Listen, learn, and practice. Individually, they won't move the needle, but together, they create a powerful chain reaction. Talking about what you've learned makes you feel knowledgeable. Putting it into practice with a willingness to fail produces results. In this 180 Conversation, Dan and Kiley add a new twist. They break down an actual cold call voicemail message from a Lappin180 client. Bottom line: You have to be willing to fail if you want to succeed.