This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa’s marketing truly aligned with your business goals, or are you accidentally creating a disconnect between what you want and what your marketing is designed to deliver? In this episode of Med Spa Success Strategies, we’re breaking down one of the biggest strategic decisions practice owners face:Should you optimize for short-term profit or long-term growth?Most med spas want both, but the truth is that different marketing strategies pull you in different directions. Understanding these trade-offs and aligning them with your business goals, team capacity, and risk tolerance is the key to scaling predictably and profitably.In this episode, you’ll learn:✅ The difference between short-term profitability and long-term revenue growth✅ Why some campaigns produce big initial profit but don’t build a strong future client base✅ How discount-driven, high-volume strategies affect client quality and CAC✅ When to prioritize quantity versus quality of patients✅ How your providers’ strengths, retention skills, and experience impact the right strategy✅ Why some services such as injectables are better for long-term growth than others✅ How to align marketing with provider availability, business timing, and growth trajectory✅ The hidden risks such as provider burnout, low-quality patients, and negative reviews✅ How to choose the right strategy for 2026 based on your current stage and goalsWhether you're an established practice with full provider schedules or you're growing a new injector or aesthetician, this episode will help you make smarter marketing decisions that support the future you’re trying to build.If you want more clarity, better alignment, and stronger results from your marketing in 2026, this deep dive will be a game-changer for your practice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing