Takeaways

Understanding client objections is crucial for effective communication.

Identifying as part of the health industry can enhance client relationships.

Automation can streamline client onboarding processes.

Honest conversations can lead to positive outcomes when ending client relationships.

Assessing business phases is essential for new mentorship participants.

Having systems in place can help maintain control over your business.

A program name can aid in client understanding but isn't strictly necessary.

Social media content should be tailored to the target audience.

Frustrations in work often stem from communication and technology issues.

Adapting nutrition advice requires understanding the client's cultural background.

Chapters

00:00 Introduction and Overview

01:09 Navigating Client Objections on Pricing

05:22 Unpopular Opinions in the Fitness Industry

07:11 Automating Landing Pages and Client Onboarding

08:04 Deciding to Stop Working with Clients

11:07 Prioritizing Tasks in Mentorship

12:46 Feeling in Control of Your Business

14:05 The Importance of Program Naming

17:05 Content Creation for Social Media

18:43 Frustrations in Weekly Tasks

21:37 The Hot Dog Debate

22:48 Converting Leads to Sales

26:31 Adapting Nutrition Advice for Diverse Diets

29:18 Mastering Sales During Consultations

Takeaways

• Instagram is a valuable resource for programming knowledge.
• Fitness challenges can enhance client engagement and community.
• A consistent marketing plan is crucial for personal trainers.
• Clients often take time to engage, so patience is key.
• Investing in marketing efforts can yield long-term benefits.
• Habit-based challenges can help clients improve their routines.
• Social media should showcase both personal and professional aspects.
• Regular content output is necessary for online visibility.
• Engaging clients in decision-making can increase participation.
• Personal trainers should not compare themselves to established influencers.

Chapters

00:00 Introduction and Context

01:29 Instagram Accounts for Programming Knowledge

04:38 Client Challenge Ideas

06:45 Marketing Strategies for Personal Trainers

Takeaways

Ant struggled with marketing and lead generation early on.

Sky's journey began with a health scare that changed her life.

Nik's experience on cruise ships shaped his coaching philosophy.

All three faced challenges in client retention and business management.

The importance of tracking progress and financials was emphasized.

Sky transitioned to online coaching during the pandemic.

Ant and Nik founded PTMA to support personal trainers.

The conversation highlights the need for personal trainers to develop business skills.

Each host shared their unique approach to coaching and client relationships.

The discussion reflects on the evolution of their careers in the fitness industry.

Chapters

00:00 Introduction to Personal Training Journeys

02:43 Ant Park's Evolution in Fitness

05:00 Sky's Transformation Through Health Scares

07:17 Nik Hanley's Path to Personal Training

11:33 Challenges Faced in the Fitness Industry

A quick shorter session this week....focal point was the questions around "sales calls" which has been knocking about a bit on social media recently.

Time Stamp

00:00 Introduction and Overview

01:06 Future Guests and Networking

03:01 Advice and Personal Growth

04:47 Productivity Habits and Routines

08:32 Managing Task Overload and Anxiety

11:26 Difficult Decisions and Saying No

15:54 Sales Calls and Business Context

19:17 Closing Thoughts and Social Media Insights

be careful of your ear drums at the start!

show notes and time stamps here >

00:00 Introduction and Red Flags in Hiring Coaches

01:58 Marketing Strategies and Client Engagement

04:38 Maintaining Motivation in Repetitive Topics

06:47 Client Retention Strategies During Summer

09:11 Incentives and Client Challenges

11:35 Navigating Gym Choices and Business Growth

13:47 Staying Aligned with Your Mission

15:46 Personal Motivation and Coaching Purpose

17:28 The Journey into Coaching

18:46 Innovative Strategies for Social Media Engagement

20:53 Navigating Niche Changes in Coaching

23:50 Addressing Body Image and Scale Obsession

27:09 Finding Joy in Coaching

28:32 Refining Your Brand and Offerings

30:30 Marketing Beyond Local Boundaries

32:12 Content Strategies for Increased Reach

In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importance of maintaining in-person interactions.

We explore the challenges of executing new ideas, the significance of introducing new programming blocks effectively, and the strategic considerations behind social media presence. The conversation also delves into the traits that distinguish high performers in the fitness coaching industry, emphasizing discipline, accountability, and the willingness to work during unsociable hours.

Timestamps ;

00:00 Introduction and Team Dynamics

01:45 Reflections on Coaching Fitness Clients

06:14 Overcoming Doubts in Idea Execution

09:10 Introducing New Programming Blocks

14:17 Social Media Strategy: New Accounts vs. Existing Accounts

17:23 Traits of High Performers in Fitness Coaching

18:27 Understanding Metrics and Personal Branding

21:25 Proudest Gym Achievements and Performance Focus

22:56 Essential Skills for Online Business Success

27:40 Overcoming Self-Doubt and Taking Action

32:12 Improving Email Open Rates

35:25 Client Challenges and Feedback Mechanisms

Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches.

Recently the crippling overwhelm and comparison to other coaches has affect quite

a few mentee's that we work with.

Therefore, we came up with a 30 day content challenge for coaches to give them a kick up the ass, and get momentum and action taking to a whole new level.

It is completely FREE and any coach can join.

We kick off on the 30th June.

The 30-day social media challenge aims to boost consistency for coaches.

• Repetitions in posting help build confidence and efficiency.
• Coaches often struggle with overthinking their content.
• Finding one's voice is crucial for effective engagement.
• Community support can motivate coaches to take action.
• Client check-ins should focus on key areas for improvement.
• Scaling a coaching business requires reevaluating service delivery.
• Reactive changes to pricing or services can be detrimental.
• Reflecting on client loss can provide valuable insights.
• Consistency in social media can lead to better client interactions.

Want to join?

Simply join the free Facebook group here

Recording from our live workshop for coaches and PT's on how to Sell without feeling sales.

If you're someone who struggle with asking for money, has no structure to their sales calls, and wants to feel at ease and confident with the process ... this is definitely the one for you.

If you prefer to watch along with the slide, you can do here by watching on YouTube

Timestamps;

00:00 Introduction to Coaching and Sales Framework

03:04 Understanding the Sales Process

05:47 Mindset and Self-Awareness in Sales

09:11 Active Listening and Building Trust

12:03 Marketing and Overcoming Objections

14:48 Communication Styles and Techniques

18:14 The Importance of Open Questions

20:55 Gathering Information Effectively

23:52 Creating a Comfortable Environment for Consultations

26:50 Using Past, Present, and Future in Goal Setting

37:09 Understanding the 'What' and 'Why' of Goals

40:36 Identifying Barriers and Challenges

45:58 The Bridge Model: Connecting Goals and Solutions

49:06 Setting Strong Goals: The Importance of Emotional Anchors

55:22 Breaking Down Belief Barriers

01:00:22 Collaborative Solutions: Building Programs Together

01:04:01 Final Thoughts: Confidence in Coaching and Selling

Any questions, or if you'd like the resources to go with, drop us an email here > [email protected]

Summary

In this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity. They explore considerations for moving gyms, prioritizing tasks, maximizing client engagement through group chats, and the importance of email marketing. The conversation also touches on managing inquiries when capacity is full, maintaining productivity, and establishing efficient coaching systems. In this engaging conversation, the hosts explore a variety of topics ranging from the light-hearted debate of whether cereal qualifies as soup to the more serious discussions on time management, the integration of AI in business, effective lead generation strategies, and the financial stability of self-employed professionals. Each segment offers valuable insights and practical advice for listeners navigating these themes in their own lives and careers.

Chapters

00:00 Introduction to the Shit House Podcast

02:55 Considering a Gym Move: Key Factors

06:01 Prioritizing Tasks and Projects

08:53 Maximizing Client Group Chats

11:52 The Value of Emails in Business

15:00 Keeping Inquiries Warm When Capacity is Full

18:00 Managing Productivity and Motivation

24:05 Starting a Personal Training Business in a Gym

26:59 Coaching Systems for Efficiency

31:20 Cereal: Soup or Not?

33:30 Time Management in Business

37:18 Embracing AI in Business

44:38 Lead Generation on the Gym Floor

51:36 Financial Stability as a Self-Employed Professional

Takeaways

Consider client accessibility when moving gyms.

Evaluate the positives and negatives of a gym change.

Identify what drives the decision to change gyms.

Prioritize tasks based on urgency and importance.

Engage clients in group chats to foster community.

Emails are a valuable communication tool for businesses.

Provide value in emails to avoid them being seen as junk.

Keep inquiries warm with low-barrier offerings.

Recognize that productivity levels will fluctuate.

Establish systems to automate routine tasks. Cereal is not considered a soup due to its cold nature.

Effective time management involves understanding task durations and prioritizing accordingly.

AI can significantly enhance business efficiency and should be embraced.

Lead generation should be viewed as a service to help others, not just a sales tactic.

Financial stability as a self-employed individual requires understanding personal finances and managing income effectively.

Regularly reviewing the effectiveness of marketing strategies is crucial for success.

AI tools can assist in content creation and organization, but should not replace personal creativity.

Customer service in a gym setting should be approached with a mindset of helping others.

Self-employed individuals can achieve financial stability with the right strategies and mindset.

Living within one's means is essential for financial health, regardless of income level.

PS If you got the end of the episode, email us the phrase from sky!!! [email protected]

In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying true to one's values in business. The hosts share personal anecdotes and insights, creating a relatable and engaging dialogue for listeners.

Chapters

00:00 Introduction and Welcome Back

02:53 Relaxing In-Person Lead Generation

05:50 Handling Failed Sales Calls

09:56 Proudest Moments as Mentors

15:04 Balancing Multiple Niches

18:55 Navigating the Fitness Industry's Challenges

25:09 Closing Thoughts and Reflections

Takeaways

Remove or manage your expectations in lead generation.

Focus on having genuine conversations with people.

View lead generation as a form of customer service.

Reflect on the reasons behind failed sales calls.

Understand the importance of positioning in sales conversations.

Celebrate the small breakthroughs in mentoring.

Recognize the impact of confidence on business growth.

Treat different niches as separate businesses.

Utilize social media as a free marketing tool.

Stay true to your values in business practices.