This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.    Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff <a href='https://www.linkedin.com/in/lindaboff/'>LinkedIn</a> This episode was produced and edited by Eric Johnson from <a href='https://lightningpod.fm/'>LightningPod.fm</a>. <a rel="payment" href="https://www.buymeacoffee.com/dougv">Support the show</a>

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Support the show

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. &nbsp; &nbsp;Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff <a href="https://www.linkedin.com/in/lindaboff/" rel="noopener noreferrer">LinkedIn</a> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/" rel="noopener noreferrer">LightningPod.fm</a>.&nbsp;<a href="https://www.buymeacoffee.com/dougv" rel="noopener noreferrer">Support the show</a>

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast feed, according to Podchaser, Goodpods, and data from Rephonic.This feed brings together two complementary podcasts exploring the role, responsibility, and future of public relations from a global perspective. Stories and Strategies with Curzon Public Relations is the flagship show, co hosted by Doug Downs and Farzana Baduel. Released every Tuesday, this 20 minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications. Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors, The Week UnSpun streams live every Friday at 10 a.m. Eastern / 3 p.m. UK time, with the audio edition released later the same day. Follow now and join a worldwide community shaping the future of communications, one story and one headline at a time.

Society & Culture

Business

Marketing

Careers

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast feed, according to Podchaser, Goodpods, and data from Rephonic. This feed brings together two complementary podcasts exploring the role, responsibility, and future of public relations from a global perspective. Stories and Strategies with Curzon Public Relations is the flagship show, co hosted by Doug Downs and Farzana Baduel. Released every Tuesday, this 20 minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications. Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors, The Week UnSpun streams live every Friday at 10 a.m. Eastern / 3 p.m. UK time, with the audio edition released later the same day. Follow now and join a worldwide community shaping the future of communications, one story and one headline at a time.

Share FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

Sign up to save your podcasts

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

More shows like Stories and Strategies with Curzon Public Relations

HBR IdeaCast

The Diary Of A CEO with Steven Bartlett

Worklife with Adam Grant

The Spin Sucks Podcast with Gini Dietrich

The PR Breakdown with Molly McPherson

On Purpose with Jay Shetty

Think Fast Talk Smart: Communication Techniques

The Prof G Pod with Scott Galloway

Self Storage Investing

On Top of PR with Jason Mudd

IMO with Michelle Obama and Craig Robinson

Sold in the 6ix - Toronto Real Estate

ReThinking

Realty Life

The Safety Moment by Utility Safety Partners

Parenting and Personalities

On with Kara Swisher

The Mel Robbins Podcast

HBR On Leadership

When It Hits the Fan

You Are More, With Emily Cave Boit

Beneath the Law

Mind Your REAL ESTATE Business: Coaching to Close

Toronto Real Estate Investing with Nicole

Forthlane Features: Conversations on Global Wealth and Asset Management