Profitable Web Designer with Shannon Mattern

Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

🎁 My listeners get their first month FREE with code SHANNON at⁠ ⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠

──────────────────────────────

If you're listening to this in 2026 and you’re in or near Denver or Atlanta (or willing to travel) I want to make sure you know about Geek Pack IRL - an in-person CEO Day event tour bringing 200 women entrepreneurs together to step out of the day-to-day weeds and spend a full day working on their businesses. 

We're talking workshops, speakers, speed networking, lunch, and the kind of side conversations that can change everything.

 St. Louis already happened - and coming up is Denver in June and Atlanta in September. 

Grab your ticket now at⁠ geekpackinreallife.com⁠ - and then come back here, because what Julia shares in this episode is exactly what you'll be doing in that room.

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Find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands (and what to do instead): ⁠https://webdesigneracademy.com/proposal⁠

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How to Create a Revenue Rhythm Builds a Full Client Pipeline with Julia Taylor

Do you know what you should be doing every single day to bring in your next client? Not someday... right now? 

Julia Taylor, founder and CEO of Geek Pack, built her Revenue Rhythm system after asking a room full of successful entrepreneurs that exact question - and getting no clear answer. In this episode, she shares the whole framework, and Shannon and Julia get real about what's actually worked in their businesses, the hard years they've both navigated, and why in-person connection is becoming the most valuable thing you can invest in.

Whether you're riding the feast-or-famine rollercoaster, watching your referrals slow down, or just realizing that being busy isn't the same as building a pipeline - this conversation will give you a clear, actionable place to start.

What You'll Learn:

Why relying on current clients and referrals alone is riskier than it used to be

The daily, weekly, and monthly Revenue Rhythm that keeps a pipeline full

How to look back at your own revenue history to identify behaviors that actually worked

Why relationship building - not your website - is your most reliable marketing strategy

The "sacred cow" problem and how to let go of what used to work

Why in-person connection may be the most AI-proof business investment right now

Resources Mentioned: 

Geek Pack: ⁠https://geekpack.com⁠ 

Geek Pack IRL Events: ⁠https://geekpackinreallife.com⁠ 

Termageddon: ⁠https://termageddon.com⁠ 

Web Designer Academy Programs: ⁠https://webdesigneracademy.com/programs⁠ 

Next Level Mastermind: ⁠https://webdesigneracademy.com/next-level-mastermind⁠

Related Episodes:

⁠Episode 191: How To Choose the Right Web Design Business Model⁠ - If Julia's revenue rhythm conversation got you thinking about your overall business model, this is the perfect next listen.

⁠Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School⁠ - More on getting out of the day-to-day weeds and building systems that let revenue grow.

⁠Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework⁠ - Once your pipeline is full, make sure you're pricing in a way that makes those relationships worth your time.

About Julia Taylor: Julia Taylor is the founder and CEO of Geek Pack, a community and education platform dedicated to helping women build profitable, successful businesses. Website: ⁠https://geekpack.com⁠

About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries.

The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at ⁠https://shannonmattern.com/package-matrix⁠

For Web Designers: ⁠https://webdesigneracademy.com⁠ 

Instagram: @profitablewebdesigner

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠

──────────────────────────────

If you're listening to this in 2026 and you’re in or near Denver or Atlanta (or willing to travel) I want to make sure you know about Geek Pack IRL - an in-person CEO Day event tour bringing 200 women entrepreneurs together to step out of the day-to-day weeds and spend a full day working on their businesses. 

We're talking workshops, speakers, speed networking, lunch, and the kind of side conversations that can change everything.

 St. Louis already happened - and coming up is Denver in June and Atlanta in September. 

Grab your ticket now at geekpackinreallife.com - and then come back here, because what Julia shares in this episode is exactly what you'll be doing in that room.

──────────────────────────────

Find out the 5 subtle proposal mistakes even experienced web designers make that cost them thousands (and what to do instead): https://webdesigneracademy.com/proposal

──────────────────────────────

How to Create a Revenue Rhythm Builds a Full Client Pipeline with Julia Taylor

Do you know what you should be doing every single day to bring in your next client? Not someday... right now? 

Julia Taylor, founder and CEO of Geek Pack, built her Revenue Rhythm system after asking a room full of successful entrepreneurs that exact question - and getting no clear answer. In this episode, she shares the whole framework, and Shannon and Julia get real about what's actually worked in their businesses, the hard years they've both navigated, and why in-person connection is becoming the most valuable thing you can invest in.

Whether you're riding the feast-or-famine rollercoaster, watching your referrals slow down, or just realizing that being busy isn't the same as building a pipeline - this conversation will give you a clear, actionable place to start.

What You'll Learn:

Why relying on current clients and referrals alone is riskier than it used to be

The daily, weekly, and monthly Revenue Rhythm that keeps a pipeline full

How to look back at your own revenue history to identify behaviors that actually worked

Why relationship building - not your website - is your most reliable marketing strategy

The "sacred cow" problem and how to let go of what used to work

Why in-person connection may be the most AI-proof business investment right now

Resources Mentioned: 

Geek Pack: https://geekpack.com 

Geek Pack IRL Events: https://geekpackinreallife.com 

Termageddon: https://termageddon.com 

Web Designer Academy Programs: https://webdesigneracademy.com/programs 

Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind

Related Episodes:

Episode 191: How To Choose the Right Web Design Business Model - If Julia's revenue rhythm conversation got you thinking about your overall business model, this is the perfect next listen.

Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School - More on getting out of the day-to-day weeds and building systems that let revenue grow.

Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework - Once your pipeline is full, make sure you're pricing in a way that makes those relationships worth your time.

About Julia Taylor: Julia Taylor is the founder and CEO of Geek Pack, a community and education platform dedicated to helping women build profitable, successful businesses. Website: https://geekpack.com

About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries.

The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at https://shannonmattern.com/package-matrix

For Web Designers: https://webdesigneracademy.com 

Instagram: @profitablewebdesigner

Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

🎁 My listeners get their first month FREE with code SHANNON at⁠ ⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠

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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/proposal⁠

Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing

If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options.

In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap. 

Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call. 

Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work.

What You'll Learn:

Why referrals are slowing down and what's really driving it

What a Lead Waterfall is and why time-contained activation events work better than cold outreach

The six missions of Booked Out in 6 and why the order matters

How to shift from cost-based to value-based pricing

How to find your activation event idea by working backwards from your main offer

How to find warm leads hiding in your existing pipeline

Resources Mentioned:

Lead Waterfall Training (May 13, 1 PM ET): ⁠webdesigneracademy.com/waterfall⁠

Tiny Marketing: ⁠tinymktg.com⁠

High-Converting Proposal Template: ⁠webdesigneracademy.com/proposal⁠

Related Episodes:

⁠Episode 189: How To Price Custom Web Design Projects⁠

⁠Episode 183: Pricing Strategy: Inside The Package Matrix Framework⁠

⁠Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School⁠

About Sarah Noel Block:

Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines.

⁠tinymktg.com⁠

About Shannon Mattern:

Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries.

The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at ⁠https://shannonmattern.com/package-matrix⁠

For Web Designers: ⁠webdesigneracademy.com⁠

For Service Providers, Consultants & Agencies: ⁠shannonmattern.com⁠

Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern⁠

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠

──────────────────────────────

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal

Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing

If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options.

In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap. 

Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call. 

Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work.

What You'll Learn:

Why referrals are slowing down and what's really driving it

What a Lead Waterfall is and why time-contained activation events work better than cold outreach

The six missions of Booked Out in 6 and why the order matters

How to shift from cost-based to value-based pricing

How to find your activation event idea by working backwards from your main offer

How to find warm leads hiding in your existing pipeline

Resources Mentioned:

Lead Waterfall Training (May 13, 1 PM ET): webdesigneracademy.com/waterfall

Tiny Marketing: tinymktg.com

High-Converting Proposal Template: webdesigneracademy.com/proposal

Related Episodes:

Episode 189: How To Price Custom Web Design Projects

Episode 183: Pricing Strategy: Inside The Package Matrix Framework

Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School

About Sarah Noel Block:

Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines.

tinymktg.com

About Shannon Mattern:

Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries.

The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at https://shannonmattern.com/package-matrix

For Web Designers: webdesigneracademy.com

For Service Providers, Consultants & Agencies: shannonmattern.com

Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template

March 2026 Income Report: What a $22K Month Really Looked Like

Shannon Mattern and Client Success Coordinator Erica Nash break down the March 2026 numbers honestly: $22,617.87 total inflow, a break-even month, and the real mindset work underneath it all. Revenue came from the Simply Profitable Designer Summit ticket sales ($9,371), Next Level Mastermind renewals, private coaching, and Web Designer Academy payment plans. Total outflow was approximately $21,583.

The bigger story? March was also the month of the 10th annual Simply Profitable Designer Summit (20 speakers, conversion design theme), a new lead magnet launch, a new TikTok account, and the launch of the Pricing Mindset Makeover podcast. Shannon unpacks the pattern she falls into every summit season: expecting immediate Web Designer Academy enrollments from an event that's designed to plant seeds for months to come. She and Erica talk through getting neutral about your numbers, the difference between persistence and powering through, and why you cannot navigate business wobbles alone.

