In this episode of the Profits with Pajak,47 at 47 series, John and his daughter Claire unpack a powerful truth that changed everything: profit isn’t a luxury... It's a lifeline. John shares raw lessons from the early days of Johnny Boy Lawn Care, including how guilt, assumptions, and bad math nearly broke him. A surprising story about paintball supplies and a coaching client afraid to raise prices helps drive home the difference between price and value.

If you’ve ever felt bad about charging what you’re worth, this episode will reframe your mindset and help you build a business that lasts.

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