Jeremy Miner sits down with Donald Miller (author of Building a StoryBrand) whose framework has helped thousands of brands clarify their message, connect emotionally with customers, and grow faster through strategic storytelling.

You'll learn how to cast your customer as the hero of your message, avoid the biggest storytelling mistakes brands make, and use emotion to drive people to act, not just scroll past. Donald also shares how to fold StoryBrand principles into real sales conversations to make your message irresistible. Watch until the end, you'll walk away with concrete storytelling frameworks you can apply immediately.

Chapters:

(00:00) Introduction

(00:23) The Most Functional Use Of AI in Business

(02:11) Biggest Challenge of Entrepreneurs implementing Storybrand

(03:21) The Standard For "Good" Writing

(05:07) Department Of Defense Name Rebranding

(07:17) Telling Your Personal Story For A Brand

Got a question about sales, persuasion, or objection handling? Text me directly: +1-480-637-2944

The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org

Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: https://go.nepqblackbook.com/learn-more

Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112

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Connect with Donald

Website: https://storybrand.com

Instagram: https://www.instagram.com/donaldmiller

Youtube: https://www.youtube.com/@CoachBuilder