Jack Broadhead, the account development manager for Podium, chats with Momentum Media's Phil Tarrant for the latest episode of REB's Proptech Pulse.

Jack, one of the masterminds behind the highly successful SMS marketing platform Podium, shares his insights on how texting can eliminate the perpetual bane of having unread messages, which in turn increases business visibility and builds client trust. He also underscores the importance of executing the right SMS marketing strategy to improve how industry players can interact with leads, customers, and teams at every touchpoint. In this episode, you will hear:

• How real industry players and businesses can leverage the power of SMS

• The basics of SMS marketing etiquette

• Tips for creating the perfect template to make sure you get a response and build client trust

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