Matt McGown, the regional product and marketing officer for Reapit Australia and New Zealand, chats with Momentum Media's Grace Ormsby for the latest episode of REB's Proptech Pulse. With artificial intelligence (AI) inevitably set to change the real estate industry landscape, Matt calls for a reframing of how the sector views the tech's integration into business operations and explains why AI adoption should be perceived as a liberation from tasks weighing down agents rather than a takeover of the machines. The duo also discuss how the uptake in AI has increased in recent times and unpack why improving business capabilities with the right tech can help put a business ahead of the industry pack.

In this episode, you will hear:

• What questions firms should be asking about AI adoption
• How to successfully integrate technology into your business processes to secure "wins"
• Why an AI strategy should be on every business' to-do list

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