Overhauling property management takes more than just gearing up with the latest tech. For this start-up founder, reinventing the wheel requires a holistic approach. In this episode of REB's Proptech Pulse, host Grace Ormsby is joined by Mina Radhakrishnan, the co-founder of :Different to reflect on her career entrenched in "the heart of tech", how she got bitten by the "start-up bug" and discuss the driving force behind her decision to start her own business. The duo also looks at the different pain points the business has encountered since being established in 2017 and how "feeling the pain" has helped them to have a holistic approach to property management before unpacking the importance of delivering value not only to clients but also to agents and principals in the industry.

Tune in to find out:

• Why technology should provide an end-to-end solution for businesses
• The importance of transparency and visibility around rent rolls
• How a holistic approach can deliver an improved experience for agents, tenants and principals

You can learn more about :Different's rent roll performance check here. Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights