Proof to Product

By Katie HuntBusiness Entrepreneurship Arts Design

Proof to Product episodes

November 28, 20255 Days of Deals | LABS Annual Membership
Day 5 Deal: Labs Annual Membership with recurring discount!

$799 per year for as long as you're a member!

http://prooftoproduct.com/bfdeals

____________

Our biggest sale of the year is happening this week! 5 days. 5 Deals.

Each day brings an exclusive offer available for just 24 hours.

Mon, Nov 24: Retailer Roundtable interview series for just $17!

Tues, Nov 25: Paper Camp early access & extended payment plan!

Wed, Nov 26: Production Planner & Profitability Calculator Bundle

Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign

Fri, Nov 28: LABS Annual Membership with recurring discount!

ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.

Apply here: http://prooftoproduct.com/ab-application

Once the deal is gone, it's gone.

Make sure to grab them before time runs out! http://prooftoproduct.com/bfdeals
10 min
November 27, 20255 Days of Deals | Live Workshop: 3 Day Sales Campaign
Day 4 Deal: Live Workshop: 3 Day Sales Campaign

http://prooftoproduct.com/bfdeals

____________

Our biggest sale of the year is happening this week! 5 days. 5 Deals.

Each day brings an exclusive offer available for just 24 hours.

Mon, Nov 24: Retailer Roundtable interview series for just $17!

Tues, Nov 25: Paper Camp early access & extended payment plan!

Wed, Nov 26: Production Planner & Profitability Calculator Bundle

Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign

Fri, Nov 28: LABS Annual Membership with recurring discount!

ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.

Apply here: http://prooftoproduct.com/ab-application

Once the deal is gone, it's gone.

Make sure to grab them before time runs out! http://prooftoproduct.com/bfdeals
5 min
November 26, 20255 Days of Deals | Production Planner & Profitability Calculator
Day 3 Deal: Production Planner & Profitability Calculator Bundle

Both tools for only $79 (normally $149)

http://prooftoproduct.com/bfdeals

____________

Our biggest sale of the year is happening this week! 5 days. 5 Deals.

Each day brings an exclusive offer available for just 24 hours.

Mon, Nov 24: Retailer Roundtable interview series for just $17!

Tues, Nov 25: Paper Camp early access & extended payment plan!

Wed, Nov 26: Production Planner & Profitability Calculator Bundle

Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign

Fri, Nov 28: LABS Annual Membership with recurring discount!

ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.

Apply here: http://prooftoproduct.com/ab-application

Once the deal is gone, it's gone.

Make sure to grab them before time runs out! http://prooftoproduct.com/bfdeals
8 min
November 25, 20255 Days of Deals | Paper Camp
Day 2 Deal: Pre-Register for Paper Camp

Early Access to Module 1

Guaranteed Spot in Paper Camp (March 2026)

Extended Payment Plan Option

http://prooftoproduct.com/bfdeals

____________

Our biggest sale of the year is happening this week! 5 days. 5 Deals.

Each day brings an exclusive offer available for just 24 hours.

Mon, Nov 24: Retailer Roundtable interview series for just $17!

Tues, Nov 25: Paper Camp early access & extended payment plan!

Wed, Nov 26: Production Planner & Profitability Calculator Bundle

Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign

Fri, Nov 28: LABS Annual Membership with recurring discount!

ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.

Apply here: http://prooftoproduct.com/ab-application

Once the deal is gone, it's gone.

Make sure to grab them before time runs out! http://prooftoproduct.com/bfdeals
9 min
November 24, 20255 Days of Deals | Retailer Roundtable Interviews
Day 1 Deal: Retailer Roundtable Interview Series for $17

http://prooftoproduct.com/bfdeals

____________

Our biggest sale of the year is happening this week! 5 days. 5 Deals.

Each day brings an exclusive offer available for just 24 hours.

Mon, Nov 24: Retailer Roundtable interview series for just $17!

Tues, Nov 25: Paper Camp early access & extended payment plan!

Wed, Nov 26: Production Planner & Profitability Calculator Bundle

Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign

Fri, Nov 28: LABS Annual Membership with recurring discount!

ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.

Apply here: http://prooftoproduct.com/ab-application

Once the deal is gone, it's gone.

Make sure to grab them before time runs out! http://prooftoproduct.com/bfdeals
5 min
November 22, 2025 5 Days of Deals is Coming
Hey friend, I hope you're having a wonderful weekend.

I know you don't normally hear from me on the weekend, but I wanted to pop into your feed today with a quick heads up about something fun that we're bringing back this year. It's called the 5 Days of Deals.

If you are new around here, last year we did something that we rarely do. We ran five straight days of deals on a variety of our programs and tools over Black Friday week, and it was a huge hit. So we're doing it again this year.

Tune in to learn how it works and head to http://prooftoproduct.com/bfdeals to see all of the deals we will be offering!
5 min
November 18, 2025 420 | Communicating Your Holiday Shipping Deadlines with Katie Hunt
I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to make it tactical and actionable for you.
I want to talk about setting your holiday shipping deadline and where you should be updating your website to reflect the shipping deadlines. This is something we're talking about in depth in our LABS program.
If you're looking for further support in your business, check out our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!
REQUEST YOUR INVITATION
You can view full show notes and more at http://prooftoproduct.com/420
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
8 min
November 11, 2025 419 | How To Create Your Own Gift Guide and Boost Holiday Sales with Katie Hunt
One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest times of year for product-based business owners.
Today, I want to talk about one really powerful marketing strategy that often gets overlooked, but it's a good way to help drive sales for Q4.
That strategy is being your own gift guide.
I think there's a misconception for smaller product brands that big media or working with influencers on their product roundups is the only way to get more eyes on your products. While yes, these are good options and you can and should be pitching yourself to these opportunities, getting placement in larger media isn't the only way to shine a spotlight on your product.
In fact, you can create your own gift guide experience and you can do this on your website, through your email list, across wholesale and retail channels.
It's all done in the name of making it easier for your customers to purchase from you. So I'm going to walk you through how to do this, including how to set up your gift guide collections on Faire and Shopify, how to create emails that highlight those products, and how you can collaborate with other like-minded brands to expand your reach of your gift guide and perhaps share theirs too.
Today's episode is brought to you by our Proof to Product resource library. It's where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.
GET FREE ACCESS
You can view full show notes and more at http://prooftoproduct.com/419
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
18 min
November 04, 2025 418 | Expanding into Tabletop Products with Alyson O'Connor, Rust Belt Love
Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business.
When we run these experiments, sometimes we have to adjust our thinking and our normal processes to make it happen.
That's what we're talking about today: taking risks, experimenting, and releasing a new product category during an off-cycle season.
Today's interview is with Alyson O'Connor of Rust Belt Love.
Frankly, it's your permission slip to lean into the things that you're excited about, even when it doesn't feel like the timing is right.
Alyson is an Advisory Board member, and I invited her on today because she recently launched a brand new tabletop collection. Think paper placemats, napkin rings, and table tents. These products are available now, just in time for the holiday season.
We talk about where her inspiration for this collection came from, what it took to get this product to market, and the logistics of quickly launching. We talk about the easy things and the more difficult parts of this process, and the perks of her having manufacturing in-house. We talked a lot about her manufacturing processes and how this has changed over her 15-year career in this business.
So if you're just getting started, this is going to be really enlightening for you to hear how they've done things both in-house and also outsourced.
Alyson also reflects in this episode on her 15 years in business, the evolving landscape of wholesale, the pricing and margin challenges that are unique to this season, and the importance of staying agile, especially during uncertain times like we're in right now.
Today's episode is brought to you by our Proof to Product resource library. It's where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.
GET FREE ACCESS
You can view full show notes and more at http://prooftoproduct.com/418
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
34 min
October 28, 2025 417 | 8 Ways to Prepare for the Holiday Sales Season Now with Katie Hunt
Today, we're talking about getting your website ready for the biggest sales season of the year Q4.
I know this time of year can feel super hectic. Between prepping for holiday markets and promotions, fulfilling orders, and managing inventory, the last thing you want to do is lose sales because of a preventable website issue or overlooking something that you hadn't really been paying attention to. So today, I'm walking you through a quick checklist to make sure that your online store is buttoned up and ready to handle the traffic and the sales, and any last-minute shoppers that are headed your way.
Before we jump in, I wanted to let you know that our LABS community just got a major glow-up. We switched platforms and have some major upgrades coming to the program. More community connections with businesses at a similar level. More support from industry experts, plus experimentations and case studies, so that you can truly see what is working for other product-based business owners and how to apply similar strategies to your business.
REQUEST YOUR INVITATION
You can view full show notes and more at http://prooftoproduct.com/417
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
16 min

About Proof to Product

From the publisher's feed

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!

Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.

If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.

Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.

Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources