Luke Paverd, the recently named chief operating officer of the PropTech Group, chats with Momentum Media's Grace Ormsby for the latest episode of REB's Proptech Pulse.

Luke tells the tale of how his brainchild start-up came to life before giving us an inside look at how a customer relationship management (CRM) system can be tailored for the specific needs and goals of any business and its stakeholders. He also shares his belief that digitisation alone is not enough to deliver customer-centric services and delves into how integrating a purpose-built CRM into business processes can provide a seamless end-to-end experience not just for real estate professionals, but for customers as well.

In this episode, you will hear:

• Why it's vital to provide an integrated and holistic digital solution to agents and their clients
• How to choose the right CRM solution for your business
• The ways technology will transform as the real estate industry evolves

To learn more about the Proptech Group and its suit of technological offerings, make sure to check them out at proptechgroup.io Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.