Posed for Success

We are finishing up this 4 part series on the essential pillars that you need for your brand. This is what I call the Brand Builder's Formula. If you are jumping in right now in the middle of this, that’s no problem, I just suggest that you also listen to episodes 60, 61 and 62 to learn more about the first three parts to creating a brand that stands out. In those episodes I teach you all about Visibility and Vision, and Visuals.

The first pillar that you need is Visibility. This is the mindset you need in order to create a business and brand that you love.

The second pillar is Vision. Your vision MUST encompass who you are and what you love and THEN speak to your ideal clients. Most industry leaders are totally skipping the part about understanding yourself first. But you can’t ignore yourself and the special part that you add to the business. Otherwise you’ll end up with burnout and resentment towards your audience. 

The third pillar is Visuals. This is where you start to dig into the actual visual aspect of your brand. When you have the content in place, you can show up in a bigger way. But if you don’t have any visuals at all….then girl, you are missing out big time. Because this is the fastest and most impactful way for someone to connect with you. This is the easiest way to take someone on the know like and trust path. 

The final pillar of the Brand Builder's Formula that will get you to that stand out brand is Viability.

If you are tired of 80 hour work weeks or spinning your wheels with nothing to show for it, you have a problem with the viability of your business. If you are burnt out and wondering if this whole "running a business" thing is all worth it....you need to address this pillar in your brand.

When you understand the viability of your business you focus on creating systems, not goals. Because your systems are what will get you to those goals. Your systems will create consistency and....

Consistency creates customers!

Listen to the episode to hear about the tools you can implement to create that consistency and a viable brand.

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Did you know that the human brain of processes images 60,000 times faster than it does text? And 90% of the information that is transmitted to the brain is visual?

I don't know about you but if this doesn't tell you how important and fundamental it is to have visuals in your business I do not know what will. If you want to connect with more people if you want to grow your business if you want to seen as an industry Authority then you 100% must focus on the visual aspect of your business.

Because if you don't have content to put out into the world and of course nobody is going to see you. 

 Think about all of the ways in which we use visuals in our business. We use them in our social media we use them to show what different products we have we use them to show the experience that they will have when they work with you. But most important is that we show you and who you are.

WHAT ARE Visual Elements:

• Color Pallette
• Logo
• Fonts
• Web Design
• Social Media Templates
• Video Banners
• Product Packaging
• Photographs of YOU

WHERE to Use Them:

• Website
• Services / Processes
• Advertisements, Announcements, Marketing
• Social Media

WHY You Should Use Them:

Your brand creates an experience. It's the first meeting that somebody has with you. The first interactions with a potential client. They need to have an experience when they see your visuals. Remember: 

Changing visuals all the time creates confusion

Doing what everyone else is doing makes you bland

I want you to do a self audit. I love self audits. It’s one of the best things to you can do work ON your business instead of IN your business. Do a self audit of your visuals. Are they outdated? Are they all over the place? Are you even doing them? And then commit to getting your stuff put together. 

You have to have the mindset to know that creating a personal brand is the best thing you can do for your business. Next, you have to need to know who you are, how you want to connect to others and WHO you want to connect to. Then you can create visuals that will connect them to you in a consistent way and build trust. All of this helping your audience become not just a customer, but a raving fan.

>>www.britbennion.com/episode62<<

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If you are feeling burnt out, or you’re being inconsistent, you may have a problem in the vision in your business.

When I hear the word vision, I think a lot about the future. When we create a vision board, or speak about our vision, it usually means that we are thinking about what is to come. 

But that’s only one side of the coin. If you don’t take time to examine what you are bringing to the table and what experiences you’ve had in the past, you are only looking at half of the equation. 

Vision in your business is the same thing. There are two parts to it. 

1) The vision that you have for yourself 
2) The vision that you have of your customers

So where do we start?

I want you to get really clear on who you are as a person. The key is authenticity. It’s who you are as a person. Which is why personal brands work. When you start to hide who it is that you are, you are cutting off the essential energy that makes you the very best person to do what it is you need to do.

The next step is to get clear on who you are serving.

A lot of times this is where people get stuck. I’ve been taught over and over again that you need to have ONE person in mind when you are working on who you are serving and your offer. And too many times that is determined by demographics statistics.

When determining the audience that you speak to or serve, you should focus on their value systems as a community and how it relates to your industry. In portrait photography, it doesn’t matter what color a person’s hair is, but that may be different for someone in a different industry, where that’s very important. Such as a stylist or wig maker. 

This removes that block that you cannot serve a wide range of people. Treat your audience as a community with like minded values, not the same shoe size.

It’s important to fall in love with who you are wanting to serve. Do the work to understand them. You do need to know things about them. This is where that connection is made. What do they like, what are they passionate about, what do they spend their time doing? This is far more important.

