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coaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurship

Summary

In this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketing strategies. Emma shares insights on how to attract clients without resorting to cold outreach, advocating for a 'give first' approach to build relationships and trust with potential clients.

Takeaways

Define your niche and offering clearly.

Be specific about who you help and what result they get.

Your service should be designed around the people that you want to help.

Good marketing will only sell once; you need an incredible service.

Optimize your bio and have a good profile photo.

Get consistent sharing that is entertaining and portrays your personality.

Use a 'give first' approach to attract clients.

Test your marketing and offers before launching.

Attention is valuable; get people to give you their attention.

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Titles

Kickstart Your Coaching Career

Nailing Your Niche: The Key to Success

Sound bites

"Define your niche and offering clearly."

"Good marketing will only sell once."

"Optimize your bio, have a good profile photo."

Chapters

00:00 Introduction to Starting a Coaching Business

00:58 Defining Your Niche and Offering

02:43 Building an Incredible Coaching Service

05:36 Marketing Strategies for New Coaches

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In this conversation, Emma Storey-Gordon and Jules discuss the often-taboo topic of money in the coaching industry. They explore the importance of financial success for coaches, the mindset shifts required to view oneself as a business owner rather than just self-employed, and the impact of community and surrounding oneself with successful individuals. They also touch on generational attitudes towards money, the importance of intentional spending, and the need to overcome limiting beliefs to achieve financial freedom.

Takeaways

Most people want to be rich but hesitate to admit it.

Caring about money doesn't make you a worse coach.

Money can alleviate stress and solve problems.

Self-employment offers more control than traditional jobs.

Surrounding yourself with successful people is crucial.

Generational mindsets can limit financial views.

Intentional spending aligns with personal values.

Treat your coaching as a serious business.

Overcoming limiting beliefs is essential for growth.

You are capable of achieving financial success.

Titles

The Money Talk: Why Coaches Should Embrace Earnings

Breaking the Silence: Money in Coaching

Sound bites

"I want to be rich."

"You should care about profits."

"Money can solve a lot of problems."

Chapters

00:00 Chewing the Fat: The Importance of Money in Coaching

02:56 Breaking the Money Taboo: Why We Should Talk About Earnings

05:37 The Security of Self-Employment vs. Traditional Employment

08:43 Mindset Shifts: From Self-Employed to Business Owner

11:21 Surrounding Yourself with Success: The Power of Community

14:16 Generational Mindsets: How Upbringing Affects Financial Views

17:07 Intentional Spending: Aligning Expenses with Values

19:57 Taking Action: Building a Business Beyond Average

22:30 Overcoming Limiting Beliefs: The Path to Financial Freedom

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Dressing for the day you want to have can change your energy.

Personal branding is about how you present yourself and the feelings you evoke in others.

Networking events can provide valuable insights and inspiration for your business.

Your story and why you do what you do are powerful tools in branding.

Emotional branding connects with your audience on a deeper level.

Authenticity is crucial in a world increasingly influenced by AI.

Setting specific goals is essential for growth and accountability.

Feedback from clients can guide your business decisions effectively.

Being a category of one means embracing your unique qualities.

Mistakes are part of the growth process and should be embraced.

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00:00 Introduction and Theme Overview

02:56 Tough Love vs. Honesty in Coaching

05:52 Overcoming Self-Created Obstacles

08:40 The Importance of Urgency and Deadlines

11:30 The Dangers of Comparison

14:06 Growth Mindset vs. Fixed Mindset

20:45 Breaking the Echo Chamber: Market Perception vs. Reality

22:13 Detaching Personal Identity from Business

24:03 Defining Success: Beyond Productivity

26:29 Creating Your Rich Life: Work-Life Balance

31:56 The Comfort Zone: Challenging Your Limits

34:22 Navigating Uncertainty: Embracing the Unknown

An interview with Emma about investing and financial freedom

Chapters

00:00 Introduction and Purpose of the Podcast

00:55 Understanding Money and Investing

03:23 The Importance of Time in the Market

06:28 Risk Management and Diversification

09:21 The Role of Financial Advisors

11:58 Building Financial Independence

14:10 The Journey to Financial Freedom

19:01 Investing for Future Generations

23:06 Compounding Interest Explained

26:52 The Psychology of Wealth and Work

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