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Hey friends! Does Pinterest sometimes feel like just another social media platform you have to keep up with? I'm here to tell you this: it's so much more than that. Pinterest is a powerful search engine, much like Google and by leveraging your Pinterest strategy, you could potentially be bringing tons of traffic to your website.
That's why I wanted to bring on Diana Keeler. Diana has worked for and contributed to some of the biggest editorial outlets in the world and now works with retailers and editors to capture the attention of new readers and potential buyers on Pinterest.
Today Diana and I talk about playing the long game of Pinterest. We talk about everything from how to get started, why you need to optimize your pins and keywords and what tools to use to create a consistent pinning strategy. We also chat about the Verified Merchant Program that Pinterest recently rolled out and why you should consider investing in advertising on Pinterest.
If you're ready to up your Pinterest strategy or want to learn how to bring over more people to your website from Pinterest then this is the episode for you!
ON TODAY'S EPISODE:
For full show notes and resources, head to: bit.ly/PTPEp162
Small Wins Lead to Big Wins
Building a business is a long game, won with patience, fortitude, intentional decisions and passion.
Slow sustainable growth is how strong businesses are built and we want to help you get there.
Join Proof to Product Labs, our new community experience OPEN NOW!
SUBSCRIBE
To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
Hey friends! Did you know that when someone lands on your website you only have 5 seconds to capture their attention? That's not a lot of time, so I wanted to bring on an expert to help you better understand how you can maximize those 5 seconds and get people to stick around longer.
Whether you've been in business for many years or are just getting started you're in for a treat with this guest, Jessica Freeman. Jessica Freeman is the founder of Jess Creatives. She is a web designer, tech strategist, and an expert in all things SEO and website optimization. Jessica is someone who has a wealth of knowledge in this field and has been a huge help to me and my business for the last five years.
She shares so much helpful insight today about leveraging keywords for SEO (including how to research keywords and where to put them on your website). We talk about the mistakes many business owners make on their websites so you know exactly what to avoid!
We chat about everything from navigation bars and product thumbnails to her thoughts on using carousel images. She also shares tools you can use for research and analyzing your audience's behavior. Be sure to stick around to the end to hear the three takeaways that I want you to get from this episode!
ON TODAY'S EPISODE:
For full show notes and resources, head to: bit.ly/PTPEp161
Small Wins Lead to Big Wins
Building a business is a long game, won with patience, fortitude, intentional decisions and passion.
Slow sustainable growth is how strong businesses are built and we want to help you get there.
Join Proof to Product Labs, our new community experience OPEN NOW!
SUBSCRIBETo subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
Splitting your company into two sister brands is not for everyone. However, it could be an option for you if you are finding yourself with very different product offerings (and a discrepancy in exactly who you're targeting). That was the case for today's guest, Stephanie Clarke.
Some of you might remember Stephanie as she's been on the podcast before. If you need a refresher, make sure to go back and listen to Episode 21 where we talked about how she's built her team and her packaging solutions. Stephanie is the founder of two sister brands, Dahlia Press and Chloe Clarke Paper. Dahlia Press is her wholesale and direct to consumer business and her new brand, Chloe Clarke Paper was created for custom work such as wedding invitations and branding projects.
In this episode, you'll get to hear her story of what inspired her to split her company into two different brands. This has been a great move for Stephanie both personally and professionally and she shares how it's improved the quality of her life and business.
Stephanie gives us insight into what she did to make this dream a reality including who she leaned on for support during this transition and the things she did to make it go as smoothly as possible. If this is something you've been considering for your business, you'll want to listen closely as she shares her advice on moving forward with this transition.
ON TODAY'S EPISODE:
For full show notes and resources, head to bit.ly/PTPEp160
Small Wins Lead to Big Wins
Building a business is a long game, won with patience, fortitude, intentional decisions and passion.
Slow sustainable growth is how strong businesses are built and we want to help you get there.
Join Proof to Product Labs, our new community experience OPEN NOW!
SUBSCRIBETo subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
Small Wins Lead to Big Wins
Building a business is a long game, won with patience, fortitude, intentional decisions and passion.
Slow sustainable growth is how strong businesses are built and we want to help you get there.
Join Proof to Product Labs, our new community experience OPEN NOW!
SUBSCRIBE
To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
Slow and steady growth is how strong businesses are built. This is something that I strongly believe and is exactly what today's guest, Stephanie Harvey has done as she has grown her business.
Stephanie Harvey is the artist and entrepreneur behind exit343design. She's a Paper Camp alumni who's been in the business since falling in love with screen printing during college in 2007. What first started as a passion project and side hustle evolved into her full-time gig after a 10 year slow and organic growth.
She and I dive deep into the marketing strategies she uses to nurture the retail and wholesale sides of her business including how she leverages email and why she's gotten into blogging.
We also explore why she's building an operations manual to document the systems and processes within her business. You'll get to hear what tools she recommends for building these systems and how she uses them to set up her processes. Stephanie also shares what she wishes she knew before starting her business and why it's important to be frugal, but not cheap when making investments into your business.
ON TODAY'S EPISODE:
For full show notes and resources, head to: bit.ly/PTPEp158
Small Wins Lead to Big Wins
Building a business is a long game, won with patience, fortitude, intentional decisions and passion.
Slow sustainable growth is how strong businesses are built and we want to help you get there.
Join Proof to Product Labs, our new community experience OPEN NOW!
SUBSCRIBE
To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes.
