Public Relations Stories and Strategies

By Stories and Strategies https://storiesandstrategies.ca/Society & Culture Business Marketing Careers

Public Relations Stories and Strategies episodes

March 29, 2024 SNAPCAST PROMO for This Sunday's Episode
This is a PROMO for this Sunday's episode.

Is it even possible to regulate Artificial Intelligence? Some governments and regulatory bodies are assembling some ideas but there are lots of arguments these are useless. Number one, do we even understand AI and its applications yet as a society?

Full episode this Sunday
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2 min
March 24, 2024 The Power of Podcasts for Developing Brand Affinity
Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators.

In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with a community of listeners, and creating a loyal customer base.

Listen For
7:01 Overcoming Initial Hesitations
10:10 Podcasting as a Business Tool
18:59 Content Repurposing and Engagement Metrics

Guest: Tyler Chisholm
Website | Email | X | LinkedIn | Instagram | YouTube | Facebook

Listen to Tyler’s podcast Collisions YYC

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26 min
March 22, 2024 SNAPCAST PROMO for This Sunday's Episode
This is a promo for this Sunday's episode with Tyler Chisholm of Clearmotive Marketing. So many people are trying podcasting these days, Tyler thought he would give it a try. But would he be able to defend it from a business standpoint? Was this helping his business? Was he selling "stuff?"

It's definitely helped his brand but the complexity he says is never actually making the ask on your podcast.
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2 min
March 17, 2024 The Strategic Storyteller
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose.

In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.

The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.

Listen For:
03:44 Strategy Over Story
07:19 The Physical Power of Messaging
10:01 Audience Desires vs. Business Goals
18:53 The Historic Call to Action

Guest: Mike Nachshen, Fortis Strategic Communications LLC
Website | LinkedIn
Read Mike’s article in PR Daily about Why Strategy Beats Storytelling Every Time

Reagan Library Berlin Wall Speech

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22 min
March 15, 2024 SNAPCAST PROMO for This Sunday's Episode
A look ahead to our new episode coming out this Sunday morning. What's more important in public relations - Story or Strategy?
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22 min
March 10, 2024 The Legal Implications of Employee Reviews
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely.

Yet, in the realm of internal communications, encouraging employees to be brand champions is considered foundational. So, where does the line between advocacy and bias lie?

And it isn’t just Canada moving in this direction. There are signs the United States, UK, and Australia may be too.

How can organizations navigate this complex landscape?

Listen For
4:32 Is it Still Legal for Your Employees to Leave Reviews Without Declaring They are Employees?
10:37 This is Happening in the US, UK, Canada, and Australia
15:43 The Role of Disclosure in Employee Reviews
18:38 Influencers and Native Advertising Ethics

Guests: Gavin Tighe and Stephen Thiele
Website | Gavin email | Stephen email

Listen to Gavin and Stephen’s podcast Beneath the Law

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24 min
March 03, 2024 The Ukrainian PR Army
For the past 2+ years nights have been tense in Kyiv and throughout Ukraine.

Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communications in the ongoing conflict. The efforts of the PR Army have helped mobilize a formidable information front to combat disinformation and keep Ukraine's situation in the international consciousness.

This episode offers a unique look at the power of strategic communication in times of war and the unyielding fight for national identity and sovereignty.

Listen For
3:15 The Role of PR in Conflict Zones
4:37 Founding the Ukrainian PR Army
13:56 Utilizing AI in Counteracting Disinformation
23:25 How PR Pros can Help

Guest: Julia Petryk
Website | Ukraine PR Army Website | Email | X | LinkedIn | Instagram | Facebook

Read Kateryna’s Story on the PR Army website

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27 min
February 25, 2024 The Evolution of Royal PR
Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations for the Royal Family under Queen Elizabeth II.

In this episode we explore the evolution of public relations strategies within the Royal Family. Simon and David share their insider perspectives based on their experience. What are the biggest PR challenges facing the Royals today with the health of King Charles III in question? How has the Royal Family adapted to the digital age? And what advice would they give today?

Listen For
3:11 The Evolution of Royal Communications Strategy
4:42 Reviewing the Importance of Simon’s Role as the First Comms Director for the Royal Family
5:54 Transparency and Openness Within the Palace
10:03 The Importance of Duty and Public Service

Guests:
Simon Lewis, former Communications Director for Queen Elizabeth II
David Yelland, former Editor of the Sun

Listen to Simon and David on their podcast “When it Hits the Fan” as produced by Raconteur for BBC Radio 4 and BBC Sounds.

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Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website
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22 min
February 18, 2024 PRovoke Media Asia-Pacific Comms Leader Study
The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty.

Listen For
4:21 The Importance of ESG in Asia Pacific
7:50 The Role of Communications Teams and ESG
9:25 Measurement of ESG Efforts
13:32 DEI Challenges

Guest: Arun Sudhaman
Website| X | LinkedIn | Instagram | Facebook
Read the PRovoke Media 2023 Asia-Pacific Communications Index

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Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
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21 min
February 11, 2024 How to Forgive and Accept an Apology
Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An apology can be the key that unlocks forgiveness, yet forgiveness can also occur in its absence, driven by personal growth and healing.

In this episode we look at the psychological journeys involved in embracing forgiveness.

Listen For
5:22 Why Apologies are Mandatory but Forgiveness is Not
8:13 Forgiveness Benefits the Forgiver
10:10 The Importance of Acknowledging Apologies
15:09 Self-Forgiveness and its Role in Personal Growth

Guests:
Marjorie Ingall
Website | LinkedIn | Instagram | Wikipedia Page | Contact

Susan McCarthy
X | LinkedIn

SorryWatch.com

The Meagan Napier Foundation

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Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
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23 min

About Public Relations Stories and Strategies

From the publisher's feed

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the…