In a world where the value of SEO can often be overlooked by decision-makers, it’s essential for SEOs to be able to articulate the value of their activities. This is where we begin, with Lucia Dello from Dello Insights.

Lucia says: “Prove the value of your e-commerce SEO.”

How do you prove the value of it?

“In this world, where acquisition remains a challenge and marketing budgets are tight, we want to demonstrate that SEO is bringing in the people you want. Retailers are looking well beyond the campaign level. They want to understand their whole sales portfolio and how it's growing over time. Therefore, you want measures that don't stop at the level of the activity, engagement or a sales total."