Honest Ecommerce

Preparing for the Future: AI and Data in Digital Marketing | Udayan Bose | NetElixir | Bonus Episode


Listen Later

Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. 

With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. 

Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing. 

Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.

In This Conversation We Discuss: 

  • [00:44] Intro
  • [02:01] Recounting early success with first innovation
  • [02:33] The power of the internet through experimentation
  • [03:25] Helping retail Ecommerce brands grow predictably
  • [04:58] Making search work with mathematical precision
  • [06:33] Meeting key players in ecommerce success
  • [07:45] Building strong client partnerships
  • [08:23] Recalling Google's milestone with Google Shopping
  • [09:35] Envisioning the future with generative AI
  • [11:24] Strategizing amid changing data landscapes
  • [12:33] Adapting to the new era of restricted data sharing
  • [13:13] Strategizing with limited data access
  • [14:25] Walled gardens for integrated social commerce
  • [15:49] The era of retail media networks
  • [17:14] Exploring AI's role in future data access
  • [18:11] Preparing for diminished data availability
  • [18:57] Mastering rapid adaptive experimentation
  • [20:15] Leveraging AI for predictive customer insights
  • [21:22] Democratizing SEO and SEM with free tools
  • [23:06] Supporting SMBs with innovative solutions
  • [24:50] Discovering who links to your site
  • [25:35] Humbling moments: OpenAI's impact on tech giants
  • [27:03] The impact of disruptive innovation
  • [28:19] ChatGPT's impact on business strategies
  • [29:49] Crafting effective prompts for ChatGPT
  • [30:34] Leveraging AI skills for competitive advantage
  • [31:31] Navigating the age of abundance with AI

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Ecommerce digital marketing agency in Princeton, New Jersey netelixir.com/
  • Follow Udayan Bose linkedin.com/in/netelixirudayanbose/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

...more
View all episodesView all episodes
Download on the App Store

Honest EcommerceBy Shopify Expert Chase Clymer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

50 ratings


More shows like Honest Ecommerce

View all
The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,854 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,450 Listeners

Shopify Masters by Shopify

Shopify Masters

382 Listeners

eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

eComFuel Podcast

314 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

260 Listeners

eCommerce MasterPlan by Chloë Thomas

eCommerce MasterPlan

64 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,486 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,852 Listeners

My First Million by Hubspot Media

My First Million

2,666 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,224 Listeners

DTC Podcast by DTC Newsletter and Podcast

DTC Podcast

37 Listeners

The Smart Marketer Podcast by Smart Marketer

The Smart Marketer Podcast

155 Listeners

eCommerce Badassery by Jessica Totillo Coster

eCommerce Badassery

68 Listeners

OPERATORS by OPERATORS

OPERATORS

48 Listeners