We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching.

The conversation also delves into the challenges faced by personal trainers in commercial gyms, the transition to online coaching, and how to raise awareness for coaching services.

Additionally, we touch on key behavior topics for weight management and the significance of understanding client goals.

Takeaways

Maximize email engagement by improving your call to action.

Start emails with relatable content to engage readers.

Effective check-ins require understanding client needs.

Communicate value by addressing client pain points.

Transitioning from commercial gyms requires strategic planning.

Building an online coaching business takes time and effort.

Raising awareness involves clear messaging about your service.

Focus on key behavior topics for effective weight management.

Uncover client goals through deeper conversations.

Results are essential for marketing your coaching services.

Chapters

00:00 Welcome Back and Podcast Updates

01:12 Maximizing Email Engagement

03:10 Effective Client Check-Ins

06:09 Communicating Your Value as a Coach

11:56 Navigating Commercial Gym Challenges

16:03 Building an Online Coaching Business

19:51 Raising Awareness for Online Coaching

20:22 Key Behavior Topics for Weight Management

22:54 Uncovering Client Goals

25:01 Preparing for Transition from Commercial Gyms

WANT TO IMPROVE YOUR CLIENT CHECK IN PROCESS AND ADHERENCE?

Check out the course which does just this > https://www.ptmacourses.com/course/mastering-the-weekly-client-check-in

“Raising awareness of the readiness to change” 

How would you help a client who seemingly "can't get her head in the game". She wants to lose weight but finds herself drinking more alcohol in the evenings than she'd like. We've revisited her goals, she's led her action steps to move forward with, but most weeks she feels like she isn't moving forward as much as she would like and gets frustrated with herself. 

Leveraging your reputation on the gym floor

How do you do marketing on the gym floor if its a pretty quiet gym and most people already know who you are?

Should you always include CTAs in all of your marketing emails and insta posts or should you look to just provide more value in some emails without asking for anything. 

Bit of feedback on booking client sessions. Some clients want to know my availability in advance, but its hard for me to provide it as my schedule can change depending on clients who work shifts. I considered using a booking system for them to use and book their own sessions, but that will make my schedule an absolute chaos. Is there a middle ground to this?

Please enter one questions below for this weeks Q&A!

As above about client bookings and working around flexible clients

Should your grid posts be the same time every week. 

I have been talking to this one individual on Instagram and has expressed interest in working with me in the past. At what point should I nudge him towards a consultation and how to do it? What should I say?

What is the COACH feedback model and could you give an example of a piece of feedback using it please

Running out of leads magnet ideas. 

What kind of content do you find is the most engaging? Reels or informative/writen posts

One of the biggest issues I face, is where to start, where to focus my energy. What are the steps you would take to create clarity, and prevent yourself darting from task to task.

I’ve been offered some free digital billboard space should i use it to build awareness of the gym of should I have an offer with a direct call to action?

Running out of leads magnet ideas. 

Being self employed & running your own businesses, do you find it hard to have a good work life balance?

Best way to deal with dips in motivation due to the gym you work at? (I saw your post on it, just think it may help others if they didn't)

From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, free trial etc.)

How would you guys make the most of classes when 

1) The numbers are low 3-6 people (class numbers have always been low in the gym unless it's the Monday/Tuesday evening slot

2) It's a PureGym branded class (no flexibility to do your own thing)

How to overcome fear of increasing SGPT prices. New clients happily accept the price just fear for OG SG Clients.

Successful ways to make leads into conversions

I'm finding some of my clients aren't replying to their check in feedback given friday dinner until like saturday/sunday when I aren't working. Then I'm replying and going against my working hours but I feel like I can't ignore them. Any Advice on how to handle it?

Am I better off using my time to do gym floor lead gen or online lead gen if I'm a gym floor PT trying to go fully online.

What’s your go-to when motivation dips or imposter syndrome creeps in?

what's the best way to get people in a community chat to support eachother more and gee each other 

I have a client who has a super busy work schedule. She manages to get her sessions done but has admitted she becomes lazy when it comes to her nutrition. She sometimes doesn't stop for a lunch break and some days she'll get home from work at 11pm/midnight. Some nights she'll eat when she gets home but has admitted that most of the time she can't be bothered to cook / eat. Some days she only consumes 600-700 calories but isn't phased by this and says she's 'just not hungry' 

How would you approach this?

How do you nudge a lead you're having a conversation with towards booking a call and hopefully signing them on?

From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, free trial etc.)

How would you guys make the most of classes when 

1) The numbers are low 3-6 people (class numbers have always been low in the gym unless it's the Monday/Tuesday evening slot

2) It's a PureGym branded class (no flexibility to do your own thing)

How to overcome fear of increasing SGPT prices. New clients happily accept the price just fear for OG SG Clients.

Successful ways to make leads into conversions

I'm finding some of my clients aren't replying to their check in feedback given friday dinner until like saturday/sunday when I aren't working. Then I'm replying and going against my working hours but I feel like I can't ignore them. Any Advice on how to handle it?

