This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.    Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff <a href='https://www.linkedin.com/in/lindaboff/'>LinkedIn</a> This episode was produced and edited by Eric Johnson from <a href='https://lightningpod.fm/'>LightningPod.fm</a>. <a rel="payment" href="https://www.buymeacoffee.com/dougv">Support the show</a>

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Support the show

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. &nbsp; &nbsp;Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff <a href="https://www.linkedin.com/in/lindaboff/" rel="noopener noreferrer">LinkedIn</a> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/" rel="noopener noreferrer">LightningPod.fm</a>.&nbsp;<a href="https://www.buymeacoffee.com/dougv" rel="noopener noreferrer">Support the show</a>

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic. Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing. Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter. Stories and Strategies doesn’t do puff pieces or profiles,&nbsp; we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries. Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.

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Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic. Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing. Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter. Stories and Strategies doesn’t do puff pieces or profiles,  we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries. Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.

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FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

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