In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of <a href="https://ecommercefastlane.com/prisync" rel="noopener noreferrer">Prisync</a>. They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront.WHAT YOU WILL LEARN TODAYWhat is competitive price intelligenceWhy "cost-plus" is a poor way to price a productHow to uncover your competitor's prices and tacticsBenefits of dynamic price changes to drive conversion and revenueLINKS AND RESOURCES MENTIONED<a href="https://ecommercefastlane.com/prisync" rel="noopener noreferrer">Prisync</a><a href="https://apps.shopify.com/prisync-for-shopify" rel="noopener noreferrer">Prisync Dynamic Pricing Shopify App</a>14-Day Free Trial + 25% Off For 3 Months. Mention eCommerce Fastlane - Thanks Burc!EPISODE SPONSORToday’s episode is brought to you by <a href="https://ecommercefastlane.com/dotdigital" rel="noopener noreferrer">dotdigital</a>, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at <a href="https://ecommercefastlane.com/dotdigital" rel="noopener noreferrer">dotdigital.com</a>. Hosted on Acast. See <a rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of Prisync. They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront. WHAT YOU WILL LEARN TODAY What is competitive price intelligence Why "cost-plus" is a poor way to price a product How to uncover your competitor's prices and tactics Benefits of dynamic price changes to drive conversion and revenue LINKS AND RESOURCES MENTIONED Prisync Prisync Dynamic Pricing Shopify App 14-Day Free Trial + 25% Off For 3 Months. Mention eCommerce Fastlane - Thanks Burc! EPISODE SPONSOR Today’s episode is brought to you by dotdigital, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at dotdigital.com. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of <a href="https://ecommercefastlane.com/prisync" rel="noopener noreferrer">Prisync</a>.&nbsp;They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront.WHAT YOU WILL LEARN TODAYWhat is competitive price intelligenceWhy "cost-plus" is a poor way to price a productHow to uncover your competitor's prices and tacticsBenefits of dynamic price changes to drive conversion and revenueLINKS AND RESOURCES MENTIONED<a href="https://ecommercefastlane.com/prisync" rel="noopener noreferrer">Prisync</a><a href="https://apps.shopify.com/prisync-for-shopify" rel="noopener noreferrer">Prisync Dynamic Pricing Shopify App</a>14-Day Free Trial + 25% Off For 3 Months. Mention eCommerce Fastlane - Thanks Burc!EPISODE SPONSORToday’s episode is brought to you by <a href="https://ecommercefastlane.com/dotdigital" rel="noopener noreferrer">dotdigital</a>, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at <a href="https://ecommercefastlane.com/dotdigital" rel="noopener noreferrer">dotdigital.com</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.

Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com  
Newsletter: FastlaneInsider.com  
LinkedIn: linkedin.com/in/shutt  
X: x.com/stevenhutt  
Instagram: instagram.com/ecommercefastlane  
Email: steve@ecommercefastlane.com

Business

Entrepreneurship

Marketing

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more. Here's what makes this podcast different: I've been on both sides of the table. 6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else. Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages. Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty. You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are. This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage. Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify." Steve Hutt DTC Founder | Podcast Host Find Us Online Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt &amp; Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.

Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com  
Newsletter: FastlaneInsider.com  
LinkedIn: linkedin.com/in/shutt  
X: x.com/stevenhutt  
Instagram: instagram.com/ecommercefastlane  
Email: steve@ecommercefastlane.com

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Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

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