Chapters

00:00 Mastermind Reflections and Productivity Strategies

05:05 Understanding Money and Wealth Building

11:19 Balancing Spending and Investing

17:10 Cognitive Biases and Business Resilience

20:33 The Evolution of Business Ideas

22:01 Embracing Change and Adaptability

25:15 The Importance of Niche Marketing

28:56 Standing Out in a Saturated Market

35:44 Taking Action Now: Overcoming Procrastination

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01:46 The Importance of Financial Literacy

07:11 Understanding Money Basics

10:51 The Role of Inflation

16:39 Debt Management and Financial Freedom

22:22 Investing vs. Day Trading

29:42 Building a Diverse Portfolio

37:13 The Power of Compounding Interest

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Seeking external validation and how that changes with age & experience.

Recognising when ego is influencing your decision.

Do you have to love all parts of your business?

Women being more transparent and not feeling shame around discussing finance

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00:00 Introduction to the AFM Business Accelerator

01:53 Target Audience and Goals of the Accelerator

04:10 Week 1: Defining Your Niche and Offer

05:56 Week 2: Content Creation and Messaging

08:09 Week 3: Lead Generation and Marketing Strategies

09:16 Week 4: Sales Process and Confidence Building

11:24 Addressing Common Concerns and Misconceptions

21:53 Final Thoughts and Call to Action

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00:00 The Pros and Cons of Self-Employment

07:01 Navigating the Challenges of Online Coaching

13:42 The Importance of Personal Branding

27:28 Embracing Your Unique Identity

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People engage with content in a non-linear way.

Content consumption resembles a ping pong machine.

Users may discover content through various platforms.

Engagement can happen at different times and in different ways.

It's difficult to identify the exact trigger for engagement.

Research by Google highlights these consumption patterns.

Audience engagement is multifaceted and complex.

Content creators need to adapt to these behaviors.

Understanding user journeys is crucial for marketing.

Building a relationship with the audience is key.

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00:00 Introduction and Personal Updates

02:30 The Importance of Consistency in Launches

03:36 Innovative Approaches to Launching New Programs

06:36 Creating Excitement and Energy in Marketing

10:19 The Impact of Branding and Presentation

11:26 Navigating Follower Dynamics During Launches

15:13 Leveraging Live Interactions for Engagement

17:57 Content Strategy and Audience Connection

20:40 Emotional Selling and Desired Outcomes

23:12 Handling Objections and Creating FOMO

25:44 The Power of Social Proof in Sales

29:44 The Importance of Fun in Business

30:42 Lessons Learned and Future Improvements

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00:00 Introduction and New Beginnings

01:26 Insights from the Creators Retreat

06:07 The Business of Brand Deals

11:02 The Value of Creating Value

15:50 Survivorship Bias in Content Creation

19:53 Final Thoughts and Practical Tips

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00:00 Navigating Self-Employment Challenges

03:06 Building an Online Business: The Gym Floor Dilemma

05:43 Taking Your Business Seriously

08:34 Overcoming the Fear of Embarrassment in Business

11:33 Quality vs. Quantity in Content Creation

14:19 Outsourcing: What to Delegate and What to Keep

17:22 The Responsibility of Business Ownership

20:19 Creating a Sense of Community in Business

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00:00 The Illusion of Business Ownership

02:40 The Reality of Responsibility and Stress

05:50 Tough Truths About Business Success

08:26 The Importance of Marketing Innovation

11:14 Embracing Change and Unpredictability in Business