No-one attributed more importance to naming the baby than Laurence Sterne's Walter Shandy but his attempts to ensure his son's future success came to naught and all because he couldn't get his trousers on. As the 2016 list of top baby names is revealed to a waiting world, Sophie Coulombeau explores literary archives to uncover the true story of What's In a Name? Just the fears, hopes and frustrations, ambitions and proclivities of British society over the centuries.