As gym owners, it’s easy to fall into the trap of thinking that doing everything ourselves is the best way to save money. But let’s be honest, is it really saving money if you’re spending four hours repairing a treadmill to save 200 bucks? That’s a hard no.

Your time is way more valuable than the money saved on such tasks. That’s why outsourcing some of them, especially the ones that are not in your area of expertise, can be a game changer.

It buys back your time, allowing you to focus on what really matters: the growth of your business, the visionary mission, creating impactful marketing plans, and, ultimately, making more money.

Lead generation sits at the top of the list of challenging and time-consuming tasks for many gym owners. If you are one of them, delegating all lead gen and marketing tasks to an agency may seem like the perfect solution.

However, with the market flooded with countless marketing agencies, finding a reliable one can often be an uphill battle. That’s where this episode comes in—it might just be the perfect remedy for such a headache.

Meet Matt Weaver, a gym owner who has scaled his businesses to an impressive eight figures and is now on a mission to help other gym owners do the same.

He has built an agency specialized in generating high-quality leads, appointment bookings, and providing extensive membership sales training. Matt's agency transforms gym businesses with innovative digital marketing strategies tailored specifically for gym owners.

What sets Matt and his agency apart is his unique perspective as a gym owner himself. He’s able to test his marketing strategies on his own gyms before bringing them to clients.

This means that when you work with Matt’s agency, you’re getting strategies that are tried, tested, and proven to work.

In this episode, Tim, Randy, and Matt discuss the world of lead generation and marketing for gyms. Join them to discover the importance of auditing your business before jumping into ads and learn how to ensure your marketing campaigns hit the mark.

Let’s find out what Matt’s agency can offer that others simply can't.

Key Takeaways:

• Intro (00:00)
• How Matt Weaver built a successful lead gen & marketing agency (01:29)
• Struggling to find a reliable marketing agency (09:19)
• Full-service digital marketing transformations for gyms (11:52)
• Reputation management (20:38)
• Why gym owners fall short in lead follow-up (24:21)
• Buying your time back (29:40)
• What’s the best way to get in touch with Matt? (33:59)

Additional Resources:

- - Register for Matt’s digital audit 

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- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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