Ahead of REB REInnovate Melbourne, Ian Campbell, RiTA founder and chief executive, sits down with host Grace Ormsby.

They touch on characteristics that formulate a successful modern agent, outline why real estate agents should not overlook prospecting, and elaborate on agents having a follow-up problem rather than a lead-generation problem.

With RiTA a gold partner for REInnovate, the pair also touch on the proptech's future goals and capacity for industry impact.

On this episode, you will also hear:

• Converting conversations into opportunities
• Prospecting versus nurturing
• Whether trust is the most important commodity for agents

As a gold partner for REInnovate Melbourne, the RiTA team will be in attendance on the day, with co-founder Sarah Bell delivering a session. To purchase tickets to REB REInnovate in Melbourne, click here.

RiTA is also running an REB exclusive offer right now: one month of free prospecting for anyone who does sign up. Check it out here. Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.