Following on from her article "Why I'm Not Giving Up on Marketing", Alison Humphries speaks to co-founder and Director, Laura Wood on the role marketing plays in recruitment. Please note, this episode was recorded pre-lockdown.

With a focus on those recruitment businesses at the beginning of their marketing journey, Laura and Alison discuss how to really get the most out of your recruitment marketing.

As the co-owner and co-founder of two marketing agencies, Laura has helped create innovative strategies and campaigns within recruitment, drawing on over 10 years of experience and learnings from other sectors.

Laura and Alison discuss how to turn some bad habits and negative assumptions into positive outcomes, how to differentiate yourself on benefits rather than features, the importance of aligning sales and marketing and what you should really be measuring your brand's marketing performance on.

Time-stamped agenda: 

03:30 - Why you need a marketing system or strategy that's aligned to your goals

05:48 - How being too much of a perfectionist can lead to missed opportunities

08:47 - Establishing your value proposition

16:37 - Managing expectations on both sides of the fence

20:44 - The importance of admin and tracking marketing activity

23:37 - KPIs

25:31 - Differentiating your recruitment business

31:31 - Learning from other sectors' marketing

37:43 - Sales and marketing integration

43:55 - Why is marketing not as integral to recruitment as it is in other sectors

46:13 - Things that are transforming the recruitment sector

Contact Alison Humphries: [email protected]

To find out more about Laura Wood and Generation Nexus, send an email to [email protected]

Produced by Generation Nexus