January 27, 2022

PR 101: Set Yourself Apart | Alice Hampton of ACP Management

58 minutes

"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age group."

In this episode of Marketing Happy Hour, we chat with Alice Hampton, founder of full-service celebrity talent agency ACP Management. Prior to launching her agency, Alice's corporate career was filled with overseeing the global communications strategies for UGG Australia, Shiseido Makeup, bareMinerals, Estée Lauder, Tom Ford & Clinique, and working with some of the world's most well-known talent including Rosie Huntington-Whiteley and Hailey Bieber.

Currently, Alice manages and represents global fashion designer Anine Bing, celebrity makeup artist Nikki DeRoest, sustainability ambassador Petra Nemcova, luxury personal shopper Gab Waller and global TikTok phenomenon Kat Stickler. Alice also advises a number of Fortune 500 companies, and is on the Board of Directors for several companies within the beauty sector.

In this Marketing Happy Hour interview, Alice shares insightful strategies for building and executing effective public relations strategies for your business, no matter how big or small. Some takeaways you'll learn in this episode include:

The skills you need to succeed in corporate PR

Alice's number one hack for productivity and work-life balance...a lesson that can be applied to a corporate role or entrepreneurship

How to approach PR and influencer campaigns in order to get the ROI you're looking for

Steps to take before engaging with online and print media publications

How to vet brand collaborations as a talent and celebrity manager

Grab a drink and listen in to our conversation with Alice Hampton.

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Other episodes you'll enjoy if you enjoyed Alice's episode:

The Future of Events, Post-Pandemic | Cayley Smith of Digiday

Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork

Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

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