Learn from San Diego real estate & property management expert about Snapchat
Learn from Salvatore Friscia about Snapchat and the benefits of branding yourself an expert & creating a personal image that is real and approachable.
Â
You'll Learn...
02:09Â Being innovative helped him get mentioned in a Zillow article
03:02Â Marketing power and attention brought by being one of the first in his niche
03:17Â Snapchat = Sexting? How social platforms evolve for business use
04:39Â Gary V pushes it
04:55Â What Snapchat is (in a way that actually makes sense).
06:24Â You're own personal reality show
06:37Â Have the intention to make it enticing and fun
07:27Â Salvatore's "winning recipe" for social media
09:00Â Why the 24hrs shelf-life is a benefit and is attractive
09:44Â Importance of transparency in showing continuity throughout your actual day.
11:13Â Stop trying to just be "professional" be real & relatable.
12:09Â How Snapchat trumps other platforms - less followers, but higher engagement.
12:38Â How Salvatore makes Snapchat and other social media fit into his day.
13:58Â The concern of "will people find your life interesting"
15:09Â Salvatore has others help him snap even during the interview
15:51Â Just showcase your actual day, your real life.
16:39Â How to get Snapchat followers.
18:23Â Who follows Salvatore on Snapchat & does he get business from it?
19:14Â How did he get featured on Zillow?
20:18Â Be real - Snapchat is about reality - how it compares with Instagram
21:52Â Have an intention, a purpose of benefitting your brand
23:57Â Want to get good at video? Snapchat is a safe place to start.
26:01Â Why we started our own Social Platform #DoorGrowClub for Property Management Entrepreneurs to connect.
27:16Â Repurpose your content! Download the Story then push it elsewhere.Â
Tweetables
"In property management, we're typically slower to catch on to trends than some of the other industries"
"The winning recipe is to have multiple social channels that all push people towards your favorite channel that leverages video."
"Snapchat is an opportunity for you to bring reality to the property management industry and create trust"
"You can fake things on Instagram, but Snapchat is real."
Resources
Salvatore's Company: http://SDPmanagement.com
Snapchat: http://www.snapchat.com/
#DoorGrowClub http://doorgrowclub.com
Â