Full episode: https://webdesigneracademy.com/192 | Proposal Template: https://webdesigneracademy.com/template

In This Episode:

March 2026 income breakdown: $22,617.87 total inflow across summit tickets, mastermind renewals, coaching, and WDA payment plans

The QuickBooks vs. YNAB discrepancy and what it teaches about tracking multiple revenue streams

10th annual Simply Profitable Designer Summit recap: conversion design, 20 speakers, the real cost of summit season

Summits plant seeds: why Shannon keeps expecting instant results from an event designed for long-term growth

Persistence vs. powering through, and how to tell the difference when you're in the middle of it

Getting to a "functional level of certainty" during a wobble and the support systems that make it possible

What You'll Learn:

How to look at monthly revenue data without letting one line item hijack your whole perspective

Why Q1 2026 being up 13% over last year tells a different story than a single down month

The difference between marketing that plants seeds and marketing that harvests them... and why the timeline matters

What it looks like to get neutral about your business numbers and make data-driven decisions instead of fear-driven ones

How masterminds, financial strategists, and other support systems give you the perspective your nervous system can't access alone

Why "new levels, same devils" is not a sign of failure, and how to build better systems around your patterns

Resources Mentioned:

Simply Profitable Designer Summit

Next Level Mastermind

Web Designer Academy

Pricing Mindset Makeover Podcast

Related Episodes:

Episode 187: February 2026 Income Report

Episode 187: February 2026 Income Report

Episode 182: January 2026 Income Report

Episode 179: 2025 Year in Review

About Shannon Mattern:

Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom.

For Web Designers: https://webdesigneracademy.com | For Service Providers, Consultants & Agencies: https://shannonmattern.com | Instagram: @profitablewebdesigner | @shannonlmattern

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template

March 2026 Income Report: What a $22K Month Really Looked Like

Shannon Mattern and Client Success Coordinator Erica Nash break down the March 2026 numbers honestly: $22,617.87 total inflow, a break-even month, and the real mindset work underneath it all. Revenue came from the Simply Profitable Designer Summit ticket sales ($9,371), Next Level Mastermind renewals, private coaching, and Web Designer Academy payment plans. Total outflow was approximately $21,583.

The bigger story? March was also the month of the 10th annual Simply Profitable Designer Summit (20 speakers, conversion design theme), a new lead magnet launch, a new TikTok account, and the launch of the Pricing Mindset Makeover podcast. Shannon unpacks the pattern she falls into every summit season: expecting immediate Web Designer Academy enrollments from an event that's designed to plant seeds for months to come. She and Erica talk through getting neutral about your numbers, the difference between persistence and powering through, and why you cannot navigate business wobbles alone.

Full episode: https://webdesigneracademy.com/192 | Proposal Template: https://webdesigneracademy.com/template

In This Episode:

March 2026 income breakdown: $22,617.87 total inflow across summit tickets, mastermind renewals, coaching, and WDA payment plans

The QuickBooks vs. YNAB discrepancy and what it teaches about tracking multiple revenue streams

10th annual Simply Profitable Designer Summit recap: conversion design, 20 speakers, the real cost of summit season

Summits plant seeds: why Shannon keeps expecting instant results from an event designed for long-term growth

Persistence vs. powering through, and how to tell the difference when you're in the middle of it

Getting to a "functional level of certainty" during a wobble and the support systems that make it possible

What You'll Learn:

How to look at monthly revenue data without letting one line item hijack your whole perspective

Why Q1 2026 being up 13% over last year tells a different story than a single down month

The difference between marketing that plants seeds and marketing that harvests them... and why the timeline matters

What it looks like to get neutral about your business numbers and make data-driven decisions instead of fear-driven ones

How masterminds, financial strategists, and other support systems give you the perspective your nervous system can't access alone

Why "new levels, same devils" is not a sign of failure, and how to build better systems around your patterns

Resources Mentioned:

Simply Profitable Designer Summit

Next Level Mastermind

Web Designer Academy

Pricing Mindset Makeover Podcast

Related Episodes:

Episode 187: February 2026 Income Report

Episode 187: February 2026 Income Report

Episode 182: January 2026 Income Report

Episode 179: 2025 Year in Review

About Shannon Mattern:

Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom.
For Web Designers: https://webdesigneracademy.com | For Service Providers, Consultants & Agencies: https://shannonmattern.com | Instagram: @profitablewebdesigner | @shannonlmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠

──────────────────────────────

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template

How To Choose the Right Web Design Business Model

After the Simply Profitable Designer Summit, one question kept coming up: which web design business model is right for me? In this solo episode, Shannon Mattern gives you the honest answer... and it's probably not what you expect.

