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00:00 Introduction and Personal Updates

02:30 The Importance of Consistency in Launches

03:36 Innovative Approaches to Launching New Programs

06:36 Creating Excitement and Energy in Marketing

10:19 The Impact of Branding and Presentation

11:26 Navigating Follower Dynamics During Launches

15:13 Leveraging Live Interactions for Engagement

17:57 Content Strategy and Audience Connection

20:40 Emotional Selling and Desired Outcomes

23:12 Handling Objections and Creating FOMO

25:44 The Power of Social Proof in Sales

29:44 The Importance of Fun in Business

30:42 Lessons Learned and Future Improvements

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00:00 Introduction and New Beginnings

01:26 Insights from the Creators Retreat

06:07 The Business of Brand Deals

11:02 The Value of Creating Value

15:50 Survivorship Bias in Content Creation

19:53 Final Thoughts and Practical Tips

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00:00 Navigating Self-Employment Challenges

03:06 Building an Online Business: The Gym Floor Dilemma

05:43 Taking Your Business Seriously

08:34 Overcoming the Fear of Embarrassment in Business

11:33 Quality vs. Quantity in Content Creation

14:19 Outsourcing: What to Delegate and What to Keep

17:22 The Responsibility of Business Ownership

20:19 Creating a Sense of Community in Business

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00:00 The Illusion of Business Ownership

02:40 The Reality of Responsibility and Stress

05:50 Tough Truths About Business Success

08:26 The Importance of Marketing Innovation

11:14 Embracing Change and Unpredictability in Business

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00:00 Navigating Creativity and Burnout

02:57 The Importance of Rest and Recovery

06:07 Managing Client Drop-offs and Business Growth

08:59 The Reality of Competition in the Fitness Industry

11:55 Balancing Coaching and Marketing Skills

14:47 Understanding Marketing Metrics

17:45 The Necessity of Consistent Content Creation

20:47 Cultivating a Positive Mindset

23:30 Controlling the Controllables

26:43 Conclusion and Call to Action

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00:00 Introduction and Background

02:56 The Journey of Building an Online Business

05:47 Adapting and Learning from Mistakes

08:39 The Role of Check-Ins in Coaching

11:34 Human Connection vs. Automation in Coaching

14:32 Marketing Strategies and Client Engagement

17:24 The Importance of Education and Prevention

21:15 Future Aspirations in Coaching and Education

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00:00 The Power of Perspective

04:11 Navigating Feedback and Client Expectations

06:44 The Balance of Saying Yes and No

12:13 Understanding Your Niche and Client Needs

17:37 Taking Action Over Perfection

25:34 The Importance of Experience in Coaching

29:08 Simplifying Your Message and Offerings

34:45 Embracing Live Content and Authenticity

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coaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurship

Summary

In this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketing strategies. Emma shares insights on how to attract clients without resorting to cold outreach, advocating for a 'give first' approach to build relationships and trust with potential clients.

Takeaways

Define your niche and offering clearly.

Be specific about who you help and what result they get.

Your service should be designed around the people that you want to help.

Good marketing will only sell once; you need an incredible service.

Optimize your bio and have a good profile photo.

Get consistent sharing that is entertaining and portrays your personality.

Use a 'give first' approach to attract clients.

Test your marketing and offers before launching.

Attention is valuable; get people to give you their attention.

Join AFM for tailored support in your coaching journey.

Titles

Kickstart Your Coaching Career

Nailing Your Niche: The Key to Success

Sound bites

"Define your niche and offering clearly."

"Good marketing will only sell once."

"Optimize your bio, have a good profile photo."

Chapters

00:00 Introduction to Starting a Coaching Business

00:58 Defining Your Niche and Offering

02:43 Building an Incredible Coaching Service

05:36 Marketing Strategies for New Coaches

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