To start getting really clear on your brand vision, ask yourself these four questions:

1) How do you want to identify as a brand?

2) How do you want to show up visually in your brand?

3) Who are you serving?

4) Why are you the best person to serve them?

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It's time to go from overlooked entrepreneur to high impact CEO.

In order to do this you need these four things in your brand:

VISIBILITY, VISION, VISUALS, and VIABILITY

When these four pillars work in alignment it will allow you to be seen, get noticed and create impact.

Let's chat about Visibility.

Visibility isn't just WHAT you see, it's WHY you are being seen (or choosing not to be seen).

Because when I’m talking about visibility. I’m talking about taking it ALL the way back to you.

You are at the core of your personal brand. If there wasn’t a YOU….there wouldn’t be a brand. Visibility is all about human connection.  If you want your brand to be remembered you need to show that there is a human behind it. And this means getting really crystal clear on what it is that is causing you a block in this. What is stopping you from showing up visually? I’m talking about literally showing your face in your business. 

Many times it’s because you don’t feel enough of something. Perhaps you don’t feel smart enough or pretty enough or well known enough. 

Have you ever said this to yourself? I will start being consistent with my business when I have 10,000 followers. Or when I’ve made X amount of dollars. Or I will create that podcast when I’ve been featured in Forbes.

It's time to stop thinking that you have to wait until you HAVE the things before you DO the things.

Instead you need to BE then DO so you can HAVE.

Figure out the shift you need to make in your mind in order to be a stand out CEO. In order to show up in the way that you need to. 

So I want you to ask yourself:

1. What’s stopping you from showing up visually?
2. What mindset shift do you need to have in order to BE that high impact, that stand out CEO?
3. What energy do I need to create within me and within my brand that will resonate with others?

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Did you know that Pinterest is one of the most underutilized marketing platforms, but has the highest returns? Here are the 3 ways that you can use Pinterest in your business to propel you forward.

Sahar Twesigye is the creator of the Pin to Profit Blueprint course and is an Online Marketer and Biz Strategist, Life Coach, wife and mama of 4. Her mission? To empower driven mums to grow profitable businesses without sacrificing family. 

After launching her wellness blog, Earth and Spoon, she was frustrated with the lack of traffic and decided to test drive Pinterest. Within 90 days, she increased her traffic by 300% and reached over 2 million monthly views on the platform. 

Sahar tells us that you can't approach Pinterest the same way that you do Instagram. While they are both visual platforms, they work completely different. You audience is not coming on Pinterest for socialization or entertainment. They come because they are researching to buy, learn something new, or get ideas and get inspired. 

Instead, you should approach Pinterest like how you approach Google.

Also, remember the content that you create on social media has a short lifetime. Anywhere from 20 mins to 24 hours. Pinterest has a shelf life for months and years. So let's dive into the 3 ways to start marketing yourself on Pinterest.

1. Make sure to set up a business account. This way you can get the best information on how your content is resonating with your audience. See what works and what is driving traffic.
2. Include key words that your ideal clients are searching for. Use these in your descriptions and title. Use language that an algorithm AND client will understand. Find keywords by using the search bar. Use the suggestions that Pinterest provides you verbatim. 
3. Be consistent with your brand. Colors, fonts, and feel are so important to increase your brand visibility, attract your ideal clients, and simplify the process of creating content for pinterest.

Find out more about her journey and work at www.sahartwesigye.com.

And check out more information at www.britbennion.com/episode59

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Your brand is the vehicle that drives your business. In your entrepreneurial journey, you need to have a reliable vehicle to take you from where you are to where you want to be. If you want to go places this year, then you had better get your vehicle in tip top shape to take you there. 

And here’s why you should do that. 

Getting crystal clear with your personal brand helps you show up authentically. 

When you know who you are, you can stop wasting time being inauthentic. That's not the type of energy that you want to bring to your business and your brand. Start by accepting who you are and the unique contribution you have to bring to the world.

Clarity in your personal brand is the roadmap that shows you where to go.

When we take the time to look at where we started and where we are now, we really can see all of the steps, work, and progress that we've made. That's such a good motivator for ourselves and for our businesses. Having a vision for your business and where you want to take it - helps you to make it through the difficult times that happen to all entrepreneurs.

Personal branding helps you know what to say and when to say it.

If you are having problems coming up with content, then you have a problem with one of two things. 1) You don’t have a clear vision of who you are as a brand. 2)You don’t have a clear vision of who you are serving as a brand. When you do the work to figure this out, then what you have to say in your posts, captions, lives, emails, and more….all becomes second nature. 

A clear personal brand helps you to stand out from the crowd.