Every model works. Traditional projects, productized services, VIP days, subscriptions, template shops. None of them are broken. 

But no model is subconscious-proof. You bring your patterns, your fears, and your blind spots into every model you choose. And if you're switching models to avoid your challenges instead of aligning with your vision and goals, you'll keep hitting the same wall, just with different wallpaper.

Get the full show notes at https://webdesigneracademy.com/191

In This Episode

Why there's no "right" business model... only the right one for you

Deep dive into traditional web design projects: freedom, flexibility, and what it really requires

Productized services: why 80% of your job becomes marketing and sales

VIP days and one week websites: what makes them succeed and what makes them fail

The myth that cheaper prices are easier to sell

The three ways to work with Shannon regardless of what model you're running

What You'll Learn

How to recognize when you're choosing a business model to avoid challenges instead of align with your goals

The mindset and identity shifts that make any web design business model work

Why switching models costs you more time and money than solving the real problem

How to evaluate your current model through the lens of your strengths and blind spots

What the traditional web design project model really requires (and why it's more profitable than you think)

Resources Mentioned

Web Designer Academy: https://webdesigneracademy.com/web-designer-academy-program-reg

Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind

90-Day Shift Private Coaching: https://webdesigneracademy.com/private-coaching/

Book a Discovery Call: https://webdesigneracademy.com/calendar

Related Episodes

Episode 183: Pricing Strategy: Inside The Package Matrix Framework

Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School

Episode 189: How To Price Custom Web Design Projects with Shannon Mattern

About Shannon Mattern

Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.

Website: webdesigneracademy.com

For Service Providers: shannonmattern.com

Instagram: @profitablewebdesigner

TikTok: @profitablewebdesigner

YouTube: @profitablewebdesigner

LinkedIn: shannonmattern

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠

──────────────────────────────

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template

How To Choose the Right Web Design Business Model

After the Simply Profitable Designer Summit, one question kept coming up: which web design business model is right for me? In this solo episode, Shannon Mattern gives you the honest answer... and it's probably not what you expect.

Every model works. Traditional projects, productized services, VIP days, subscriptions, template shops. None of them are broken. 

But no model is subconscious-proof. You bring your patterns, your fears, and your blind spots into every model you choose. And if you're switching models to avoid your challenges instead of aligning with your vision and goals, you'll keep hitting the same wall, just with different wallpaper.

Get the full show notes at https://webdesigneracademy.com/191

In This Episode

Why there's no "right" business model... only the right one for you

Deep dive into traditional web design projects: freedom, flexibility, and what it really requires

Productized services: why 80% of your job becomes marketing and sales

VIP days and one week websites: what makes them succeed and what makes them fail

The myth that cheaper prices are easier to sell

The three ways to work with Shannon regardless of what model you're running

What You'll Learn

How to recognize when you're choosing a business model to avoid challenges instead of align with your goals

The mindset and identity shifts that make any web design business model work

Why switching models costs you more time and money than solving the real problem

How to evaluate your current model through the lens of your strengths and blind spots

What the traditional web design project model really requires (and why it's more profitable than you think)

Resources Mentioned

Web Designer Academy: https://webdesigneracademy.com/web-designer-academy-program-reg

Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind

90-Day Shift Private Coaching: https://webdesigneracademy.com/private-coaching/

Book a Discovery Call: https://webdesigneracademy.com/calendar

Related Episodes

Episode 183: Pricing Strategy: Inside The Package Matrix Framework

Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School

Episode 189: How To Price Custom Web Design Projects with Shannon Mattern

About Shannon Mattern

Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.

Website: webdesigneracademy.com

For Service Providers: shannonmattern.com

Instagram: @profitablewebdesigner

TikTok: @profitablewebdesigner

YouTube: @profitablewebdesigner

LinkedIn: shannonmattern

Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠

──────────────────────────────

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template

You're Not Bad With Money: Taxes and Financial Empowerment for Web Designers with Hannah Cole of Sunlight Tax

If you've ever felt like money stuff just isn't for you, or you avoid your bookkeeping because what if it's bad... this episode is going to change how you see your business finances. Hannah Cole is an artist, a tax expert, and the founder of Sunlight Tax, and her approach to financial empowerment is unlike anything most creative entrepreneurs have heard before.