Am I better off using my time to do gym floor lead gen or online lead gen if I'm a gym floor PT trying to go fully online.

What’s your go-to when motivation dips or imposter syndrome creeps in?

what's the best way to get people in a community chat to support eachother more and gee each other 

I have a client who has a super busy work schedule. She manages to get her sessions done but has admitted she becomes lazy when it comes to her nutrition. She sometimes doesn't stop for a lunch break and some days she'll get home from work at 11pm/midnight. Some nights she'll eat when she gets home but has admitted that most of the time she can't be bothered to cook / eat. Some days she only consumes 600-700 calories but isn't phased by this and says she's 'just not hungry' 

How would you approach this?

How do you nudge a lead you're having a conversation with towards booking a call and hopefully signing them on?

If you had to start a group training session for the first time looking to transition clients from 1-1) what are the steps you would take to make sure it was set up and run successfully - and how would your pricing & overall service delivery compare to your 1-1's?

How many times does a client have to be late to a session and by how much until i should pull them up on it?

The thing you hate most about running the business that you really have to have a word with yourself about to do - not just 'marketing' for example but the specific bit.

Are you all happy with where the PTMA is currently at? On track for your yearly goals?

What are the best books/resources to learn more about marketing?

If you're trying to grow your social media and have made changes in your content to target that, how long would you let those changes run before deciding if they're working or not?

How to get the most interest when launching a new coaching programme?

What advice would you give your younger self?

Maybe it's somewhere explained already but I'd struggling massively to choose my target audience/niche because I feel like I just work with such a broad spectrum of general pop clients.

When it comes to running a business, are there any mistakes that you’ve made that I can learn from?

While I have my giveaway running can I do a referral scheme for clients and give them a free week if they refer someone who signs up? (more personal to me but happy to share it too)

how to I become stricter to myself and what I said I would do

Clients have often had bad experience with tracking their food via apps (such MFP, etc).

And likely that a lot of trainers don'thave the training from their level cert do deal with this, it becomes a hard situation to manage.

So the is what we would suggest ....

Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. 

You's buzzing to have the gang together on Friday? What you most looking forward to?

In the 2 weeks building up to a launch. What balance of content would you suggest over instagram and email? What frequency and what type (social proof, value, personal)

How to manage your business when you're unwell? Managing schedule/workload etc.

What do you guys think about the Dubai fitness scene? 

Have you ever  considered moving abroad for work?

What's the best way to set boundaries on whether to push harder or enjoy the present?

Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. 

Social media will tell you to just work harder, or push through there’s give and take here. 

And it takes time to find the balance of pushing forward and pulling back at the right times. 

How to be more responsive and less reactive to clients experiencing problems

How do you help clients deal with unsupportive environment at home (e.g. family talking negatively about their weight, making them doubt themselves that they can make progress)

In terms of email marketing how would you most effectively utilise CTA's in terms of placement/frequency/type of product etc. 

Always had good opening rates but yet to see much traction in even getting people onto free workshops from it.

Best Pre/Post Natal qualifications and advice on working with a long term client who has just found out she is pregnant

What is the best self help / business related book you've read?

How to maximise the launch of a new programme.

What would you suggest the best options at for tracking food when someone has a bad relationship with calorie counting but your delivering a more hands off service so my fitness pail might not be an option and they insist food prepping is not available to them time wise ?

If you was a PT with a £500 spare every month what would you do with it or where would you invest it into

Any recommended resources to learn more about structuring functional conditioning workouts you see more of these days? In terms of exercise selection within AMRAPS, EMOMs etc, the selected rep ranges/times, or are these things just made up, chuck them together and see what happens?!!!

From Commercial Gym PT to Gym Owner: What does it take?

How do you navigate a conversation with a long term client who subtly mentions he is gaining weight but "is waiting for someone to mentioned it|" before he panics 

He sends me screen shots of the scale app where his metrics are in the red but will then justify it to me (himself) 

I think deep down he knows he has but i dont know how to word that to him without it coming across badly

what's everyone's favourite chocolate?

How can I improve my focus and remove distractions to complete tasks that need done?

What gave you guys the confidence that you were in a position to start mentoring? 

Were there may specific things that happened that gave the urge to start the PTMA?

What's the ideal amount of times per week to post? Does it differ from person to person and is there a specific time in the day to do it?

what is the single most important piece of advice you'd give to mo

Should we be repackaging coaching as a new programme for Q2?

I've always had a bit of impostor syndrome in terms of value for online clients. Got a couple who tick all the boxes and are making progress meaning I don't really have to ever change anything (which is good), but I still never feel like i'm providing enough value because i'm not having to do much coaching each week. How to get over this feeling?

What are your top tips for gaining confidence whilst talking to the camera?

Who would survive the longest if the 3 of you were stranded on a desert island?

As a PT if your emotions are directly tied to the ups and downs of your revenue per week month ... then simply listen tot he solution here!!