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People engage with content in a non-linear way.

Content consumption resembles a ping pong machine.

Users may discover content through various platforms.

Engagement can happen at different times and in different ways.

It's difficult to identify the exact trigger for engagement.

Research by Google highlights these consumption patterns.

Audience engagement is multifaceted and complex.

Content creators need to adapt to these behaviors.

Understanding user journeys is crucial for marketing.

Building a relationship with the audience is key.