In my own business journey, I really needed to figure out what was true to me. And that starts with having a vision. If you are trying to serve everyone because you aren't clear about who you are and who you serve you will never stand out from the noise of your competitors. 

My business has doubled year after year because I finally gained the clarity that I needed and had the vision for myself. This is because I allowed myself to fully stand out from the masses who all looked and sounded the same.

So why can’t you afford NOT to get clear on your brand this year?

Listen to the episode to learn more.

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Stephanie is an amazing businesswoman who is slowly taking on the world one reel at a time. And guys, I’m not even joking with this. Pretty much any instagram reel she creates is gold. Stephanie has gone viral again and again and again, doubling and then tripling her following, but more importantly her revenue! 

Stephanie is a business coach for creatives entrepreneurs and host of the Dream Makers Podcast. One of her greatest passions is helping women make their dreams on their heart a reality by teaching sales and marketing in a fun and exciting way! Stephanie currently lives in a small town in Idaho with her husband and 3 kids.

So how do you create a viral reel? Here are 3 hot tips:

Just start doing instagram reels

Instagram’s algorithm is going to play in your favor. Your grid and stories only have a shelf life of 24 hours. A reel’s shelf life is 3 weeks! If you are going to create great content, make sure to invest time in a reel that will have a much longer life.

Reels are seen by people who are following AND people who aren’t following you. Even if you use hashtags or not

Produce a combination of entertaining and relatable content

Allows people to be entertained and connects with your audience. Grab a notebook and write in it throughout the day in order to come up with relatable content. 

Continue to create content that positions you as the expert so that as people find you they can see that you are an expert and decide to follow you.

They find you because you are relatable, but stay with you because you provide value.

Look at your data

Understand what your people are connecting with and what is attracting more people into your audience. 

What are people commenting on, or tagging? When are your reels “peaking”? Focus on this information to schedule and plan your content so that you can take advantage of when your people are engaging.

This allows you to produce content that is relevant and stays fresh in the algorithm’s feed. 

If you want to learn more about Instagram Reels or any of the courses that Stephanie has to offer, remember, check her out at www.stephanieannbagley.com. She has just released a mini course all about instagram reels. So if you think that you got some amazing tips here, just wait until you see what is in her mini course.


I’ve got one more surprise for you! I am running a live 5 day training for you at the first of the new year. If you are ready to go from obscure boss to impactful entrepreneur, then you are going to want to join me. It’s going to be so much fun and give you the information that you need to start your 2021 off on the right foot. You don’t want to miss it. Sign up at www.britbennion.com/challenge I can’t wait to see you there!

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If you are looking to create a brand that is impactful, if you are ready to take the fast track from being invisible to visible, you’re going to have to face these truths. I see these mistakes being made ALL the time and really want to help make sure that you aren’t falling into these traps - these mistakes.

So here we go:

Not recognizing that PB is for you

Personal branding is the fastest way you can reach your business goals because you are creating a connection with people who will become your biggest fans and pay you money.

Pretending to be someone else

Authenticity is the name of the game with personal branding. 

Underestimating the time it takes to build a strong brand

Building a brand isn't going to happen overnight. That mindset will make you a one-hit wonder, and no one wants that label.

Not creating original content

Are you creating something that is original to you or are you just regurgitating other people’s content?

Not being consistent

Your personal brand should allow you to easily be consistent. When you have a brand strategy, you are not reinventing the wheel every time you are putting out a new product or showing up on social media. You have a strategy that allows you to be consistent. 

Getting vanity followers

If you think that having "X" number of followers will get you anywhere, you’re wrong. As Jasmine Star says, “Build a business on the back of social media, don’t build a business on social media.” You can be just as successful with a thousand followers as you can with 10 thousand followers. 

Not having a brand strategy

Strategy doesn’t mean difficult. Strategy means ease and consistency. If you don’t have a brand strategy, I’m here to help you. 

Focusing on quantity, not quality

Quality is far superior to quality because it will set you as an industry leader.

Not understanding your numbers/analytics

Your analytics are the secret sauce to getting more traction. Whatever platform you are on, dive into your numbers to know what is resonating with your clients. If you follow the numbers, you’ll grow your business.

Not sharing your story

Sharing your story is the easiest and fastest way to create deep connections with people who will eventually buy anything that you sell!

Ignoring videos or personal photos

Videos and personal photos show your processes and behind the scenes. It brings people along your journey and allows them to connect with you in a new way.

You’re hiding behind your screen

Showing your face is the cornerstone of building a personal brand. Whether it’s your website, social media, network feeds, or email - people need to see your face. Stop hiding behind your screen. 

If you are like, “Yes, Brittany, I’m definitely making some of these mistakes!” that’s okay! Remember, we need to make mistakes so that we can course correct. We can make the changes to drive better traffic and engagement to our business. Turn these mistakes or failures into your successes!