Shannon and Hannah dig into why so many creative women feel like their businesses aren't legitimate, what you're really missing when you only hire an accountant for tax prep, and the surprising ways the tax code is designed to help your business grow. This one goes deep on worthiness, financial confidence, and what it means to take up financial space as a woman in business.

Listen now: https://webdesigneracademy.com/190

Package Matrix™ Template: https://webdesigneracademy.com/template

In This Episode:

Why creative entrepreneurs feel like their businesses aren't "legitimate" (and how to stop letting that hold you back)

What you're missing when you only hire an accountant for tax prep vs. real financial support

How the tax code rewards self-employed people for investing in their businesses

Quarterly taxes explained: why they catch so many designers by surprise and what to do about it

The worthiness work around charging more and taking up financial space as a creative woman

Why being "scrappy" has a real opportunity cost and when to just hire the help

What You'll Learn:

The difference between tax prep and actual tax planning (and what you're missing out on)

Why bookkeeping for self-employed people exists to give you tax breaks, not punish you

How to set up quarterly tax systems so you're never blindsided

The real opportunity cost of DIYing your finances vs. investing in the right support

What it means to feel worthy of financial knowledge and growth as a creative woman

Why growing your revenue and your tax rate is actually cause for celebration

Resources:

Free Visual Guide to Designer's Tax Deductions

Taxes for Humans Book

Money Bootcamp

5 Subtle Proposal Mistakes Costing Web Designers Thousands

Web Designer Academy

Related Episodes:

Episode 139: 13 Money Myths Keeping Web Designers Under-Earning with Financial Coach Gina Knox

Episode 167: Rewire Your Brain & Reframe Your Beliefs with Reha Zamani

Episode 171: From Corporate Burnout To Web Design Business Success with Amber Jones

About Hannah Cole:

Hannah Cole is an artist, tax expert, and founder of Sunlight Tax, specializing in empowering creative entrepreneurs with accessible tax education. She is the author of Taxes for Humans and creator of Money Bootcamp. https://sunlighttax.com

About Shannon Mattern:

Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.

For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmatternFor Service Providers, Consultants & Agencies: shannonmattern.com

Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template

You're Not Bad With Money: Taxes and Financial Empowerment for Web Designers with Hannah Cole of Sunlight Tax

If you've ever felt like money stuff just isn't for you, or you avoid your bookkeeping because what if it's bad... this episode is going to change how you see your business finances. Hannah Cole is an artist, a tax expert, and the founder of Sunlight Tax, and her approach to financial empowerment is unlike anything most creative entrepreneurs have heard before.

Shannon and Hannah dig into why so many creative women feel like their businesses aren't legitimate, what you're really missing when you only hire an accountant for tax prep, and the surprising ways the tax code is designed to help your business grow. This one goes deep on worthiness, financial confidence, and what it means to take up financial space as a woman in business.

Listen now: https://webdesigneracademy.com/190

Package Matrix™ Template: https://webdesigneracademy.com/template

In This Episode:

Why creative entrepreneurs feel like their businesses aren't "legitimate" (and how to stop letting that hold you back)

What you're missing when you only hire an accountant for tax prep vs. real financial support

How the tax code rewards self-employed people for investing in their businesses

Quarterly taxes explained: why they catch so many designers by surprise and what to do about it

The worthiness work around charging more and taking up financial space as a creative woman

Why being "scrappy" has a real opportunity cost and when to just hire the help

What You'll Learn:

The difference between tax prep and actual tax planning (and what you're missing out on)

Why bookkeeping for self-employed people exists to give you tax breaks, not punish you

How to set up quarterly tax systems so you're never blindsided

The real opportunity cost of DIYing your finances vs. investing in the right support

What it means to feel worthy of financial knowledge and growth as a creative woman

Why growing your revenue and your tax rate is actually cause for celebration

Resources:

Free Visual Guide to Designer's Tax Deductions

Taxes for Humans Book

Money Bootcamp

5 Subtle Proposal Mistakes Costing Web Designers Thousands

Web Designer Academy

Related Episodes:

Episode 139: 13 Money Myths Keeping Web Designers Under-Earning with Financial Coach Gina Knox

Episode 167: Rewire Your Brain & Reframe Your Beliefs with Reha Zamani

Episode 171: From Corporate Burnout To Web Design Business Success with Amber Jones

About Hannah Cole:

Hannah Cole is an artist, tax expert, and founder of Sunlight Tax, specializing in empowering creative entrepreneurs with accessible tax education. She is the author of Taxes for Humans and creator of Money Bootcamp. https://sunlighttax.com

About Shannon Mattern:

Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.

For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmatternFor Service Providers, Consultants & Agencies: shannonmattern.com