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The Strategic Storyteller
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose.
In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.
The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.
Listen For:
03:44 Strategy Over Story
07:19 The Physical Power of Messaging
10:01 Audience Desires vs. Business Goals
18:53 The Historic Call to Action
Guest: Mike Nachshen, Fortis Strategic Communications LLC
Website | LinkedIn
Read Mike’s article in PR Daily about Why Strategy Beats Storytelling Every Time
Reagan Library Berlin Wall Speech
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Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
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By Stories and Strategies
5
1313 ratings
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose.
In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.
The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.
Listen For:
03:44 Strategy Over Story
07:19 The Physical Power of Messaging
10:01 Audience Desires vs. Business Goals
18:53 The Historic Call to Action
Guest: Mike Nachshen, Fortis Strategic Communications LLC
Website | LinkedIn
Read Mike’s article in PR Daily about Why Strategy Beats Storytelling Every Time
Reagan Library Berlin Wall Speech
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
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