tink Media, SoundStack, Deepcast Creator, Voxtopica, ARN's iHeartPodcast Network Aust, The Roost, Compliance Podcast Network, Storyboard, Gilded Audio, Frequency, The Podcast Haven, Truefans, PlayPodcast, Red Seat Ventures, Ask Ralph Christian Finance, Podcastpage, Message Heard, Health Podcast Network, Transistor, Podcast Taxi, Sonic Influencer Marketing, Castos, Blubrry, Heartcast Media50, Rhapsody Voices, matchmaker.fm, Headliner, Optimal Living Daily, Wondery, Oxford Road, Double Elvis Productions, Ossa Collective, Rephonic, Lemonada Media, Diversion Podcasts, Zvook, Jam Street Media, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Ad Results Media, Content10x, She Podcasts, Cleanfeed, Podigy, Podcast Movement, Adopter Media, Sonix, School of Podcasting, Lower Street, Revolver Podcasts, Signal Hill Insights, Edison Research
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5min
February 20, 2025Podcasts have more ads than ever
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
There are more ads in podcasts than ever, says Magellan AI, which released its Quarterly Benchmark Report for Q4/2024. Average advertiser ad load increased over 20% year-on-year (but is still significantly less than broadcast radio, we’d add). The data shows a y-on-y ad-spend increase of 19%; and a 10% q-on-q increase in the number of brands advertising on podcasts.
AIR released its 2025 Rate Guide, with updated benchmark freelance rates for producers, sound designers, story editors, fact-checkers, and researchers in the US audio industry.
Adam Curry’s new project Godcaster has been launched. The tool allows Christian podcasts hosted anywhere to benefit from live streaming, funding tools and other Podcasting 2.0 features.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Podscribe, Cohost, Steve Lack: Audio, SALT, Simplecast, Resound, RedCircle, audioBoom, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Evergreen Podcasts, Libsyn, Knucklehead Media Group, We Edit Podcasts, Podpage websites, Disctopia
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Frequency, Ask Ralph Christian Finance, The Podcast Haven, Ausha, The Roost, SoundStack, Jonekiri, Huberman Lab, Red Seat Ventures, Gumball, Gilded Audio, Voxtopica, Storyboard, ARN's iHeartPodcast Network Aust, PlayPodcast, Tink Media, POW PR, Compliance Podcast Network, Truefans, Podium , Deepcast Creator, Podcastpage, Message Heard, Health Podcast Network, Oxford Road, Diversion Podcasts, Optimal Living Daily, Rhapsody Voices, Headliner, Podcast Taxi, Castos, Jam Street Media, Transistor, Zvook, Ossa Collective, Blubrry, Sonic Influencer Marketing, Rephonic, matchmaker.fm, Wondery, Heartcast Media50, Lemonada Media, Double Elvis Productions, Content10x, Ad Results Media, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Cleanfeed, She Podcasts, Lower Street, Podcast Movement, Sonix, Adopter Media, School of Podcasting, Podigy, Revolver Podcasts, Signal Hill Insights, Edison Research
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5min
February 19, 2025Data: Branded podcasts are liked by audiences
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
First look: Branded podcasts work - listeners like the brand more after listening to a branded podcast - shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The research, based on survey responses from more than 15,000 podcast listeners, gives a number of strong reasons why brands should be investing more in podcasts.
First look: SiriusXM has just announced that it is to expand its SiriusXM Podcasts+ premium subscription to Spotify, YouTube Music, and other podcast apps via SupportingCast. “This expansion brings SiriusXM Podcasts+ benefits – including ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows – to all major podcast platforms.” (You can also subscribe directly with Apple Podcasts).
If you’re a Podcast Academy member, you can now vote for your favourites in The Ambies. Log into the member portal and go to “The Ambies!” tab for log in credentials. The full list of nominees was published earlier this week.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Podscribe, SALT, Resound, Cohost, Audiohook, Steve Lack: Audio, audioBoom, Simplecast, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Libsyn, Evergreen Podcasts, We Edit Podcasts, Knucklehead Media Group, Acast, Disctopia
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Huberman Lab, Jonekiri, Frequency, PlayPodcast, Podium , Tink Media, Ausha, Truefans, ARN's iHeartPodcast Network Aust, POW PR, Gumball, SoundStack, Voxtopica, Compliance Podcast Network, Deepcast Creator, Red Seat Ventures, Storyboard, The Roost, The Podcast Haven, Gilded Audio, Ask Ralph Christian Finance, Podcastpage, Message Heard, Health Podcast Network, Double Elvis Productions, Rhapsody Voices, Sonic Influencer Marketing, Wondery, Castos, Heartcast Media50, Headliner, Zvook, Optimal Living Daily, Diversion Podcasts, Jam Street Media, Blubrry, Transistor, Ossa Collective, Lemonada Media, Oxford Road, Podcast Taxi, matchmaker.fm, Rephonic, Content10x, StreamGuys, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, Cleanfeed, She Podcasts, Sonix, Adopter Media, Podigy, Lower Street, Revolver Podcasts, Podcast Movement, School of Podcasting, Edison Research, Signal Hill Insights
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3min
February 18, 2025Episode 1,800 for Todd Cochrane’s Geek News Central
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
While you fill out the Podnews Report Card, we’d also like to point you to the Podcast Marketing Academy’s Podcast Marketing Trends survey, which is open to enter. The survey will uncover everything from idea-testing to podcast search algorithms. By taking part, you’ll “be automatically entered to win one of more than $15k in prizes.”
Audyllic is an audio processing tool for podcasts that uses the broadcast-standard Orban Optimod tool to make podcasts as easy to listen-to as your favourite radio station. It offers two hours free a month.
The US’s iHeart is producing a true-crime show with the UK’s Chalk and Blade, and Australia’s Clockwork Films. “Crying Wolf” will be released later in the year.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
Classifieds - your job or ad here
Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able?
Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now.
Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, SALT, RedCircle, Steve Lack: Audio, Audiohook, Cohost, audioBoom, Simplecast, Podscribe, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Knucklehead Media Group, Acast, Podpage websites, Evergreen Podcasts, Disctopia, Libsyn
Silver supporters: Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, The Roost, Red Seat Ventures, POW PR, Gumball, Compliance Podcast Network, The Podcast Haven, PlayPodcast, Podium , Gilded Audio, Frequency, Storyboard, Jonekiri, ARN's iHeartPodcast Network Aust, Truefans, Voxtopica, Huberman Lab, Ausha, SoundStack, Ask Ralph Christian Finance, Tink Media, Deepcast Creator, Podcastpage, Message Heard, Health Podcast Network, Castos, Podcast Taxi, Headliner, Heartcast Media50, Rhapsody Voices, Jam Street Media, Zvook, Transistor, Wondery, Sonic Influencer Marketing, Ossa Collective, matchmaker.fm, Lemonada Media, Optimal Living Daily, Blubrry, Rephonic, Oxford Road, Diversion Podcasts, Double Elvis Productions, Podcast Partnership, Hear.Here.Singapore, Content10x, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, Sonix, Adopter Media, Podcast Movement, Podigy, School of Podcasting, Lower Street, Revolver Podcasts, Signal Hill Insights, Edison Research
Our supporters pay for Podnews, so everyone can read it. Join them today.
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4min

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