Welcome back to the PTMA Podcast — first episode of 2026.

Today is a Q&A style one: what to do when a launch doesn’t land, how to stop January overwhelm, how to price lower-tier services, and how to support clients without chasing them. Let’s dive in.

TIMESTAMPS...

00:00 – 01:30
Welcome to the first PTMA podcast of 2026 (no small talk, straight into questions)

01:31 – 03:43
Launching a new product that didn’t sell — what went wrong?

03:44 – 05:23
What Nik wishes he’d done sooner in business (metrics, boundaries & control)

05:24 – 08:03
Social media, doom-scrolling & using platforms intentionally as a PT

08:04 – 10:21
Instagram vs email lists — how should PTs really split their time?

10:22 – 12:36
How to stop feeling overwhelmed in January

12:37 – 13:18
Why most coaches don’t refer back to the plans they already made

13:19 – 15:18
When a client loses consistency — how to support without chasing

15:19 – 16:23
What getting older actually gives you as a coach

16:24 – 18:58
Why people say they want change… but don’t act on it

18:59 – 21:56
What truly makes PTMA different from other mentorships

21:57 – 23:48
How to price programming-only services properly

23:49 – 26:36
Should clients pay for community days, yoga, sauna & events?

26:37 – 28:02
What Ant is most excited about in 2026 (Connected Coach & personal goals)

28:03 – 30:08
What PTs must adapt most in 2026 — socials, selling & real coaching

30:09 – 33:14
When did mentoring other PTs become the next step?

33:15 – 35:17
How to stop overthinking and just get tasks done

35:18 – 36:22
Career pathways for PTs aged 40+

36:23 – 39:41
Why coaching doesn’t have an expiry date

39:42 – 41:45
Favourite fitness events & competitions (Hyrox, Turf Games, Alphax)

41:46 – End
Final thoughts + PT Business Accelerator announcement