Awareness is likely the most compelling element of purchase decisions.

Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a multi-channel strategy that can capture your audience’s attention and drive them to action.

And there’s a surprising amount of strength to in-store communication and word of mouth shaping consumer behavior.

In this episode… what makes us buy.

Listen for:
5:53 Key Insights from the Diagnostic Phase of the Hunter Study
8:26 The Importance of a Multichannel Strategy
10:59 The Surprising Dominance of In-Person Communication
19:35 Demographic Tendencies of Their Influence on Communication Channels

Guest: Heddy DeMaria
Website | Email | LinkedIn | Instagram | Facebook

Rate this podcast with just one click

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Apply to be a guest on the podcast

Connect with us

LinkedIn | X | Instagram | You Tube | Facebook | Threads

Request a transcript of this episode

Support the show