There's something powerful about the beginning of coaching, especially when you let yourself get it all out. In this session, Sari and I start by clearing the noise, because sometimes the most important thing isn't solving the problem immediately, it's making space for what's sitting in your brain and body.

We talk about how often the "big problem" isn't what we think it is, why social media can feel heavier than we admit, and how priorities have to be considered in context. From client journey timelines to identity work, this episode is about zooming out far enough to see what truly gets you the results you want.

In this episode, you'll hear:

• The question that reveals if you're solving the right problem

• How business challenges are often more nuanced than they first appear

• The cost of relying entirely on social as your marketing channel

• How to evaluate every "yes" against your bigger priorities

• How client journey timelines shape marketing and incentives

• Why stepping into the identity of a business owner is deeper work than we think

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If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results