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Your personal branding is a living thing. It will change - you will grow. Branding isn't meant to be one size fits all. Once you know the basics behind branding and marketing, everything gets easier. You can update and grow your brand, but the principles behind what you’re doing don’t change. 

I recommend that you take time once a quarter to review your branding. Here are 5 fast and easy ways to develop your brand.

KNOW WHO YOU ARE

Get comfortable with regularly assessing yourself and your needs. Ask questions like:

• What things do I excel in?
• What comes naturally to me?
• What motivates me?
• What kind of work repels me?
• What lights me up?
• What do my closest friends say is my superpower?
• What could I do for hours on end without feeling drained?

DEFINE YOUR AUDIENCE

Knowing who you are serving in your brand is key. I go deep into this in episode 50. 

Who you serve changes. People get older, opinions change, technology changes, countries, laws, social agendas change. So many things are shifting. If you haven’t revisited this one in a while, might I suggest that you do. 

How do you define your audience? You can use data to define your audience, such as age, gender and location. But I suggest using personas to identify your audience. This includes things such as personal characteristics, lifestyles, morals and values, interests, engagement in social media networks and more. 

RESEARCH AND UNDERSTAND INDUSTRY LEADERS

Do some solid research into what successful people in your field are doing. Examine what they are doing and why they are doing it. Then determine where you fit in. Can you serve in a different way?

Listen to the way they speak, how they show up. If everyone is saying the same thing and looking the same way, you can have the advantage of having a different point of view. 

But DO NOT COPY. #notcool.

EMBRACE NETWORKING

Networking is about making connections. Connections where you can learn and grow. Connections where you can teach and serve. Connections where you can increase your opportunities and connections where you can provide better opportunities for your clients. 

Networking is an excellent way to open doors that you may have thought would never be opened.

REMEMBER THAT YOUR PERSONAL BRAND ISN’T JUST ONLINE

Your online brand is vital, but it’s equally important to make sure that you are building a consistent brand offline as well.

Because you are a human being behind that computer screen or iphone. What are you doing in your daily life, at home, in the office, on your commute? What systems do you have in place that help work towards and create your brand?

Building brand authority comes from authenticity and people will be able to see through you if you choose to live a life that is inauthentic to your brand. That connection that you want to create with your audience will never be a powerful force if you choose to live a life offline that isn’t consistent online.

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Why should you create a personal brand?

#1 It makes you stand out from the crowd.

Your brand is your online resume and first impressions are so important. You want to make sure to be intentional about what a person is going to think and understand about you in the first few seconds of interacting with you. You want to see what it is about you that is different and makes you stand out. Something that attracts people to you. 

As you are working on creating a brand, you need to get really clear on what it is that makes you stand out from the crowd. And by showing up with a professional, put together brand you are going to have that immediate edge.

#2 It builds trust with your audience.

There’s been a huge shift in advertising and marketing over the past decade. Consumers have a built-in distrust of large companies and there’s this huge push to shop small. This is why influencer advertising is so successful. As you build your brand, make sure you are building trust with your audience. Showing your face is such an important aspect of this. It’s in our human nature to trust people who we see often. You’re much more likely to trust a person that you see and interact with.

I think about the business journeys of the women that I’ve worked one on one with. They see exponential growth once they start to show up consistently and with images of themselves because they are directly building trust with their audience. 

#3 It leads to opportunities for you.

 When you develop your personal brand, you are showing others that you take yourself seriously and that they should too. It shows that you are in this for the long haul. You’re willing to take the time to invest in yourself and your business and they should too. This leads to speaking engagements, networking opportunities, partnerships, collaborations, and more. If you want others to take your business seriously, then you need to start by doing that yourself. 

Building your brand isn’t some elusive thing that is difficult and costs thousands of dollars. You can start building it right now. And in fact you should be building it right now. One of my Brand Builder’s Bootcamp students said this, “If I would have known what Brittany teaches when I first started my business, it would have saved me so much money and so many headaches.”

There’s a simple way to do business. There’s a simple way to grow your business. Branding isn’t meant to be complicated. It’s meant to bring consistency. And consistency comes from creating a straightforward foundation that you can easily build everything else on. 

Your personal brand is the foundation for your offers, your messaging, your products, your social media posts, your email campaigns, your advertisements, everything. 

If you haven’t fully committed to creating the brand that is perfect for you, I want you to commit. I want you to think about wrapping up 2020 and seeing what 2021 has in store for you. Is this the year that you will take control of your business? Is this the year that you won’t be frustrated by what to post on social media? Is this the year that you’ll set out to make yourself known for something. It’s time to put a stake in the ground. I know you can do it. And I’m here to help you along the way.

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