This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.    Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff <a href='https://www.linkedin.com/in/lindaboff/'>LinkedIn</a> This episode was produced and edited by Eric Johnson from <a href='https://lightningpod.fm/'>LightningPod.fm</a>. <a rel="payment" href="https://www.buymeacoffee.com/dougv">Support the show</a>

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Support the show

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. &nbsp; &nbsp;Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff <a href="https://www.linkedin.com/in/lindaboff/" rel="noopener noreferrer">LinkedIn</a> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/" rel="noopener noreferrer">LightningPod.fm</a>.&nbsp;<a href="https://www.buymeacoffee.com/dougv" rel="noopener noreferrer">Support the show</a>

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.&nbsp; And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

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We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.  And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.                              

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FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

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