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💼 Want to stop chasing cold leads and start maximizing the value of your existing clients? John breaks down how law firms—regardless of practice area—can transform ordinary clients into lifelong fans who refer, return, and rave. From personal touches to VIP treatment, learn what actually works to create client loyalty that pays off.

📌 Key Takeaways

• Identify which clients are worth the VIP experience—and why it matters.
• Discover low-effort, high-impact ways to build client loyalty.
• Learn why client retention is the fastest path to better profit margins.

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