Book a free strategy session: https://3cowmarketing.com/strategy 15 years ago we started drinking raw milk, and as soon as we started drinking it, I noticed that my kids' eczema (that they'd had for years) went away. Then about a year later, our raw milk farmer just up and quit. He went out of business and his customers were left scrambling to find another raw milk source. In talking with him, he said he just couldn't make it work financially. Now I was paying $6 a gallon at the time, but I easily would have paid double. I asked, "Why didn't you increase the price?" He teared up and said he didn't think he could charge more and he just didn't feel right asking his customers to pay more. I share this story with you because I hear this story all the time. Whether it's in private messages or emails, or posts in one of my Facebook groups, I keep hearing that you don't enjoy pricing your products for a healthy profit. You feel bad. You feel guilty. Some of you have even said you feel bad taking money for your products. I want to help you because obviously, you won't have a business if you don't make a profit. And if you don't feel good making that profit, then you're more likely to give up. I don't want you to give up on your dreams or your business, so in this week's podcast episode, I'm talking about the value you offer your customers and I'm sharing a 3-step formula to help you intentionally design and market this value. We're really talking about business basics. You go into business to create something of value that people will gladly pay money - which also has value - for. This is how our economy functions. If you're going to build a profitable, successful, sustainable business, you've got to consider the value exchange and stop making pricing and selling mean anything about you. You've got to realize that you are in business to exchange value for value. Take you out of the equation. If you're not sure of the unique value you offer customers or you feel bad charging what you need to, join me for episode 40 of the podcast. When you listen to this episode, you'll learn how to feel clear and confident in the value you offer, and even better, you'll know how to market that value so that buying your products becomes a no-brainer for your customers. When you figure out the value you're offering to the right people-- and the solution you provide with your products that you are selling-- and you communicate that solution, people are ecstatic to be able to pay you money for that product. I promise you. Listen to the newest episode of Profitable Mindset! Much love, Charlotte

Schedule your FREE strategy session here: https://3cowmarketing.com/strategy When I started my business, I winged it at first… I didn't understand that I'm the one who decides how much money I make. It really wasn't until year 2 or 3 when I started to create a plan. And guess what... when I started planning, I knew exactly what steps to take in order to reach my goals. Now if you're still in the first few years of your business, the thought of creating a 10 year plan might feel overwhelming. I understand, I know how much there is to learn and do as you're starting out. At the same time, I know that if you take the time to create a 10 year plan, it's going to be so much easier to reach your goals and to know exactly what to focus on in your business right now. The truth is that most people fail in the first couple years of business. Most people aren't prepared for how difficult or expensive it can be to build a business. And while there will be challenges and failures, there will be frustrations and moments of doubt, it is absolutely possible for you to build a profitable business that you love. I know you have big goals for your business and I want to help you reach them, so on this week's episode of the podcast, I'm starting out by talking about four things to focus on in your first year of business for a much better chance of success. If you're a little further along, you'll also want to listen in because I'm talking about some of the most common mistakes I see business owners making that keeps them from building a profitable business. It might be that making one of these changes is all it takes for your business to be more profitable and to flow with greater ease. Finally, we're talking about how to create a simple 10 year plan that supports your vision and makes your goals seem more do-able. While it doesn't take much time to create this plan (I'll walk you through every step on this episode), having this plan is going to help you know exactly what to prioritize and focus on each year of your business. When you join me for episode 39, we're going over practical steps as well as key mindset shifts that are going to support you in building your profitable business.

Schedule your FREE strategy session here: http://3cowmarketing.com/strategy Confidence. Something we all want more of. Say you hire a new employee and they start showing up 10 mins late every day. So annoying and disrespectful and you shouldn't have to tell them to be on time! What do you say? How do you handle it? Are you willing to have the difficult conversation that's required or do you give them the benefit of the doubt over and over again because you're desperate for the help? Do you raise your prices knowing you need to make a profit or do you stay competitively priced, but you're losing money month-after-month? All these decisions require the ability to create unlimited confidence in your business and life Most people come to me wanting to get to confidence so they can have those difficult conversations and do the difficult work of increasing prices. But, the way our brain is wired, you can't just jump to confidence or wait for confidence - it's an emotion that takes a few steps to create. Once you learn the skill of creating confidence and having it readily available for you anytime you need it, YOU are unstoppable. Today's episode of the Profitable Mindset you'll learn the 4 steps you need to create unlimited confidence. Confidence is needed in every aspect of your life and it could help to have a little more throughout the day, don't you think?

