“Powering Profitable Growth: Kara Brown with Lead Coverage”

Supply Chain Now Episode 388

This episode of Supply Chain Now features Kara Brown. Kara Brown was one of the first employees at Echo Global Logistics. Echo grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO]. At a Nashville-based supply chain management company Kara weathered a major communications crisis with almost no market exposure before moving home to Chicago to start a family. Kara arrived in Atlanta in 2016 and started SmithBrown Marketing with no network. SmithBrown marketing is a team of marketing and sales enablement consultants specializing in all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, social conversion, and measurement. Less than two years later, she has a team of four full-time employees and a client list that includes Atlanta heavyweights. Kara is also an active force in cultivating Atlanta’s female economy, being a Co-Founder of CloseHer, a community for women in sales. In 2017, Kara joined forces with Will Haraway to kickoff LeadCoverage, a PR and lead generation consultancy focused on supply chain, heavy industrial and tech.

Upcoming Events & Resources Mentioned in this Episode:

Subscribe to Supply Chain Now: supplychainnowradio.com/subscribe/

Connect with Scott on LinkedIn: www.linkedin.com/in/scottwindonluton/

Connect with Will on LinkedIn: https://www.linkedin.com/in/willharaway/

Connect with Kara on LinkedIn: https://www.linkedin.com/in/karasmithbrown/

SCN Ranked #1 Supply Chain Podcat via FeedSpot: tinyurl.com/rud8y9m

SCNR to Broadcast Live at AME Atlanta 2020 Lean Summit: www.ame.org/ame-atlanta-2020-lean-summit

SCNR on YouTube: tinyurl.com/scnr-youtube

2020 AIAG Supply Chain Summit: tinyurl.com/yx5asq35

Register for the Virtual Supply Chain Summit with Alcott Global: https://tinyurl.com/ycgwab87

Stand Up & Sound Off: A Conversation About Race in Industry Webinar: https://attendee.gotowebinar.com/register/7522896348121204752

Check Out News From Our Sponsors:

U.S. Bank: www.usbpayment.com/transportation-solutions

Capgemini: www.capgemini.com/us-en/

Vector Global Logistics: vectorgl.com/

Verusen: www.verusen.com/

ProPurchaser.com: tinyurl.com/y6l2kh7g

This episode was hosted by Will Haraway and Scott Luton. For additional information, please visit our dedicated show page at: www.supplychainnowradio.com/episode-388.