Profitable Web Designer with Shannon Mattern

By Shannon MatternBusiness Entrepreneurship

Profitable Web Designer with Shannon Mattern episodes

April 12, 2023Web Design Client Strategies from Experts on How to Get More Clients
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
This week I’m sharing the replay of a panel from the Simply Profitable Designer Summit all about getting web design clients!
3 key topics we discuss:
The main opportunities and trends we see in the design industry right now.
What boundaries to set to make projects run smoother and simplify your workload.
Exactly where our clients come from and how we build those relationships to keep our project calendars booked.
We also touch on:
How everyone is self-taught and you don’t need to be an expert with tons of certifications to run a business.
Processes to get clients to follow through with your deadlines.
The normal ebbs and flows of business and how to prepare for them.

When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
1 hr 8 min
April 05, 2023Web Design Clients and What to Do If You Are Not Getting Enough
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
In this week’s episode I’m sharing a live call for Web Designer Academy students about how to get web design clients!
3 key takeaways from this episode:
9/10 times it’s not a tactical problem, it’s a mindset problem - identify your mindtrash and you’ll start seeing results.
How you think in the moments when nothing seems to be working will determine the results you’ll get in the future.
Failure is part of the process. You have to be willing to be bad at first and troubleshoot the process to figure out what’s in your control to fix.
I also share:
The exact questions to ask yourself to identify your mindtrash and also when you don’t close a sale so you can make tweaks for the next time.
Why expecting success without failure will keep you stuck.
How all the reasons you think you’re not getting clients might subtly be affecting the way you market, respond to clients, etc. to work against you.

When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
55 min
March 29, 2023Web Design Industry Keynote on the Current State of the Industry
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
In this week’s episode I’m sharing my keynote presentation from the 2023 Simply Profitable Designer Summit where I reveal 4 shifts we're currently seeing in the web design industry and how you can leverage them! I cover:
Why businesses need websites now more than ever despite a growing number of social media and product sales platforms.
How to calculate value and why value is always more important than price.
Why things that used to work are no longer working (and how that change is your best friend as a web designer).

When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
45 min
March 22, 2023 Taking a Leap of Faith with your Design Skills with Caitlin Harrison EP 31
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
In this week’s episode I’m chatting with Web Designer Academy student Caitlin Harrison about the mindset work that has to happen behind the business!
Caitlin Harrison is a web designer with years of experience in print publication and magazine design. She started Caitlin Harrison Creative in 2020 to find more purpose in her work outside an office and spend more time with her son. After joining the Web Designer Academy in 2021, she now works full time as a web designer and has raised her rates to actually make a sustainable income and profit.
When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
39 min
March 15, 2023Build Your Own Table: Creative Marketing Strategies for Web Designers EP 30
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
Today we're talking about creative marketing strategies web designers can use to build relationships and market to their ideal clients. I talk about:
The different stages of business and what challenges I see web designers face at each level.
The feelings that came up for me around acquiring the Simply Profitable Designer Summit and the responsibility I felt for taking over the experience of attendees.
Why we changed up the format of the summit to better serve our ticket holders.

When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
38 min
March 08, 2023 Web Design Community Success with Kate Who Sold 10k Projects Confidently
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
In this week’s episode I’m chatting with Web Designer Academy student Kate Newnham about seeking support from a mentor to confidently grow your web design business!
Kate Newnham is the owner of Up Designs LA, where she helps health and wellness businesses create professional, memorable, and awe-inspiring online presences that represent their true value so they can help more people live happier, healthier, and longer lives.
"I thought, ‘no one will ever pay 10k for a website.’ But doing it anyway, and then when someone bought it, and two people bought it, was like, ‘oh wow, this is possible!’" - Kate Newnham
When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
37 min
March 01, 2023Web Design Pricing Confidence with Courtney Who Raised Her Rates by 50 Percent
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
In this week’s episode, I’m chatting with Web Designer Academy student Courtney Wilson about how she tailored the WDA curriculum to grow her web design business!
Courtney started her web design business, Moonsoar, with her husband after both got downsized from their jobs within a year of each other. Since then, they have grown a successful web design company through word of mouth and delivering a premium product.
Through her time at the Web Designer Academy, she’s restructured how she offers services and has raised her package prices by 50%!
There’s no right or wrong way to do something; you have to find what you will do consistently and make it your own.
Creating boundaries can serve your clients as well as yourself.
Word of mouth is incredibly powerful. Sometimes the best marketing plan is simply telling people what you do and fostering relationships - eventually, you’ll be top of mind when someone needs your services!

When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
29 min
February 22, 2023Should You Put Your Pricing on Your Website? EP 27
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
This week I’m answering one of the most frequently asked questions I get - should you put your web design pricing on your website?
In this episode I talk all about:
My own personal journey with talking about pricing, starting with deprogramming that employee mindset, packaging my services to not seem “too expensive”, and what ultimately shifted my mindset around raising my prices.
How my low prices were actually repelling the very clients I was trying to attract.
Common reasons people don’t put pricing on their website and what you might believe about your own prices that keeps you undercharging or underselling.
Which philosophy we teach in the Web Designer Academy and why.

When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
34 min
February 15, 2023Web Design Mindset Shift with Lauren Who Built a Sustainable Business
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
In this week’s episode I’m chatting with Lauren Newton about why she decided to invest in her business and how she broke free from the employee mindset!
Lauren has 14 years of web experience, and after 5 years of freelance SEO, she joined the WDA in 2021 to add a secondary web design layer to her business. In the time since she joined, she went from charging $1500 for a month’s work to creating a pricing strategy that was actually sustainable based on her skills!
“Running your own business, in a way, is like buying an IKEA desk and having to put it together with no instructions... Having a program that's there for you is like the instruction manual you need to be successful.” - Lauren Newton
Key takeaways from my chat with Lauren:
Anything you take consistent action on will work. There are a million different ways to tackle a goal, but you need to find what aligns with you.
Impostor syndrome tags along with each new level you reach in your business, but it’s still possible to have a successful web design business with it.
Technology, strategy, and platforms are constantly evolving, which means everyone is winging it. You don’t have to have a massive chart of experience or feel super established to be qualified.

“I had to realize I’m an expert and accept that I know what I’m doing, I’m good at what I do, and I can bring value to people… I am the person I want to be.” - Lauren Newton
When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
32 min
February 08, 20232022 Year In Review: Money Anxiety and a Mindtrash Makeover Part 2 EP 25
👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.
This week we’re wrapping part 2 of my 2022 year in review with a look at how I was my own biggest obstacle!
In this episode I’m digging into:
Why putting so much pressure on myself to replace my husband’s income actually backfired.
How I completely overhauled a side of my business that I wasn’t fully committed AND my branding to as a stress response.
How I “doomscrolled” my way into questioning my business without any evidence of a real problem.
Key lessons I’m taking away from 2022:
When the anxiety and sweaty palms kick in, that’s when it’s time to slow down and look at the big picture rather than get caught up in the details.
Prioritizing my mindset over hustle and numbers not only serves me better, but my students and business as a whole.
Focus on the things that actually bring joy and income, instead of worrying about what other people might think.

When you're ready, here are some ways we can help you with your web design business:
🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.
👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.
1 hr 1 min

About Profitable Web Designer with Shannon Mattern

From the publisher's feed

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong.