Patrick Hill, the chief product officer at Propic, lifts the lid on futureproofing from both a sales and property management perspective. In conversation with REB's Grace Ormsby, Patrick unpacks Propic's baseline 300 million data point set — and highlights the multitude of ways machine learning and artificial intelligence (AI) are able to scale up the workflows and efficiencies of Australian real estate businesses, many of which are grappling with ever-increasing consumer demands.

He also shares his insight into how agents and property managers can better have moments that matter.

In this episode, you will hear:

• How AI and machine learning can drive extreme service levels
• What always-on technology can add to culture
• Why the growth paradigm needs to shift

As proud principal partner of REInnovate Melbourne 2022, Propic knows the benefits powerful AI can provide real estate businesses — as it has done for plenty of other industries globally. Find out more information about its services here.