Schedule your FREE strategy session here: http://3cowmarketing.com/strategy April came to me for coaching last week to get help with feeling hopeless because the local slaughterhouse canceled her processing appointments for her cows and hogs. She confirmed and reconfirmed with the butcher so I can understand why she was feeling terrible. As a result of this hopeless feeling, she had looping thoughts like "I should've done a better job" and "why am I even doing this" and generally tearing herself down for this bad news. She needed help getting past these looping thoughts because she was not getting her other work done on the farm, she was snapping at others and feeling crappy for days on end. We never go into business expecting to fail — yet 80% of us will fail by year 2. IF you make it through the first 5 years of your business, your chances of surviving increase significantly for the long term. But here's the deal - success NEVER happens by chance. It's a choice and a mindset that you create! Today's episode of the Profitable Mindset is all about how to plan ahead for the inevitable rejection, confusion, fear, and doubt that you're GUARANTEED to experience in the first few years of business. With only 2% of small businesses making it to the 5 year mark, you're going to want to go ALL IN on planning with intention and how to handle certain failures and challenges. Listen to the full episode here!

Schedule a FREE strategy session at http://3cowmarketing.com/strategy It's common for my coaching clients to come to me and say, "I wish I had more personal time. I wish I could just find more space for myself." Then, they usually follow up with, "... but I can't because I feel guilty or I don't deserve to spend time on myself when there is so much to do." As women, we carry so much guilt around taking time for ourselves because we've been conditioned to think we have to do it all AND others' needs must come before our own. We think we need to provide physically, mentally, emotionally, and oftentimes financially to our families that we've placed ourselves last on the to-do list. And it's costing us a great deal - especially with our health, energy, and our profitability - it's ironic that thinking we need to be doing it all is keeping us from even making money. Then we end up beating ourselves up for it all. Well, I say "No more!" Today's episode is all about learning the 3 basic steps you need to start creating more personal time for yourself without feeling guilty.

Watch the FULL coaching session here: https://3cowmarketing.mykajabi.com/coachingcall Does scheduling every minute of your day feel restrictive and suffocating? It did for April too — until she went through a proven process with me (Charlotte) on a coaching call. I knew this would be powerful to watch so I recorded the entire session for you to watch right now. You'll see April's thoughts change from completely limiting to feeling like she has full control over her day. She created a life that she absolutely loves on the farm, but after years of grinding way, the schedule felt restrictive and limiting. I'm sure you can relate. After our short session, she felt refreshed and ready to take action with scheduling her day with freedom and ease.

Farm Marketing Course Self-Study: https://courses.3cowmarketing.com/farm-marketing-self Book a Free Strategy Session: 3cowmarketing.com/strategy My son is a U.S. Marine. Bootcamp is brutal and when he was first deployed, I struggled with why they train our soldiers in such a harsh way. Later, I discovered the reason and was completely grateful he was prepared and ready for anything. Now I know farming is not the same as Marine Corps Bootcamp, but you do need a similar strength, focus, and consistency in your marketing if you want to survive. And if you're sold out of products right now, I have a strategy for how you can continue marketing in a way that will build relationships and a profitable farm. Listen to this week's episode on How to Continue Marketing When You're Sold Out>

Schedule a FREE 30 min Strategy Session here: 3cowmarketing.com/strategy

Years ago, I was unfulfilled with life.

Life was all work and no play.

It was a constant cycle of waking up, working hard, and hitting the grindstone followed by wine at night.

I'd wake up tired and unsatisfied with where I was and how the farm business was operating.

The profits weren't happening as fast as I wanted and the forever cycle of negative thinking was rampant.

Today on the Profitable Mindset Podcast, I share the 3 Breakthrough Secrets to Getting out of Overwhelm on the Farm.

The best part — there is nothing outside of you that you need to do, buy, or have if you want to feel better.

Once I fully embraced this mindset, everything changed.

A Solution to Feeling Unappreciated and Undervalued Trying to decide if 1-on-1 coaching with Charlotte is right for you? Click here to book a free strategy session: http://3cowmarketing.com/strategy It feels like farmers are overworked and underpaid more than any other industry because I hear it every week on coaching calls. The long hours are hard. It's a thankless job with dirty hands and little help. There are so many things out of their control like the weather, customers and the market. Farmers are feeling it all across the country season-after-season. Feelings of being not enough. Feelings of overwhelm. Feelings of having to prove their value and worth. Feelings of being undervalued. Feelings of being underappreciated. Today on the Profitable Mindset Podcast, I offer a helpful solution that will shift your mindset around any feeling you might be experiencing.

FREE Course here: 3cowmarketing.com/marketingcourse 3cowmarketing.com/free-email I hear this a lot... "All my emails are going to spam." "Are my emails getting blocked for some reason?" "People don't check or open email anymore . . . please help!" Hey, I get your frustration, I do, but there are a few tricks I can teach you that will help you avoid the spam folder. Learning everything there is to know about email marketing can be a full-time job. Today, I'm going to teach you the essentials and basics. And if you're new and just starting out, that's ok too. You'll have everything you need as you embark on the email marketing journey. And it's worth it, trust me. Listen to the full episode here! I want you to truly understand why email marketing is so important and how to avoid spam boxes as much as possible. Since email marketing plays a major role in your farm business, (as it does mine) you won't want to miss this episode!