Prospecting, nurturing leads, and managing customer relationships – new tools are set to shake up how real estate professionals manage all these tasks.

On this episode of Proptech Pulse, REB's Juliet Helmke is joined by Seth Watts, co-founder of CampaignAgent, who recently took home the prestigious honour of being named AI Leader of the Year - Enterprise, at the inaugural Australian AI Awards.

Known for his presentations as the AI Guy, which help real estate professionals prepare for coming tech changes in the real estate space, Seth talks about the techniques he believes agents should employ to stay ahead of the curve.

As the AI landscape continues to evolve, Seth encourages a bottom-up approach to AI adoption, advocating for experimentation and problem-solving at the individual level. The duo discuss whether current perceptions of this technology match with their practical applications in reality, and how tech is likely to shake up the industry in 2025.