Have you ever come home from a long day at your corporate job and realized like, "Okay, so my job is feeding my family, but definitely not my soul." What do you do? Well, today's Proof to Product guest is telling us how she figured it out. By age 28, Nicole Walters was a highly-paid executive at a Fortune 500 company, managing multibillion dollar accounts, but something wasn't right. So Nicole quit her corporate job, and she made waves when she quit in front of 10,000 people while live streaming on Periscope. She went on to open her own private business and product development consulting firm, The Monetized Life.
As Nicole's audience ramped up so did her revenue—she made $11,000 in the first three weeks of working with small business clients full time. Now, when she's not hanging out with her husband and their three foster kids, she shares her secrets to earning "passive income" with other entrepreneurs through her wildly popular online course, 1K1Day. "I teach people how to add commas to their bank accounts," says Nicole. "They learn that they don't have to trade time for money."
On today's episode, Nicole and I sit down to talk about common mistakes she sees eager entrepreneurs making and why old school sales strategies still work. We also talk about why you can't rely solely on social media for sales, the importance of having multiple revenue streams and why you need to treat your business like a business from day one.
ON TODAY'S EPISODE:
For full show notes and resources, head to https://bit.ly/FromtheArchives
SUBSCRIBETo subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes.
When we first start our businesses, more often than not, we don't have the big picture idea of what our brand or business will look like down the road. So many of us embark on this so-called maker's journey, where we truly discover our strengths, opportunities, and long term vision for our business. Lucky for us, one of our talented Paper Camp alumni, Genesis Duncan of Graphic Anthology, is joining us today on Episode 138 of Proof to Product to share her experience and advice for other makers on the path.
Based in Portland, Oregon, Genesis started Graphic Anthology in 2010 with just three art prints and an Etsy shop. Almost a decade later, her product line has grown to include a wide range of greeting cards and gift items that focus on joy, simplicity, and strengthening relationships with those you love most.
Today's episode is a powerful one and I know it will resonate with many of you. We talk about how Genesis started her business as a creative outlet and hobby, and why she had to shift her mindset and step into her role and title as an entrepreneur and business owner. Genesis also shares how adding a line of Spanish greeting cards was not only beneficial to her business, but also her personal development.
ON TODAY'S EPISODE:
For full show notes and resources, head to https://bit.ly/FromtheArchives
SUBSCRIBETo subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes.
Today we have a great episode in store for you with guest Jeanetta Gonzales, a Los Angeles-based graphic designer, and illustrator. Jeanetta began her career as a graphic designer working for corporate companies such as WedMD, Mattel and The Disney Store. She later parlayed her digital and fine art skills into surface design working as a textile designer and style guide designer for consumer products and creating illustrations and art that she licenses to manufacturers for products sold online and in major retail stores. On top of all of this, Jeanetta also runs her own online store where she sells her art on print items, mugs, fabric, home decor items and more.
On today's episode, Jeanetta shares her experience with licensing and tells us why you have to be in it for the long game. We talk about why relationships are so important in business, why it's necessary to create art and products with a unique point of view, and her goal to spread joy through a variety of creative means.
ON TODAY'S EPISODE:
For full show notes and resources, head to https://bit.ly/FromtheArchives
SUBSCRIBETo subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
Hey friends! Are you making sure to pay yourself for your work? There's often a big misconception that only new business owners struggle with how to pay themselves for their time, effort and expertise. However, it's no secret that both new and experienced entrepreneurs run into this problem from time to time.
I wanted to make things a little easier for you so in this episode I shared two simple strategies for how to pay yourself based on where you're at in your business. You'll hear why you need to pay yourself, how to choose a format of payment that works for you and why you should get on a payment schedule. I also explored why you should keep it simple (and automate where possible), the importance of revisiting your numbers as things change and of course, why you should seek advice from a CPA or financial planner.
ON TODAY'S EPISODE:
For full show notes and resources, head to: bit.ly/PTPEp157
Small Wins Lead to Big Wins
Building a business is a long game, won with patience, fortitude, intentional decisions and passion.
Slow sustainable growth is how strong businesses are built and we want to help you get there.
Join the wait list for Proof to Product Labs, our new group coaching experience coming soon!
SUBSCRIBE
To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
Hey friends! Are you ready to get back time in your business to work on the projects and tasks that you really love? The ones that will help you to move the needle further toward your goal?
If you've been busy doing all of the things then you might be wondering if now is the right time to hire in your business. That's why I brought on Natalie Gingrich from The Ops Authority. Natalie has been in operations for two decades and now she helps online business owners with support and strategy for the operational side of their business.
We get into everything you could possibly want to know about the best hiring practices. She shares how you'll know when is the right time to hire and how you can get crystal clear on the job you're looking to hire for. Natalie explains why this is critical and how an application is a key component in finding the right team member for the role.
She and I discuss how to measure the value that team members are adding to your business. She also discusses why you'll want to invest a good amount of time in hiring to avoid mishaps like turnover or unrealistic expectations on either side of the hiring process.
This episode is packed with so much hiring wisdom so grab a notebook, listen closely and be sure to download Natalie's free hiring guide for the next time you're looking to outsource in your business.
ON TODAY'S EPISODE:
For full show notes and resources, head to bit.ly/PTPEp156
Small Wins Lead to Big Wins
Building a business is a long game, won with patience, fortitude, intentional decisions and passion.
Slow sustainable growth is how strong businesses are built and we want to help you get there.
Join Proof to Product Labs, our new community experience OPEN NOW!
SUBSCRIBETo subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.
WRITE A REVIEWWriting a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.
FOLLOW PROOF TO PRODUCTFollow Proof to Product on Instagram for the latest updates.
JOIN OUR EMAIL LISTIf you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.
SHAREBe sure to share Proof to Product with all of the product based business owners that you know!
ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
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