Jane Mosbacher Morris is the Founder and CEO of TO THE MARKET, a company that provides key solutions for the ethical manufacturing and sourcing of apparel, accessories, and home goods. Jane graduated with a degree in Foreign Service from Georgetown University and later served the U.S. Department of State as a counterterrorism advisor and a detailee to the Secretary’s Office of Global Women’s Issues. She also worked as the Director of Humanitarian Action for the McCain Institute and completed her Master of Business Administration degree at Columbia Business School. In addition to her leadership role at TO THE MARKET, Jane is a team member of the Council on Foreign Relations and sits on the Advisory Board of VF Corporation’s Responsible Sourcing Advisory Council.

Jane joins us today to discuss how TO THE MARKET empowers people and sustainability by revolutionizing the supply chain. She describes her entrepreneurial ventures as a child and explains how studying foreign service set her path to founding TO THE MARKET. She outlines the process she utilized to raise capital for her company and explains how she remained focused through the ups and downs of seeding. Jane also highlights the power of resilience and shares her advice on driving business growth.

“Your job is to be a leader of leaders. Enable your leadership team to be successful and ensure that they have what they need to meet their objectives.” - Jane Mosbacher Morris

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Jane’s upbringing and her first entrepreneurial ventures as a childHer educational background and the inception of TO THE MARKETJane’s first steps to developing her business idea for TO THE MARKETRevolutionizing supply chains for sustainability and how Jane did her market researchRaising the pre-seed round for TO THE MARKET and some alternatives to accessing venture capitalThe pros and cons of being supported by venture capitalDetermining how much money she needed to raise during TO THE MARKET’s pre-seed roundRemaining focused and positive through the challenges of raising capitalHow Jane felt when she got her first approval for investmentTO THE MARKET’s business structure and vision for the retail manufacturing industryHow TO THE MARKET is driving people’s empowerment and environmental sustainabilityHow Entreprenistas can work with TO THE MARKETGuerrilla marketing and how Jane got her first clients for the companyHer marketing strategies for attracting new clientsJane’s advice for developing tech and digitizing workflows from analogHer day-to-day work in TO THE MARKET and what it means to be a leader to leadersThe value of culture and other key learnings in driving business growthHow Jane balances her family and businessThe power of resilience and what it means to be an Entreprenista

Resources Mentioned:

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Our Favorite Quotes:

“95% of people you talk to will reject you, but it doesn’t mean you’re a bad entrepreneur.” - Jane Mosbacher Morris“TO THE MARKET’s vision is to change retail marketing, empower people, and protect the planet.” - Jane Mosbacher Morris“There continues to be a lot of pain that develops into scar tissue, but scar tissues make me more resilient and more capable of believing through difficult situations—now or in the future.” - Jane Mosbacher Morris

Connect with Jane Mosbacher Morris:

TO THE MARKETBook: Buy the Change You Want to See: Use Your Purchasing Power to Make the World a Better PlaceTO THE MARKET on LinkedInTO THE MARKET on Instagram...