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00:00 Navigating Creativity and Burnout

02:57 The Importance of Rest and Recovery

06:07 Managing Client Drop-offs and Business Growth

08:59 The Reality of Competition in the Fitness Industry

11:55 Balancing Coaching and Marketing Skills

14:47 Understanding Marketing Metrics

17:45 The Necessity of Consistent Content Creation

20:47 Cultivating a Positive Mindset

23:30 Controlling the Controllables

26:43 Conclusion and Call to Action

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00:00 Introduction and Background

02:56 The Journey of Building an Online Business

05:47 Adapting and Learning from Mistakes

08:39 The Role of Check-Ins in Coaching

11:34 Human Connection vs. Automation in Coaching

14:32 Marketing Strategies and Client Engagement

17:24 The Importance of Education and Prevention

21:15 Future Aspirations in Coaching and Education

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00:00 The Power of Perspective

04:11 Navigating Feedback and Client Expectations

06:44 The Balance of Saying Yes and No

12:13 Understanding Your Niche and Client Needs

17:37 Taking Action Over Perfection

25:34 The Importance of Experience in Coaching

29:08 Simplifying Your Message and Offerings

34:45 Embracing Live Content and Authenticity

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coaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurship

Summary

In this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketing strategies. Emma shares insights on how to attract clients without resorting to cold outreach, advocating for a 'give first' approach to build relationships and trust with potential clients.

Takeaways

Define your niche and offering clearly.

Be specific about who you help and what result they get.

Your service should be designed around the people that you want to help.

Good marketing will only sell once; you need an incredible service.

Optimize your bio and have a good profile photo.

Get consistent sharing that is entertaining and portrays your personality.

Use a 'give first' approach to attract clients.

Test your marketing and offers before launching.

Attention is valuable; get people to give you their attention.

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Titles

Kickstart Your Coaching Career

Nailing Your Niche: The Key to Success

Sound bites

"Define your niche and offering clearly."

"Good marketing will only sell once."

"Optimize your bio, have a good profile photo."

Chapters

00:00 Introduction to Starting a Coaching Business

00:58 Defining Your Niche and Offering

02:43 Building an Incredible Coaching Service

05:36 Marketing Strategies for New Coaches

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In this conversation, Emma Storey-Gordon and Jules discuss the often-taboo topic of money in the coaching industry. They explore the importance of financial success for coaches, the mindset shifts required to view oneself as a business owner rather than just self-employed, and the impact of community and surrounding oneself with successful individuals. They also touch on generational attitudes towards money, the importance of intentional spending, and the need to overcome limiting beliefs to achieve financial freedom.

Takeaways

Most people want to be rich but hesitate to admit it.

Caring about money doesn't make you a worse coach.

Money can alleviate stress and solve problems.

Self-employment offers more control than traditional jobs.

Surrounding yourself with successful people is crucial.

Generational mindsets can limit financial views.

Intentional spending aligns with personal values.

Treat your coaching as a serious business.

Overcoming limiting beliefs is essential for growth.

You are capable of achieving financial success.

Titles

The Money Talk: Why Coaches Should Embrace Earnings

Breaking the Silence: Money in Coaching

Sound bites

"I want to be rich."

"You should care about profits."

"Money can solve a lot of problems."

Chapters

00:00 Chewing the Fat: The Importance of Money in Coaching

02:56 Breaking the Money Taboo: Why We Should Talk About Earnings

05:37 The Security of Self-Employment vs. Traditional Employment

08:43 Mindset Shifts: From Self-Employed to Business Owner

11:21 Surrounding Yourself with Success: The Power of Community

14:16 Generational Mindsets: How Upbringing Affects Financial Views

17:07 Intentional Spending: Aligning Expenses with Values

19:57 Taking Action: Building a Business Beyond Average

22:30 Overcoming Limiting Beliefs: The Path to Financial Freedom

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Check out the bitcoin collective podcast here

Find out how to build a business that builds wealth https://afmentors.com/

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Dressing for the day you want to have can change your energy.

Personal branding is about how you present yourself and the feelings you evoke in others.

Networking events can provide valuable insights and inspiration for your business.

Your story and why you do what you do are powerful tools in branding.

Emotional branding connects with your audience on a deeper level.

Authenticity is crucial in a world increasingly influenced by AI.

Setting specific goals is essential for growth and accountability.

Feedback from clients can guide your business decisions effectively.

Being a category of one means embracing your unique qualities.

Mistakes are part of the growth process and should be embraced.