In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of <a href="https://ecommercefastlane.com/prisync" rel="noopener noreferrer">Prisync</a>. They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront.WHAT YOU WILL LEARN TODAYWhat is competitive price intelligenceWhy "cost-plus" is a poor way to price a productHow to uncover your competitor's prices and tacticsBenefits of dynamic price changes to drive conversion and revenueLINKS AND RESOURCES MENTIONED<a href="https://ecommercefastlane.com/prisync" rel="noopener noreferrer">Prisync</a><a href="https://apps.shopify.com/prisync-for-shopify" rel="noopener noreferrer">Prisync Dynamic Pricing Shopify App</a>14-Day Free Trial + 25% Off For 3 Months. Mention eCommerce Fastlane - Thanks Burc!EPISODE SPONSORToday’s episode is brought to you by <a href="https://ecommercefastlane.com/dotdigital" rel="noopener noreferrer">dotdigital</a>, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at <a href="https://ecommercefastlane.com/dotdigital" rel="noopener noreferrer">dotdigital.com</a>. Hosted on Acast. See <a rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of Prisync. They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront. WHAT YOU WILL LEARN TODAY What is competitive price intelligence Why "cost-plus" is a poor way to price a product How to uncover your competitor's prices and tactics Benefits of dynamic price changes to drive conversion and revenue LINKS AND RESOURCES MENTIONED Prisync Prisync Dynamic Pricing Shopify App 14-Day Free Trial + 25% Off For 3 Months. Mention eCommerce Fastlane - Thanks Burc! EPISODE SPONSOR Today’s episode is brought to you by dotdigital, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at dotdigital.com. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of <a href="https://ecommercefastlane.com/prisync" rel="noopener noreferrer">Prisync</a>.&nbsp;They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront.WHAT YOU WILL LEARN TODAYWhat is competitive price intelligenceWhy "cost-plus" is a poor way to price a productHow to uncover your competitor's prices and tacticsBenefits of dynamic price changes to drive conversion and revenueLINKS AND RESOURCES MENTIONED<a href="https://ecommercefastlane.com/prisync" rel="noopener noreferrer">Prisync</a><a href="https://apps.shopify.com/prisync-for-shopify" rel="noopener noreferrer">Prisync Dynamic Pricing Shopify App</a>14-Day Free Trial + 25% Off For 3 Months. Mention eCommerce Fastlane - Thanks Burc!EPISODE SPONSORToday’s episode is brought to you by <a href="https://ecommercefastlane.com/dotdigital" rel="noopener noreferrer">dotdigital</a>, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at <a href="https://ecommercefastlane.com/dotdigital" rel="noopener noreferrer">dotdigital.com</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:

- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty

Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.

Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.

Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.

Let’s unlock your store’s true potential—together.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

Business

Entrepreneurship

Marketing

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com

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Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

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