Public Relations Stories and Strategies

By Stories and Strategies https://storiesandstrategies.ca/Society & Culture Business Marketing Careers

Public Relations Stories and Strategies episodes

June 23, 2024 How Digital Media is Redefining Consumer Behavior
Awareness is likely the most compelling element of purchase decisions.

Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a multi-channel strategy that can capture your audience’s attention and drive them to action.

And there’s a surprising amount of strength to in-store communication and word of mouth shaping consumer behavior.

In this episode… what makes us buy.

Listen for:
5:53 Key Insights from the Diagnostic Phase of the Hunter Study
8:26 The Importance of a Multichannel Strategy
10:59 The Surprising Dominance of In-Person Communication
19:35 Demographic Tendencies of Their Influence on Communication Channels

Guest: Heddy DeMaria
Website | Email | LinkedIn | Instagram | Facebook

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26 min
June 16, 2024 Does the C-Suite Still Not Understand Public Relations?
In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these communications, ensuring that messages align with company values, respond appropriately to crises, and enhance the brand's reputation.

However, a recurring issue is the reluctance of senior executives to heed the advice of their PR professionals. This disconnect can have significant repercussions for both the executive and the organization.

Why don’t they get us?

Listen For:
3:57 Senior Execs Who Misstep then Double Down
5:03 Importance of Media Training for Execs
7:44 Executive-Level Overconfidence
10:36 Effective Collaboration Between Executives and PR Teams

Guest: Michelle Garrett
Website | Email | X

Michelle’s new book B2B PR That Gets Results
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20 min
June 09, 2024 Embracing AI as a Stakeholder in Public Relations
Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder?

AI has the power to influence and even revolutionize industries from sustainable development to climate intervention. At the same time, we know the risks involve navigating ethical complexities and misinformation.

Maybe we need to expand our perspective beyond this tool we’re learning to use, and accept it as a complex voice we need to influence for the greater good.

Guest: Rupert Younger, Founder and Director of the Oxford University Centre for Corporate Reputation
X | LinkedIn | Oxford University Centre for Corporate Reputation | Enacting Purpose Initiative | Activist Manifesto
Publications
Rupert’s original article in Oxford Answers
The reputation game: the art of changing how people see you

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21 min
June 06, 2024 Throwback Thursday - The Ethics of AI in PR
This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done.

"Society is changing... there's a new elite emerging and those elite have huge amounts of power."
Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, [email protected]

"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people."
Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications, [email protected]

The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.
To access the Ethics Guide to Artificial Intelligence in PR:
https://www.cipr.co.uk/ai
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27 min
June 02, 2024 FEED DROP – Punching Above Your Weight With a Smaller Marketing Team
This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart.

GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.

Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language.

Guest Linda Boff
LinkedIn

This episode was produced and edited by Eric Johnson from LightningPod.fm.
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52 min
May 26, 2024 So… You Want to Be a Professional Voiceover Actor?
Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift in the industry from seeking traditional "radio voices" to preferring more relatable, everyday voices.

Andrea outlines some of her techniques for maintaining a clear voice, such as chewing gum, staying hydrated, and munching on green apples.

She also discusses the challenges of the job, including dealing with demanding clients and the increased competition due to the rise of home studios during the pandemic.

Listen For
4:25 – The Industry Shift from “Voice of God” to “Voice of the Everyday Person”
5:19 – How to Adapt Voice to the Product or Service and Audience
10:12 – The Role of Demographics in Voiceover Choice
13:06 – Technical Aspects and Preparation for Voiceover Work

Guest: Andrea Rooz
Website | LinkedIn | One of Andrea’s TTC reads for the TTC

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25 min
May 19, 2024 How a Ban on TikTok Might Impact PR and Marketing Pros
TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool.

The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day.

But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.

In late April 2024, President Biden signed a bill into law that has bipartisan support. It’s called the National Security Act, 2024. Under the new law, ByteDance, the owner of TikTok, has until late January 2025 to divest itself of TikTok and find new ownership for the social media company.

TikTok is fighting back saying the law is unconstitutional.

What does the potential ban mean for marketing and PR pros?

Listen For
5:10 The Impacts a Ban on Tiktok Will Have on Different Sectors
6:07 Platform Contingency Plans
21:12 Regulation and Market Dynamics

Guest: Cayce Myers, PhD, LL.M., JD, APR
Email | X | LinkedIn | Website
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25 min
May 12, 2024 Travel Marketing Strategies
Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies.

Learn how generations differ in their travel planning, how VR and AI are reshaping the industry, and why rich storytelling matters.

Discover how to connect with travelers at every stage and measure campaign success through cutting-edge analytics.

Listen For:
3:26 Seasonal Travel Trends Shift
4:07 From Bleisure to Lissness
6:11 The Power of TikTok in Travel Marketing
19:58 Data-Driven Measurement

Guest: Dani Hannah and Allegra Demerjian
Website | E-Book | Dani’s Email | Allegra’s Email | Dani’s LinkedIn | Allegra’s LinkedIn

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23 min
May 10, 2024 SNAPCAST PROMO for This Sunday's Episode
Travel marketing is changing. This Sunday's episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies.

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2 min
May 05, 2024PRSA’s Strategy to Out-Communicate Misinformation
The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.

At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:
We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)
We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public
The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channels
Listen For
3:54 A Stakeholder Engagement Process for Addressing Misinformation
10:04 Community Level Education Strategies
13:56 Focus on Building Trust
18:26 Civility and Constructive Discourse

Guest: Ray Day
LinkedIn

PRSA News Release
Download the Guidebook

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25 min

About Public Relations Stories and Strategies

From the publisher's feed

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the…